First book with KROI's new format.

[davideduardo]

January numbers... KROI debuts with 2.4 with its non-stop music.

It seems it did not affect KLTN or KOVE, but it took a bit off of the two former Liberman stations.

 

[Astros2023]

January numbers... KROI debuts with 2.4 with its non-stop music.

It seems it did not affect KLTN or KOVE, but it took a bit off of the two former Liberman stations.

KROI’s Optimistic Start....But for How Long?
KROI debuted with a 2.4 share thanks to its non-stop music, but let’s not get ahead of ourselves. While it may have chipped away at the two former Liberman stations, it had little to no effect on market giants like KLTN or KOVE. And for good reason Univision is a powerhouse, and no matter how much one might dislike their dominance, dethroning them is no easy feat.
The initial numbers seem promising, but that’s to be expected when something new launches on a full-market signal. Curiosity alone can drive sampling. The real question is What happens when the novelty wears off? Once listeners realize they’re getting the same Raúl Brindis content recycled from decades past, reality will set in. Don’t be surprised when KROI’s numbers dip below a 2 share and the station gets a harsh wake-up call.
At this point, I think we’ve seen what’s in store for the market... Univision will continue to be #1, Estrella Media will hold firm at #2, and KROI will be left scavenging for whatever numbers it can scrape together.

 

[davideduardo]

KROI’s Optimistic Start....But for How Long?
KROI debuted with a 2.4 share thanks to its non-stop music, but let’s not get ahead of ourselves. While it may have chipped away at the two former Liberman stations, it had little to no effect on market giants like KLTN or KOVE. And for good reason Univision is a powerhouse, and no matter how much one might dislike their dominance, dethroning them is no easy feat.
The initial numbers seem promising, but that’s to be expected when something new launches on a full-market signal. Curiosity alone can drive sampling. The real question is What happens when the novelty wears off? Once listeners realize they’re getting the same Raúl Brindis content recycled from decades past, reality will set in. Don’t be surprised when KROI’s numbers dip below a 2 share and the station gets a harsh wake-up call.
At this point, I think we’ve seen what’s in store for the market... Univision will continue to be #1, Estrella Media will hold firm at #2, and KROI will be left scavenging for whatever numbers it can scrape together.

And the "lone star" Spanish station under Audacy will continue to lumber along just behind the leaders as it seems to be doing now.

We should remember that the Houston and Dallas PPM markets have lost their accreditation from the MRC because of sample issues. Just look at the huge decline in the total shares of the two pop stations over the last 18 to 36 months.

 

[stan]

January numbers... KROI debuts with 2.4 with its non-stop music.

It seems it did not affect KLTN or KOVE, but it took a bit off of the two former Liberman stations.

Nowhere to go but down.

 

[radiofan2023]

Nowhere to go but down.

Oh the humanity!

 

[radioislife2020]

You guys are so wrong about KROI .. Lets talk in June !

 

[Deleted member 108832]

Lets talk in June !

Let's. I reckon the subject in June will be "what now?"

 

[Astros2023]

You guys are so wrong about KROI .. Lets talk in June !

I respect that you have a different opinion, but could you provide specific facts or data to support why you believe SBS will outperform Univision and Estrella Media in the Houston market? Some of us have shared real insights about SBS’s past struggles in television, which led to a forced sale, and the challenges they might face in radio as a standalone station with KROI. Additionally, Raúl’s influence isn’t what it used to be he’s no longer a major player. I’d love to hear your perspective, but with concrete reasons rather than just disagreement...

 

[secondchoice]

I respect that you have a different opinion, but could you provide specific facts or data to support why you believe SBS will outperform Univision and Estrella Media in the Houston market? Some of us have shared real insights about SBS’s past struggles in television, which led to a forced sale, and the challenges they might face in radio as a standalone station with KROI. Additionally, Raúl’s influence isn’t what it used to be he’s no longer a major player. I’d love to hear your perspective, but with concrete reasons rather than just disagreement...

If there was "exact* representation in the survives stations look at when making programming decisions there would never be variations in the ratings. But radio stations are not supposed to access the people wearing meters. You can test to the financial limit of the company but in the end someone has to make the call.

Sometimes it is easy like flipping like when I flipped a station the early 1990's to country from AC in a blue collar market with no country station.

There are several folks on this board that have made this decision multiple times. But in the end it still is a guessing game. There are a few "hall of fame" caliber radio folks that have had "missteps". If radio programming was an exact science everybody would have very similar ratings.

 

[jt99]

And the "lone star" Spanish station under Audacy will continue to lumber along just behind the leaders as it seems to be doing now.

We should remember that the Houston and Dallas PPM markets have lost their accreditation from the MRC because of sample issues. Just look at the huge decline in the total shares of the two pop stations over the last 18 to 36 months.

I'm actually wondering if KLOL was possibly affected by KROI, seeing as they've added some regional songs to the playlist in recent months.

Shifting the subject away from KROI, could the sample issues be a part of the reason for the move to the three minute rule?

 

[davideduardo]

I'm actually wondering if KLOL was possibly affected by KROI, seeing as they've added some regional songs to the playlist in recent months.

Shifting the subject away from KROI, could the sample issues be a part of the reason for the move to the three minute rule?

No, the death of OTA radio is the reason.Trying to capture shorter listening spans.

 

[Astros2023]

La Ley 92.1 FM is setting itself up for failure with the new PD. The station's programming will be nothing more than a copy-and-paste version of La Raza 98.5 FM, offering the same recycled music with no originality.
Starting the day with Raúl Brindis in the morning is a huge disconnect with the music. it's like serving dessert before the main course. Meanwhile, Cheque González will fill the playlist with his record label friends like Los Players, La Dinastía de Tuzantla, and Josesito de León, instead of giving the audience what they really want fresh, relevant music.
With two big egos under one roof (Raul and Cheque) it's only a matter of time before the tension explodes. This station might look good on paper, but behind the scenes... Let’s Get Ready to Rumble!!!!!!!!!

 

[dm2024]

La Ley 92.1 FM is setting itself up for failure with the new PD. The station's programming will be nothing more than a copy-and-paste version of La Raza 98.5 FM, offering the same recycled music with no originality.
Starting the day with Raúl Brindis in the morning is a huge disconnect with the music. it's like serving dessert before the main course. Meanwhile, Cheque González will fill the playlist with his record label friends like Los Players, La Dinastía de Tuzantla, and Josesito de León, instead of giving the audience what they really want fresh, relevant music.
With two big egos under one roof (Raul and Cheque) it's only a matter of time before the tension explodes. This station might look good on paper, but behind the scenes... Let’s Get Ready to Rumble!!!!!!!!!

Heard him the other day (Tuesday) open the mic and say la Que Buena and then he stoped himself and tried to play it off .. I mean it’s happened to many of us but not great when your the pd and it’s your second day on air .

 

[radiofan2023]

La Ley 92.1 FM is setting itself up for failure with the new PD. The station's programming will be nothing more than a copy-and-paste version of La Raza 98.5 FM, offering the same recycled music with no originality.
Starting the day with Raúl Brindis in the morning is a huge disconnect with the music. it's like serving dessert before the main course. Meanwhile, Cheque González will fill the playlist with his record label friends like Los Players, La Dinastía de Tuzantla, and Josesito de León, instead of giving the audience what they really want fresh, relevant music.
With two big egos under one roof (Raul and Cheque) it's only a matter of time before the tension explodes. This station might look good on paper, but behind the scenes... Let’s Get Ready to Rumble!!!!!!!!!

Hopefully Cheque doesn’t get bounced!

 

[MarkW]

No, the death of OTA radio is the reason. Trying to capture shorter listening spans.

My gut feeling is there is a desire to "prop up" the AQH listener and cume numbers.

As I initially noted here on a different forum page two to three years ago, in my home market (a top 20 PPM market), if you look at the difference in cume for the top 10 or 12 stations today compared to pre-COVID, the difference is substantial. In 2023, I'd say the average difference for each of those stations versus pre-COVID was about a 20 percent decline. Today, the average decline is closer to 30 percent. Stations that used to cume 900k to 1M pre-COVID are doing about 600k to 700k today. Stations that used to cume 700k now are doing 450k to 500k.

These declines aren't affecting just 1 or 2 stations, it is pretty much across the board in my market.

 

[davideduardo]

These declines aren't affecting just 1 or 2 stations, it is pretty much across the board in my market.

In the diary in Y2K, the average Persons Using Radio was between 18 and 21 depending on the market. Today, "Persons Using Mass Media" (stations and their streams) is around 6. So radio listening time is down two-thirds or more in the last 25 years.

(Those numbers are the average "rating"... and not share... of the medium 6 AM to Midnight, Monday to Sunday. Note that the implementation of the PPM is responsible for half of the decline.)

 

[jt99]

My gut feeling is there is a desire to "prop up" the AQH listener and cume numbers.

As I initially noted here on a different forum page two to three years ago, in my home market (a top 20 PPM market), if you look at the difference in cume for the top 10 or 12 stations today compared to pre-COVID, the difference is substantial. In 2023, I'd say the average difference for each of those stations versus pre-COVID was about a 20 percent decline. Today, the average decline is closer to 30 percent. Stations that used to cume 900k to 1M pre-COVID are doing about 600k to 700k today. Stations that used to cume 700k now are doing 450k to 500k.

These declines aren't affecting just 1 or 2 stations, it is pretty much across the board in my market.

Unless I'm mistaken, someone only needs to listen for a minute in order to count for cume, so I actually didn't even think the change would have much of an impact on cume. From what I can tell, it seems the new rule has helped raise cume in Houston far more than other markets. KODA here in Houston always cumed around 2M pre-COVID, and is now at 1.9M in the January book after generally cuming around 1.5-1.6M in the years after lockdown. Not noticing similar bounce backs like that in other markets.

 

[RoRadio]

You guys are so wrong about KROI .. Lets talk in June !

I agree. Raul Brandis is a Brand. He sounds very local now and that is going to give him the edge. Univision sounds so California. Its programming is not all there. Remember the 102.9 tower is not half as potent as it use to be. I think the playing field has been leveled. 92.1 should sound more Norteño lite, more grupero to differentiate itself from the rest.

 

[davideduardo]

Unless I'm mistaken, someone only needs to listen for a minute in order to count for cume, so I actually didn't even think the change would have much of an impact on cume.

To cume a station, you need to qualify for at least one quarter hour, and that requires PPM detection in at least 3 discreet minutes within a standard quarter hour.

From what I can tell, it seems the new rule has helped raise cume in Houston far more than other markets. KODA here in Houston always cumed around 2M pre-COVID, and is now at 1.9M in the January book after generally cuming around 1.5-1.6M in the years after lockdown. Not noticing similar bounce backs like that in other markets.

Houston has other Nielsen issues, for which reason the MRC has not certified that market.

 

[davideduardo]

I agree. Raul Brandis is a Brand.

Ipana was a brand. Woolworth and Blockbuster were brands. Some brands simply age out or become obselete.