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January 2025 Ratings

In spite of all the gloating elsewhere over the high beauty contest numbers for both WINS and WABC, neither station gets mentioned in that article as being a top-ranked performer in any of the key demos.
 
I obtained this information from a Google Search

Nielsen's “3-minute” update to its PPM audio measurement is here, changing the way radio ratings are calculated. Stations will now receive full credit after just three minutes of listening within a quarter-hour—a shift expected to increase market-level radio audience growth by 24% and boost measurable ad impressions.3 days ag
 
Been out of the major-market loop here for 30 years. In fact, our Schuylkill County isn't given any of those Monopoly board colors in ANY adjacent market on the Neilson U.S. market map.
So, I gotta ask: What was the previous interval/minimum for full AQH credit? I recall '6 minutes' from somewhere, long ago.
PPMs must've taken away a lot of the fibbing in the Arbitron days when stations could say it was :21 after, or :36. It's like having an eletronic home plate umpire now.
That 'market-level radio growth' bit seems more like circling the wagons to this cynic. Like the NBA instituting a 4-point shot or MLB winding baseballs tighter for more home runs. Perhaps someone here can be able to explain the basis for that quixotic 24% growth claim?
 
Steve Green NEPA said:
Been out of the major-market loop here for 30 years. In fact, our Schuylkill County isn't given any of those Monopoly board colors in ANY adjacent market on the Neilson U.S. market map.
So, I gotta ask: What was the previous interval/minimum for full AQH credit? I recall '6 minutes' from somewhere, long ago.
PPMs must've taken away a lot of the fibbing in the Arbitron days when stations could say it was :21 after, or :36. It's like having an eletronic home plate umpire now.
That 'market-level radio growth' bit seems more like circling the wagons to this cynic. Like the NBA instituting a 4-point shot or MLB winding baseballs tighter for more home runs. Perhaps someone here can be able to explain the basis for that quixotic 24% growth claim?
Click to expand...
The rule dating back to the days of Crossley ratings back in the 1930s was you needed five minutes of listening within one of the four quarters of an hour to receive credit for that "quarter hour." In PPM world, that still applied, though it could be more granular (ie. listening a minute at :03, then another at :07, and three minutes at :12 after could get you credit for that quarter hour.) Because it was much easier for multiple stations to get credit for the same quarter hour in PPM, cumes increased. The new rule reduces the threshold in PPM markets from five minutes to three to bring radio listening data more in-line with digital reporting, where impressions can sometimes be counted for even less than a minute of exposure.
 
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