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WABC’s PSA for Saving AM Radio
- Thread starter Ex-RadioTV
- Start date
Both sports stations are co-owned with WLW. They're not meant to be competitive but to simply clear the ESPN and Fox Sports schedules.
Ok but how do you make that statement as if this only applies to what John is doing at wabc? This could apply to most major am stations in america and at least he puts on original programming instead of syndicated stuff thats on pretty much every other station. To say that Joe Rogan is the reason younger people have been drawn away from am radio is just completely un true because before Joe Rogan had a podcast was am radio booming with 25-54 listeners? No I dont think so.
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Actually, it does… but it is very limited. Local accounts, particularly those owned or run by “Cats’” friends, can buy whatever they want. Look at the contrarian success of Buddy Shula with a 55 and over format in Buffalo.
But he has a top ten station, AM and all, in the second largest radio market in the country. He can make money with that.
Speaking of WABC, what is going on with their Wikipedia page? Somebody has gone in and changed their frequency to "833 kHz":
WABC (AM) - Wikipedia
I would go in and change it back, but the last time I tried to edit Wikipedia (I was making a correction to some errant information about the early years of what is now WQCW Portsmouth OH/Huntington WV), someone went in and scrubbed out everything I'd written, even though I had documentation. (WQCW had two, and arguably three, incarnations before its present status as WSAZ's de facto second station, but that is another story for another thread.)
WABC (AM) - Wikipedia
I would go in and change it back, but the last time I tried to edit Wikipedia (I was making a correction to some errant information about the early years of what is now WQCW Portsmouth OH/Huntington WV), someone went in and scrubbed out everything I'd written, even though I had documentation. (WQCW had two, and arguably three, incarnations before its present status as WSAZ's de facto second station, but that is another story for another thread.)
This article seems confirm Wikipedia which says WABC started out (as WJZ) on 833:
Looks like someone was determined to go in there and make a little mischief. Those kind of shenanigans get slapped down very quickly on Wikipedia.
Not just them. A wavelength of 360 meters (833.333... kHz) was the standard for all "entertainment" stations in the early years of broadcast radio, until the band plan of channels 10 kHz apart began to be established in 1923:
Whilst Buddy has a great technical plant with WECK and a well-programmed oldies format (that despite being old-skewing is not polemic like talk radio), it is aided by a network of FM translators that give it a lot more visibility to the general public.
The motive for Cats is not to turn a profit with WABC but to use it solely as an ideological bully pulpit in market #2. The station could be a total financial drain he needs to subsidize but it fundamentally meets his mission.
But I don't think it is a huge drain, if any. Yes, it gets lower rates due to the less desirable audience. But that does not mean that they can't fully cover expenses and, perhaps, make a little money.
I put my first FM station on as a "hobby". I had three very profitable AMs at the time; since my first radio job was at an FM I "wanted to have one of those". I did no ever put out a rate card. But within the first year, some of my business fiends wanted their ads on the FM because they, simply, liked it. It sold out due to relationship selling and format appeal among clients.
I am sure "Cats" has enough relationships in NYC to get a decent lineup of accounts.
I based my post on revenue. LA is the #1 market in radio revenue... and has been for decades.
Yup... back when I used to listen to a local oldies station, the sports on there drove me crazy. Instant tune-out, for the most part. Baseball, especially, has so many games, and at different times, too, making consistency difficult.
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