Any thoughts ?
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April Ratings
- Thread starter Always interested
- Start date
Judging by the lack of response, thoughts appear to point toward "ho hum." New York radio seems to be at an all-time creative low point with the same old ultra-predictable formats ranked about the same as ever.
1010 WINS on 92.3 FM sits at #2 overall but is a no-show among the top 5 in any of the key demos. It surely bills very well regardless.
WXBK, La Exitosa and AM 880 (whatever it's called now) are wasted spectrum space with no meaningful numbers. WABC is down, as is K-Love with a sad 1.3.
Over in Philly, AAA WXPN has been up for seven straight months to reach an all-time ratings high, Meanwhile, in New York, WFUV is getting beaten by the STREAMS of 1010 WINS and WSKQ. What are they doing wrong?
1010 WINS on 92.3 FM sits at #2 overall but is a no-show among the top 5 in any of the key demos. It surely bills very well regardless.
WXBK, La Exitosa and AM 880 (whatever it's called now) are wasted spectrum space with no meaningful numbers. WABC is down, as is K-Love with a sad 1.3.
Over in Philly, AAA WXPN has been up for seven straight months to reach an all-time ratings high, Meanwhile, in New York, WFUV is getting beaten by the STREAMS of 1010 WINS and WSKQ. What are they doing wrong?
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I donāt know š¤· but thanx so much for replying & the info is great š
The music selection on WFUV does seem to skew a bit younger (relatively speaking), edgier, and more alternative/indie-leaning than WXPN. But I think the bigger factors are that WFUV has a weaker signal and (I'd guess) a lower budget, and that Philly is definitely a more rock and alternative-friendly market than NYC. Regardless, I don't know how much either station is concerned about ratings.
We don't know how meaningful ESPN 880 (and 1050's) numbers are, because they don't subscribe.
Thanx šZ100:
#2 25-54
#2 18-34
#3 18-49
Ya know, folks, there's always the possibility that the ratings themselves are flaky. If they won't recruit* enough panelists to have a truly accurate statistical sample, and they keep relying on "adjustments" to make up for statistical inaccuracies, then eventually the results are going to drift further and further away from accuracy.
(Which, let's face it, is because the "customers", the agencies, buyers, broadcast companies, etc., don't want to pay what it would cost to do it right.)
(Which, let's face it, is because the "customers", the agencies, buyers, broadcast companies, etc., don't want to pay what it would cost to do it right.)
Nielsen does not release separate data for simulcasts if the station has opted for single line reporting. That may include AM/FM simulcasts, FM/FM ones, AM and HD-2,3, 4 simulcasts and of course combos or single stations with 100% simulcast streams.
A station may order a special report of its audience for each "station" but it costs extra. I've never seen that data released publicly as the purpose is mostly for executive decisions, not for sales or promotion..
I have a feeling there's going to be a boost for WFAN's & WHSQ's ratings in next month's book thanks to the Knicks run to the Eastern Conference Finals. They're sure going to get a boost in ratings tomorrow after the epic choke in Game 1 not just on-air, but via stream, seeing folks on social media excited to hear whiny Knick fans on NY-sports radio.
Get on the wrong side of the Watchung Mountains in NJ and the NYC AMs come in much better than the FMs. In fact, the Philly FMs come in better than the NYC FMs even though they're twice as far away.
And not just terrain, but also the tower for 99.1 WAWZ on the top of that hill, causing many car radios to desense on FM as you drive past it.
That surprises me. I went to college in the Morristown area which is west of two of the Watchung Mountains and the FMs from the City were fine, do the mountains get taller as you head further south?
I understand it isn't possible, but am just saying that I would LIKE to know.
I notice when you are in Somerville and Bridgewater you get WPST better than WXBK and all the other NYC FMs. Same issue with Sussex County, on the eastern side in Hopatcong and Vernon you can get NYC FM stations clear. Once you head into Byram or Sparta or Hardyston you lose those stations. Since IHM owns WSUS, WNNJ, and WHCY I wish they did what they do in California and simulcast NYC stations. 106.3 could be a simulcast of Z100, 103.7 could simulcast Q 104.3 and WSUS could simulcast Lite FM.
People in NW NJ would rather have a simulcast of an Allentown, PA station than a simulcast of a NYC station. When you're surrounded by woods and farmland, you don't tend to associate with a big city lifestyle.
In fact, when Centenary College in Hackettstown cut funding for their radio station, 91.9 WNTI (now WXPJ), they chose to begin simulcasting WXPN from Philadelphia, rather than any much-closer NYC station.
Then make 106.3 simulcast B104. Keep the rest of the stations the same.
Given the market, they probably would like to keep a country station, since they ditched the Max format sometime ago.
How well do the Lehigh Valley stations come in in Sussex County?
Way back when.....WPLJ from the City was fine going to Action Park.