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Washington Spokane is now also an Eastlan Ratings market.

While the Metro is only about 5% Hispanic, there is not a single Spanish language station in the ranker. I have noted that Eastlan does not seem to "do as welL" with ethnic measurement.
 
I believe Eastlan's method is random digit dialing, correct? Presumably they would need bilingual interviewers to get significant response for Spanish language radio.
 
Wonder what happened to 104.9? They used to be #1 in the old ratings.
I'm surprised KEWU isn't higher, like around the low 1's. Even KPKL is beating them, which will be taking over the 89.5 operation soon.
 
crainbebo said:
Wonder what happened to 104.9? They used to be #1 in the old ratings.
Click to expand...
The last time KEEH was #1 in the Nielsens was Oct-Dec 2023. It's only led in 7 of the past 69 monthlies. The top two spots over the past year have typically gone back and forth between KKZX and KXLY, though KISC has led the past two months.
 
Huff said:
Eastlan's basic methodology:
[Explanation of random dialing phone numbers]
Click to expand...

Seriously? Who even answers their phone from unknown numbers in 2025 apart from elderly seniors and society's most gullible? My phone doesn't even put those calls through. It screens unknown callers with AI and/or marks them as suspected spam while my phone never even rings.

How can advertisers believe results from a company doing this kind of survey?
 
Huff said:
Eastlan's basic methodology:
View attachment 9170
Click to expand...
And, as we know, far fewer Hispanics have old landlines, and many of the ones with cellular phones change provider often to take advantage of "bait and switch" money saving offers. That means that some, always, will not be on lists, and only can be reached by true random dialing. In particular, number sequences just "opened up" will not always be on the "telephone number information sources" (which is not well defined).

And, today, unknown callers can trigger rejection even for people who are legally here.
 
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