Huff spoke if the miserable failure of KZPS doing the original Lone Star format. Certainly intended to be Texas-centric Americana, the format became more of what I call Biker Bar Music. The numbers weren't there. Had the format followed more of an Americana line being Texas heavy in artists, especially those who play the metroplex, it might have worked with some time given it. The real issue I suspect was sales.
The Lone Star advertising concept was advertisers that were, more or less, the Lone Star 92.5's official beer, airline or whatever. If Coors is on, then no other beer can be. Only one commercial an hour that is adlibbed by the on air talent imbedding it in the programming. Ad agencies, I was told, couldn't wrap their head around the concept and not impressed with the numbers.
The commercials were very well done. Jon Dylan comes out of the Allman Brothers saying that is his wife's favorite song. He said during that last set of music he discovered the Allman Brothers are playing in New Orleans Friday night and that is going to be his wife's Anniversary present. He said, I jumped on the Southwest Airlines website and discovered they have a number of flights daily. So he got the 4 o'clock flight arriving in New Orleans about 4:45. From there it's dinner and the concert. After a night in X hotel, we return on the 10 am flight to Dallas where we arrive about 10:45. He says he was amazed by the affordable prices Southwest offers plus the flexibility is scheduling flights and doing it all online all with Southwest Airlines, Lone Star 92-5's go to airline. And to our friends, don't tell my wife. I want it to be a surprise.
About a day or two later a severe thunderstorm rolls in to Dallas producing a tornado. This happens right about 5pm. The jock announces this on the air and says, you don't want to be stuck on the freeway with a tornado coming. I'd like to suggest that little bar you wanted to try by work. Check them out until this thing gets past us. You do know how to know if it's a great bar. Just order a Coors in the can. Look at the mountains on the can. If the mountains are blue, that Coors is the perfect temperature to drink. Only Coors lets you know your beer is cold enough to drink just by looking at the can. If the mountains are blue, pop the top on that Coors, a favorite here at Lone Star 92-5.