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The March Ratings are out any thoughts? Can someone please Break them down Demographically ?

Am gleefully out of the industry now, but as one with buddies still in radio -- and being a DXer -- I check in daily with various sites. I have a question, but didn't wanna start a new thread. This topic seemed to be a good place to be both noble and dumb.

Are Nielsen/ARB and Eastlan the only two generally accredited-acclaimed-respected radio ratings companies in the US? Or are there others?
 
Steve Green NEPA said:
Are Nielsen/ARB and Eastlan the only two generally accredited-acclaimed-respected radio ratings companies in the US? Or are there others?
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In a word, yes.

And Nielsen makes no reference to the radio ratings ever having been called Arbitron, so you can dispense with "Nielsen/ARB" at your leisure.
 
@K.M. Richards

I take it that your 'Yes' means that the two companies I mentioned are the only two.

Lol -- and 'at my leisure': I alluded to having been out of the radio industry, and for quite some time now. But the music, the dial, the ratings, the DX, the radio buddies still at it, the various markets where I worked, and the general communications aspects of it all is something that is part of my own background and still is leisure. Shedding terms at my disposal for me is therefore just as okay as Nielsen doing their own re-branding. Different strokes for different demos.
Like two separate media generations hearing the word 'Howard' and one replying 'Stern' with the other group automatically applying it to 'Cosell'.

I relocated thirty years ago to 100 miles due west of my native NYC, to a place that has no ratings 'book' that I know of. The county (Schuylkill) is surrounded by a half-dozen other markets that do get rated, three of them continuously, according to an old Arbitron map of US counties which looks identical to the one now saying 'Nielsen'. And as I stated: I didn't intend to throw a thread off axis.
Thanks much for your 'Yes'. I hadn't seen mention of any other company(s) in decades and wanted to know.
 
Steve Green NEPA said:
I relocated thirty years ago to 100 miles due west of my native NYC, to a place that has no ratings 'book' that I know of. The county (Schuylkill) is surrounded by a half-dozen other markets that do get rated, three of them continuously, according to an old Arbitron map of US counties which looks identical to the one now saying 'Nielsen'. And as I stated: I didn't intend to throw a thread off axis.
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Schuykill County is not in any metro, but every county in the US does get measured by Nielsen, the ones outside of metros do not get the same weighting and are available to special subscribers in an annual Radio County Coverage report that compiles a year's worth of data with rudimentary demo and daypart info. (Some of the least populated counties out west are grouped together into units large enough to provide a minimum sample.)

Since the current Nielsen Audio product is the continuation of the regular syndicated service which Arbitron (originally the American Research Bureau) first instituted in 1965, I will often refer to Nielsen/Arbitron to differentiate historical numbers from Nielsen's short-lived attempt to compete with Arbitron in 2009-10 - before they purchased the company in 2013. Nielsen also produced radio ratings in select markets the 1950s and 60s, prior to ARB, which were reach-based and generally not as widely accepted as the two dominant companies of the time, Hooper and Pulse.

But yes, the Arbitron/ARB name was killed off 12 years ago. And it's been more than 30 years since the last major competitor to Arbitron folded - Birch.
 
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Huff said:
Schuykill County is not in any metro, but every county in the US does get measured by Nielsen, the ones outside of metros do not get the same weighting and are available to special subscribers in an annual Radio County Coverage report that compiles a year's worth of data with rudimentary demo and daypart info. (Some of the least populated counties out west are grouped together into units large enough to provide a minimum sample.)
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I wonder what anyone uses those for, since the agencies don't do any significant business with markets below #100 in the first place. Below market #200? :sleep:
 
CTListener said:
I'm totally fine with Nielsen. That song he did in the '70s, "Without You," was great, and so was "Everybody's Talking."
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Personally, I liked "Jump Into The Fire". And "Remember" was a good song for soft rock stations.

And we must not forget "You're Breaking My Heart". 🤬
 
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