A random memory from Wnci's adult contemporary phase

[william#1]

I remember, when WNCI went full-blown adult contemporary, Dave and Jimmy were on (I think they were just called the morning zoo at this time) and they were coming out of "wind beneath my wings" by Bette Midler and Jimmy said "God I really hate that song." I was only 13 or 14 at the time and I still to this day remember that because it was a little shocking. Luckily that format didn't last very long.

 

[xmusicmatt]

As a teen in the 90's the worse thing WNCI ever did was that "not to hard not to lite - no top40 teenie music" phase trying to compete with Snoozy 95 (Sunny 95).

 

[delgriffith]

As a teen in the 90's the worse thing WNCI ever did was that "not to hard not to lite - no top40 teenie music" phase trying to compete with Snoozy 95 (Sunny 95).

Yes they went through a phase where they tried to out Sunny Sunny.

 

[Nu_Roo_2]

As a teen in the 90's the worse thing WNCI ever did was that "not to hard not to lite - no top40 teenie music" phase trying to compete with Snoozy 95 (Sunny 95).

I believe WNCI used "Not too hard, not too lite" -- especially as a logo -- from at least 1985 - 1993, and probably longer IIRC. For most of the period it fit at least fairly well with their then-typical position as an adult-leaning Top 40.

So NTHNTL can't be tied just to that cringeworthy 1993 period where WNCI was determined to "out-snooze" (as you rightfully labeled it) Snoozy 95. And what a ratings disaster that 1993 move turned out to be, unsurprisingly. WNCI had a history of successfully co-opting and one-upping Sunny's promotions, but they shouldn't have tried to do the same in the music realm.

 

[CbusRadio]

As a teen in the 90's the worse thing WNCI ever did was that "not to hard not to lite - no top40 teenie music" phase trying to compete with Snoozy 95 (Sunny 95).

I totally agree. I think that's one of the reasons we loved Hot 105 so much. It was everything WNCI wasn't including the signal unfortunately.