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103.9 The Maverick
- Thread starter chad43358
- Start date
How classic? 90’s? 80’s? Before?
Their website claims 90's and 2000's and beyond.
Listened a bit this weekend - typical classic country ran format today. Not as "deep" as Hank for example but a missing format in Columbus for sure since the departure of K 107.1 years ago. We're back to WCOL-FM being the only source for new country (Yes, I know WCLT does reach the market but it's not truly a "Columbus" station).
103.9 still seems a bit new for my tastes to be considered "classic country". It misses country's sweet spot by about 10 years. Definitely an improvement though!
Columbus isnt a very old city, by statistical standards...50 percent of the population is 20 to 50 years old. Songs older than the early to mid 90s are too old for the money spending audience to really know and once you get back to mid 80s or before, it can get old sounding.
what is classic country to the industry as a hole can be anywhere between late 70s to early 2000s depending on the market. many consider it mid 80s to late 90s.
depends on the age demographics and what your competitors do/dont do... and many people are tired of the pop/hot country but dont want the old crusty stuff
what is classic country to the industry as a hole can be anywhere between late 70s to early 2000s depending on the market. many consider it mid 80s to late 90s.
depends on the age demographics and what your competitors do/dont do... and many people are tired of the pop/hot country but dont want the old crusty stuff
I listened most of the weekend and today and have heard quite a few repeats. The playlist could be expanded, but it's a good start! I don't mind the year range they've selected. IMO, 90's country was the most popular era.
Late 80s as well.
I feel like a "classic" country station focused on only the 1990's and early 2000's is doomed to fail. Your not reaching back to the greats of country music from the 60's and 70's that older listeners want to hear. And your not playing anything relevant to the younger crowd. I think if your going classic you should just go all in.
unfortunately, the 60s and most of the 70s stuff is just too old and the people who remember that stuff when it was new are 60-70 yo or older.
theres a bit of generlization/assumption going on there. when i did country radio in NW PA, we DID play some very old stuff now and then because all of our competitors on all 4 sides of us were all hot country. we were normally what i think would be the equivalent to the westwood one real couitnry format even though we were programmed locally.
people in the last 10 years or so have really been clamoring for the real country stuff... the stuff after the twangy stuff of the 60s and 70s and before bro/pop country in the early 2000s came to be
where i currently am, if i played webb pierce, hank sr and similar every morning, theyd be happy. ive had people request the beyonce coutnry song and shaboozey.. and guess what? both times the requester was someone old enough to be my parent just about.
Hit the wrong button before I typed this lol, I was quoting your post someradioguy. I think the 90s and 2000's would be fine if they want to heavily favor the rotation to those decades, but I think if they mixed in even a couple of hits from the 60's and 70's they could pull in a more of the 55+ demo.
why would they want to?
Isn’t there a large amount of advertising dollars appealing to golden and pre-golden agers? Autos, retirement planners, eating establishments, vacations, funeral homes, retirement homes/assisted living, medical care, in home care, banking. Just about anything the target demographic may be interested in. And I’m aware of the research that shows older folks are set in their ways. But I see that less and less in today’s older folks.
Thats the exact reason radio is a dying medium. Programmers are shunning the only age group that is still actually listening to Am/Fm radio
Unfortunately, you're exactly right. While the former Country 103.9 format was nicely done, it was programmed for a younger audience that just wasn't there. Too many radio programmers seem to have their heads buried in the sand. Just hop in a car with anyone under 40 these days (and perhaps even older) and watch their phone connect to their auto sound system and observe what they're listening to. Radio is fading down the list - there are just too many other options. Many newer auto sound systems connect natively to the Internet and don't require a phone connection. Radio is just 10 years behind the the newspaper business and we all know what's happened there.
Your right. I've got two sons pushing 20. The first thing they do when they get in their cars are hook up their phones to Bluetooth and listen to Spotify. I'm pushing 40 and I was a loyal Fm radio listener until our last local country station was bought by The River and flipped to Contemporary Christian last spring. Haven't listened to Fm since. My wife has a Sirius XM subscription in her car.
Your right. I do kitchen/bathroom remodeling. The 55+ demo is my main target. The kids have moved out, they've saved some money and can finally afford to remodel the house the way they want it.
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