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K-Love Billboards

101tm

101tm

I’ve noticed at least three billboards have gone up in the last week for Positive, Encouraging 94.5 in the upstate. Nice attempt to raise awareness. Anyone else seen any? I saw one on 385 in Fountain Inn as well as 385 in Mauldin, saw another on a digital.

HISRadio has long used billboards. There’s still one on 385 in Fountain Inn for HISRadio Praise at 103.9 where the backup signal on 103.9 is full of static 🤣
 
101tm said:
I’ve noticed at least three billboards have gone up in the last week for Positive, Encouraging 94.5 in the upstate. Nice attempt to raise awareness.
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Not unusual for K-Love. They had billboards up around Los Angeles when they launched there back in 2017 as Positive Encouraging 100.3 KKLQ to avoid confusing for a Spanish station that's branded K-Love.
 
Seen a His Radio 89.3 billboard on 85 north past Spartanburg near Cowpens. Been there for many years.

Surprised K-Love was on 88.3 (WLXK) for so long, but never upgraded that facility after purchasing it from Gardner Webb. Seems that terrain or Antenna issues limit their signal in some directions, even well within their 60 dbu contour. I think their signal would be much better in mono now that its no longer a music station.
 
101tm said:
HISRadio has long used billboards. There’s still one on 385 in Fountain Inn for HISRadio Praise at 103.9 where the backup signal on 103.9 is full of static 🤣
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I think there is way too much overlap with His Radio Praise on 88.5 and 103.9 ... Especially in Anderson and SW Greenville...

Actually Perhaps All His Radio Pairs Seem to Overlap Too Much, or Not Good enough. (89.3/105.1, 89.7/91.9, + 88.5/103.9, 102.1/104.1).

Well, His Radio Z kinda seems ok in their respective cities, even with their weak signals ... But I wonder if any of these His Radio Station Pairs can be switched to cover the area a bit better/equally ... Maybe Put:

The Z on 103.9/104.1
His Radio 89.3 & 91.9
His Radio Praise 88.5 & 89.7
Classic His Radio on 102.1 & 105.1
🤷‍♂️📻
 
I wonder if because HIS Radio is using billboards, if it almost forced EMF to do the same thing.

Also, when is the last time any radio company used TV (or streaming ads) to promote their station?
 
Charleston has several His Radio billboards too around town. The Christian market around here is so fractured since we have the 3 His Radio signals on HD plus translators, WayFM on 100.9 and 101.3, plus WKCL which has a nice little niche on 91.5. No room for K-Love unless you go deep into Berkeley County with the Orangeburg 100.3 or you go to western Charleston/Colleton with Savannah 102.1.
 
AMRocks said:
Also, when is the last time any radio company used TV (or streaming ads) to promote their station?
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In the early part of this century (no sure of exact dates) The Clear Channel billboard division / company had "Power or the Bull" on an "unrentable"* bill board near Downtown Jasper Ga.

*It was empty with super faded pealing peeling ads for a year or two before the radio stuff was put up.
 
HIS Radio used to have a billboard in Harrisburg east of Charlotte. The problem was that one of the frequencies was 98.3. Concord, just a few miles away, had a translator for an oldies station at 98.3. That station went off the air but its translator is now Air1.
 
AMRocks said:
I wonder if because HIS Radio is using billboards, if it almost forced EMF to do the same thing.

Also, when is the last time any radio company used TV (or streaming ads) to promote their station?
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Gosh, I think the last TV promo in the market was when 102.5 The Lake launched in 2020. They ran some ads on WYFF if I recall.

I’m not a *fan* of K-LOVE, but I wouldn’t mind seeing them kicking HIS Radio down a few notches. I find K-LOVE to be a much better product. Same for Air1 and HIS Praise. HIS just sounds too sappy for me. K-LOVE sounds more like a commercial adult radio station.

charlestondxman said:
Charleston has several His Radio billboards too around town. The Christian market around here is so fractured since we have the 3 His Radio signals on HD plus translators, WayFM on 100.9 and 101.3, plus WKCL which has a nice little niche on 91.5. No room for K-Love unless you go deep into Berkeley County with the Orangeburg 100.3 or you go to western Charleston/Colleton with Savannah 102.1.
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Charleston is odd with the much smaller WAY-FM being in the market over K-LOVE. I believe it’s their only market in the state. Charleston is the last market in the state K-LOVE is not in, and I’d be curious to see if they would be interested in the market with HIS and WAY FM already established even if there were an available signal.
 
I saw a recently added K-LOVE billboard very close to where I was talking about the His Radio billboard on I-85 North between Spartanburg and Gaffney kind of interesting 94.5 K-Love. But as I've said there's a Coverage Hole for K-Love near Gastonia. 94.5 and 91.9 (and 94.1) are all weak there
 
RadioRonnie285 said:
Florence is the market without Christian AC. No His way or K-LOVE
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101tm said:
It’s in Columbia, but WMHK 89.7’s blowtorch signal booms in to Florence providing a serviceable signal for K-LOVE. I’m not sure if that’s why they haven’t entered the market or not.
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On the way to the beach I will use the scan function on the car radio. WMHK comes in clearly enough. A lot of stations you would think the scan function would stop on don't get included.

I did something wrong and now can't quote the top post, but Florence had WDAR-FM 105.5 for several years. Now it is hip-hop. I checked and it has been more years than I thought, but it replaced a group of translators, an AM and a rimshot.
 
vchimpanzee said:
On the way to the beach I will use the scan function on the car radio. WMHK comes in clearly enough. A lot of stations you would think the scan function would stop on don't get included.

I did something wrong and now can't quote the top post, but Florence had WDAR-FM 105.5 for several years. Now it is hip-hop. I checked and it has been more years than I thought, but it replaced a group of translators, an AM and a rimshot.
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WDAR was using Salem radios TodaysbChristian Music when Quantum owned them. Once IHeart purchased the cluster 105.5 changed formats to hip hop.
 
Speaking of 88.5 WAHP, they have a poor signal for a C2. The antenna is very low despite it being 50kw. It’s weak and breaks up around Laurens and Greenwood, and Simpsonville/Mauldin. It also oddly has no RDS, just a static “HISRadio.”

There’s a lot of overlap between 88.5 and 103.9 around Anderson County, but when it comes to Greenville and surrounding towns, and even in to eastern Spartanburg, 103.9 WSHP is a much better C3 facility when operating at full power and is also in HD. It would never happen now considering who owns them, but 88.3 WLXK would have made a nice simulcast partner for 103.9 vs. 88.5.

I saw the K-LOVE billboards between Gaffney and the state line over the weekend. HIS Radio has been around a long time and has a large, dedicated audience…but 94.5 has gotten near-2 shares as K-LOVE, so maybe they see further potential. Hopefully WLFJ pops back up in the ratings soon.
 
That new K-Love Billboard is interesting. I don't think they ever really promoted K-Love as much when they acquired 88.3 Boiling Springs. But I guess they still own that station, WLXK, paired with 96.9 GVL, as well as the HD-3 on 94.5, Ironically still with ties to the Salem personnel.

I wonder how 103.9 WSHP was able to Upgrade from A to C3 ..? (Which only happened more recently, even the old Earth FM or The Former Spanish Format wasn't able to do that. Kinda why WLTE moved to 95.5 from 95.9 which barely put any signal east towards GVL) ...

Since His Radio is competing with K-Love, and Air1 also with His Radio Praise, respectively, I wonder if they would ever upgrade or combine The Z Brand onto 103.9/104.1 instead, (which is also in 102.1 in Greenville) ...

If they eliminate the 104.1 Spartanburg LP, maybe they can move 103.9 signal a bit further east ... Even as a Class A, over to or near the WSPA 106.3 tower and better cover the area, (optionally maybe they could change the main channel to 104.1) and it would eliminate any overlap with 88.5.

I wonder why they hang onto the 105.1 in Greenwood which is also kind of overlapping with 89.3 from Greenville. Ironically same with K-Love on 105.1 in North Georgia almost completely overlapping with the main Atlanta signal on 106.7.
 
KyleSmith1988 said:
I wonder how 103.9 WSHP was able to Upgrade from A to C3 ..? (Which only happened more recently, even the old Earth FM or The Former Spanish Format wasn't able to do that. Kinda why WLTE moved to 95.5 from 95.9 which barely put any signal east towards GVL) ...
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I’ve wondered the same thing. 103.9 was a class A for decades but finally got to upgrade in 2020. I know in the mid-2010s the whole swap happened between 104.9/105.5, 104.9/105.1 Asheville, etc but I don’t see how that would have affected 103.9. Can’t think of anything else.
KyleSmith1988 said:
I wonder why they hang onto the 105.1 in Greenwood which is also kind of overlapping with 89.3 from Greenville. Ironically same with K-Love on 105.1 in North Georgia almost completely overlapping with the main Atlanta signal on 106.7.
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At least at the time, RTN was buying up anything available that was cheap. 91.9 is another example. WLFJ does have some static and no HD lock in Greenwood. Most likely 105.1 is very cheap to operate, nobody would want it, and it fills a gap between WLFJ in Greenville and co-owned 88.3 WAFJ in Augusta, and also in Newberry county where WLFJ and 92.1 WCFJ Irmo/Columbia aren’t exactly the greatest signal wise.
 
101tm said:
At least at the time, RTN was buying up anything available that was cheap. 91.9 is another example. WLFJ does have some static and no HD lock in Greenwood. Most likely 105.1 is very cheap to operate, nobody would want it, and it fills a gap between WLFJ in Greenville and co-owned 88.3 WAFJ in Augusta, and also in Newberry county where WLFJ and 92.1 WCFJ Irmo/Columbia aren’t exactly the greatest signal wise.
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If I remember correctly, that Cross Hill station used to be at 94.1 ? And yea other religious stations at 90.5 and 91.9 aren't far away from there either. Also 103.5 just went to the GNN Network from Georgia (simulcast on WJNA 96.7 in Western Upstate) but can't hear that station east of Spartanburg with the WBCU (W278BE) translator not far away in Union County. There are so many religious stations competing with each other around here, I'm suprised how they all have coexisted for so long.
 


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