May 2025 Bay Area Radio PPM Ratings

[HenryOchs]

Here are the May 2025 San Francisco radio PPM ratings:

San Francisco

Nielsen Audio PPM Monthly Ratings San Francisco (Market #6) Population: 6,600,600 Black: 430,500 – Hispanic: 1,605,200 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...

radioinsight.com

And the May 2025 San Jose radio PPM ratings:

San Jose

Nielsen Audio PPM Monthly Ratings San Jose (Market #39) Population: 1,648,900 Black: 47,200 – Hispanic: 403,500 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data are...

radioinsight.com

Any thoughts or observations?

 

[michael hagerty]

Here are the May 2025 San Francisco radio PPM ratings:

San Francisco

Nielsen Audio PPM Monthly Ratings San Francisco (Market #6) Population: 6,600,600 Black: 430,500 – Hispanic: 1,605,200 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...

radioinsight.com

And the May 2025 San Jose radio PPM ratings:

San Jose

Nielsen Audio PPM Monthly Ratings San Jose (Market #39) Population: 1,648,900 Black: 47,200 – Hispanic: 403,500 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data are...

radioinsight.com

Any thoughts or observations?

KSFO’s last book on 560 before the simulcast was a 1.8. Now, on the more powerful 810, they’re down to a 1.3.

 

[davideduardo]

KSFO’s last book on 560 before the simulcast was a 1.8. Now, on the more powerful 810, they’re down to a 1.3.

Let's see how it does for a coupla' more books. a 1.8 and a 1.3 can be within the margin of error of a stations that averages around a 1.5 to 1.6.

 

[michael hagerty]

Let's see how it does for a coupla' more books. a 1.8 and a 1.3 can be within the margin of error of a stations that averages around a 1.5 to 1.6.

Sure. At the very least, we can say that the signal upgrade has not resulted in an improvement.

 

[davideduardo]

Sure. At the very least, we can say that the signal upgrade has not resulted in an improvement.

I think that there must have been listener confusion by killing an historic set of calls, moving another set up the dial and not doing any kind of extensive promotion.

I recall one case where a station on FM move from a lower dial position Class A to a C further up the dial. They did a campaign on billboards saying "KZZZ is moving up in the world." There was a smaller crossed out former dial position and a big arrow aimed at the new one in larger characters. As I recall, it worked well as they added more MSA coverage but improved home country numbers as well.

 

[Street Novelist]

Nice to see Live 105 with solid ratings every month

 

[KilowattKat]

Nice to see Live 105 with solid ratings every month

Unfortunately, the same can't be said for KEXC. Their rating has been steadily dropping. Now down to s miniscule 0.2 share. They should know by now that SF is not Seattle and should program separately for the Bay area.