I'm not sure Lew Dickey ever believed they would really be viable. John probably did.Leave it to Lew & John Dickey to be stupid enough to believe 97.5 & 103.7 could be viable Houston market stations w/ for-profit music formats despite such lousy signals in the Houston metro.
That said, they served their purpose. They were the first major market signals that Cumulus had, and they were a vehicle to try to impress investors who weren't radio people. In addition to fluorescent lights, the KFNC transmitter site was equipped with track lighting, and the floodlights in the track lighting fixtures were the same shade of blue as the original Cumulus logo. (No, I'm not kidding.) I doubt any investors ever made it out there, but that's what the lighting was for. The transmitter building for KHJK was nearly identical, but it didn't get the track lighting.
The studio facilities were in a class A office tower attached to the Houston Galleria.
The idea was to look the part and show Cumulus could hang with the big boys. It was more or less a fake it until you make it play. I have no idea how much the stations actually mattered, but the Lew was able to attract Bain Capital, Blackstone, Thomas H. Lee, and Crestview to finance their 2006 acquisition of Susquehanna.