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April ratings are here

Interesting to see KLTN also with a nice jump in the same book KROI has their own big jump. KTJM and KQQK doing very well also. I'd assume there's still issues with the Hispanic sample, but I'm not sure there's room for 4 Regional Mexican stations in the market long term.
There are issues with the entire sample in Houston, which is why they are not accredited by the MRC.

Remember, "Regional Mexican" is not a very specific term. I can name a number of fully different "Regional Mexican" formats that attract different demos and tastes.
 
There are issues with the entire sample in Houston, which is why they are not accredited by the MRC.

Remember, "Regional Mexican" is not a very specific term. I can name a number of fully different "Regional Mexican" formats that attract different demos and tastes.
Not sure i agree, Regional mexican would be the genre the umbrella and then you have a long list that comes under it that would still be valid under the term regional mexican.
Banda
cumbia you have tons of variations
norteno
norteno light
tierra caliente
tribal
norteno banda
alterado
hyphy
belico
norteno zax
and it keeps going
 
Not sure i agree, Regional mexican would be the genre the umbrella and then you have a long list that comes under it that would still be valid under the term regional mexican.
Banda
cumbia you have tons of variations
norteno
norteno light
tierra caliente
tribal
norteno banda
alterado
hyphy
belico
norteno zax
and it keeps going
You are talking about music genres. I mean radio formats.

Examples of actual formats, either here or in Mexico based not on a name but the music blends.

  • Norteña based. May include a taste of banda or not, cumbia norteña, and related genres
  • Banda based. All the flavors of banda, with some norteña crossovers in certain markets.
  • Mariachi based. The true "oldies" of the format. May include artists as far back as Pedro Infante, Javier Solis, et.
  • Grupera. Not prevalent anywhere now, big in the 80's: Bukis, Yonics, Temerarios, etc. May include grupera style cumbia and banda, norteña and even ranchera flavored grupera songs.
  • Classic hits. Depending on region of U.S. and Mexico, can be heavy on older norteña, or banda and even some of the big ranchera and grupera songs.
  • Crossover: this was the original Recuerdo format from 2000: Grupera, ranchera that was not "rompe y rasga", light norteña, and Mexican pop artists in songs that were not "rock en español" right up to Luis Miguel.
  • Related format: Tejano. Usually includes crossover norteña and grupera and is really only viable in some areas of the U.S. and not Mexico.
Even with all these, there are flavors.
 
But KLOL is way, way below its former levels. First, they let go a very good PD, and now the whole pop format has collapsed.
Seems like more and more markets are seeing CHRs disappear and Hot AC stations become their de facto CHRs. There's so much overlap in the formats' music that I'm not surprised CHR is sinking. What the CHR listeners are hearing that the Hot AC listeners aren't are the hip-hop tracks that would drive off a lot of the female listeners if played on an AC. What the Hot AC listeners are hearing that the CHR listeners aren't are the country crossover or"lite alt" acts like Morgan Wallen and Noah Kahan. Much of what's left is common to both formats or also being played on Urban AC or standard AC.

EDIT: Disregard this, posted it thinking English-language pop formats were being discussed.
 
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Seems like more and more markets are seeing CHRs disappear and Hot AC stations become their de facto CHRs.
I was referring to Spanish language pop formats; in this case KLOL and KAMA.

Spanish language equivalents of CHR and Hot AC have slower rotations and broader playlists than English language CHRs.
 
Who woulda thought a major market AM station with no translator could pull a 5+ share in 2025
KTRH doesn’t need a translator. The 740 signal is a blowtorch; I’ve read the main lobe aimed over the market is around 200kw ERP. If the format was ever simulcast on FM it would be a full market signal, but there are none available, or iHeart doesn’t want to sacrifice one of their current music FMs.

Note that sibling KPRC 950 consistently draws in the mid zeroes. The only other AMs of note are sportstalkers on 610 and 790. The rest of the band is niche and/or largely irrelevant.
 
KTRH doesn’t need a translator. The 740 signal is a blowtorch; I’ve read the main lobe aimed over the market is around 200kw ERP. If the format was ever simulcast on FM it would be a full market signal, but there are none available, or iHeart doesn’t want to sacrifice one of their current music FMs.

Note that sibling KPRC 950 consistently draws in the mid zeroes. The only other AMs of note are sportstalkers on 610 and 790. The rest of the band is niche and/or largely irrelevant.

I agree with most of your post, but would like to point out that FM translators in most circumstances don't really fix signal issues... in a lot of cases 250 watt AM station will have a larger coverage area than 250 watt translator unless it is on a mountain or very tall tower. KTRH has a great AM signal in the metro area, but it is still on AM.

The point of a FM translator is that it makes the AM content available where all the listeners are... FM. I don't have recent numbers for Houston in front of me, but say it is 90/10. The 90 percent that listeners of FM may not even know AM is there or at least never even bothers to scan. In these cases, AM signal strength doesn't really matter.

If KTRH ever makes the jump to FM, i agree about a full-power station. Houston is so geographically large, a translator, even a good one like 95.1, just isn't adequate.
 
I agree with most of your post, but would like to point out that FM translators in most circumstances don't really fix signal issues... in a lot of cases 250 watt AM station will have a larger coverage area than 250 watt translator unless it is on a mountain or very tall tower. KTRH has a great AM signal in the metro area, but it is still on AM.

The point of a FM translator is that it makes the AM content available where all the listeners are... FM. I don't have recent numbers for Houston in front of me, but say it is 90/10. The 90 percent that listeners of FM may not even know AM is there or at least never even bothers to scan. In these cases, AM signal strength doesn't really matter.

If KTRH ever makes the jump to FM, i agree about a full-power station. Houston is so geographically large, a translator, even a good one like 95.1, just isn't adequate.
Is this why IHeart had KISS FM on a translator? Maybe to test if they liked the signal and purchase it in the future? But guess they didn’t like it so they just stopped leasing. Just asking, not saying that’s what really happened.
 
The point of a FM translator is that it makes the AM content available where all the listeners are... FM. I don't have recent numbers for Houston in front of me, but say it is 90/10. The 90 percent that listeners of FM may not even know AM is there or at least never even bothers to scan. In these cases, AM signal strength doesn't really matter.
You are using AQH numbers to evaluate AM reach when you should look at cume. The percentage of people in Houston who cume AM weekly is on the order of three times what the AQH number indicates.
 
You are using AQH numbers to evaluate AM reach when you should look at cume. The percentage of people in Houston who cume AM weekly is on the order of three times what the AQH number indicates.
But you yourself have repeatedly said that advertisers don’t care about cume. A lot of those listeners are of the drive-by variety.

You could argue that NOAA Weather Radio has high cume numbers, although the number listening at any given time is microscopic.
 
But you yourself have repeatedly said that advertisers don’t care about cume. A lot of those listeners are of the drive-by variety.
Advertisers buy based on share (AQH rating to be more precise)... that doesn't mean programmers can't use the other data provided by Nielsen, like reach, to help with strategic decisions.
 
You are using AQH numbers to evaluate AM reach when you should look at cume. The percentage of people in Houston who cume AM weekly is on the order of three times what the AQH number indicates.
That’s a good point. I didn't look at the AQH actually wasn’t using any numbers exactly, just making up an example.

If the AM cume is 10% or 30% of total listeners, the overall observation holds…The far majority of listening is not on AM and no matter how compelling the content is, most of the market is not going to even give it a chance.
 
But you yourself have repeatedly said that advertisers don’t care about cume. A lot of those listeners are of the drive-by variety.
But this discussion is not about the length of listening spans. It is about whether "anyone listens to AM today". In that case, even if time spent listening is shorter, AM stations get considerable numbers of total listeners.

And that means that those people know about AM and know how to find AM stations that they want to hear at particular times.
You could argue that NOAA Weather Radio has high cume numbers, although the number listening at any given time is microscopic.
It's not quite the same, as one can look at listening levels and time. In particular, the stations that have high preference level usage by listeners are distinguishable.

There is generally about the same level (or less... what Bodega in NY or store has a news station on?) of casual listening to AM as to FM. There are, of course, many who may listen to a news or news/talk station on AM as they start their commute, but it is real listening.

On the other hand, listeners to certain religious or ethnic stations may account for very long periods of listening. For example, in LA you have a couple of million Asians, Persians and Armenians and a considerable percentage will listen only or mostly to media in their language with nearly all those formats being on AM.
 
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