Magic is Number One. The Sports Hub ( WBZ FM ) in Second place. WBOS is in the toilet
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ratings
- Thread starter shutupandlisten
- Start date
Ratings don't matter to programming providers that pay their way onto stations the way Bloomberg does. Bloomberg knows exactly who finds its programming interesting, and it doesn't give a crap about music lovers wringing their hands. Financial talk comes with advertising built in, from advertisers whose only target is active investors and corporate executives. Even if there are only 1,000 such people in the entire Boston market listening to WBOS, that's fine. The advertisers are reaching an audience that's nearly 100 percent interested in what they have to offer. Advertisers buying time on a classic rock, alternative rock or AAA station have no such focused reach.
It would be necessary to improve their 25-54 numbers.
The 6+ numbers we see are mostly 55+ and 65+ and not very appealing to advertisers.
That said, I'd hate to lose another music format to a simulcast of news/talk from an already big signal AM.
Is there solid evidence that moving a format with most of its appeal to 55+ from AM to FM, or simulcasting it on FM, injects youth into the numbers, or does it just attract still more old folks who prefer the better sound quality of FM?
If a tree falls ...
Study: Radio Remains Ubiquitous In New Cars As New Audio Options Proliferate.
What is the state of broadcast radio in U.S. vehicles today? According to a study released today by Quu, it’s pretty much ubiquitous. But radio no longer has a monopoly
Who knows. But it would make the programming available to people (under 55? under 65?) that would never sample it otherwise.
Yeah, but does HD really count in the context of what we're talking about?? The average person doesn't know it's there (on HD2) and if asked, couldn't find it. HD is not a good barometer of how the station would do in a wider FM platform (analog/HD1).
Hmmmm….can you cite a source?
There is no public source for that information, is there?
Yup. I only listen to BZ on 107.9
No there is not but with the amount of cars today with HD my guess is the number is much higher than he preceives.
Here in Philly, KYW has been on 103.9 since November 2020. They basically exclusively refer to themselves as KYW Newsradio 103.9 FM even though they still have the 1060AM signal as well.
A friend of mine a month ago didn't realize that KYW was on 103.9 and was still exclusively tuning to 1060AM.
One anecdotal point of information? Sure. But it shows that even if you tell people where else to find the product, it doesn't mean that they are paying enough attention, or looking to switch their habits and make the change.
If thousands -- not one or two thousand but tens or hundreds of thousands -- of people are actually listening to HD subchannels rather than analog FM stations being fed by HD channels, wouldn't you think that broadcasters would be putting more original programming on HD, and reaping the rewards from advertisers, than are doing so now? HD may be in a bunch of cars, but that doesn't mean that all those car owners are using it, or even are aware of what it is and how to tune its signals. I remain skeptical of the claim that any meaningful number of WBZ listeners are using the clunky "stations between the stations" technology on 107.9, a CHR station that most of them likely never listen to, to get the news they've been getting on 1030.
You have a good point. The only thing I can add is that, personally, I always go to 107.9 HD2 now mainly because WBZ always has some static on it and I live in Arlington.
My car does not have HD radio and it is a 2019. However I am sure I am in the minority.
I will say I do not hear WBZ advertise their HD2 station at all. Do they do this because they know people prefer other methods of listening? They lean heavy on the iheart app and on smart speaker.
I will say I do not hear WBZ advertise their HD2 station at all. Do they do this because they know people prefer other methods of listening? They lean heavy on the iheart app and on smart speaker.
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