• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

May 2025 Orlando 6+ PPMs

V

vw86

Another month, another set of numbers

  • Star is back on top of the 6+ numbers, up 8.1-9.9
  • Sunny bounces back 6.7-7.3-8.3. Any time I think they are genuinely slipping they always surprise me and bounce back. They are # 1 share when looking at Sunny/WMMO/Magic but # 3 in cume
  • Rumba soars up 5.0-4.9-7.7
  • WMMO is down 9.1(+0.6 STR) to 7.5(+0.3 STR) which puts them back to # 2 in both share and cume comparing Sunny/WMMO/Magic
  • Magic is up 6.0-6.9 but still trending low and still 3rd in share (but first in cume) when looking at Sunny/WMMO/Magic
  • Earlier this year XL had the highest 6+ share for CHR in the Top 50 markets. A few months later and it looks like that may already be a distant memory, as XL is down 8.8-6.7-5.7-4.7.
  • 102 Jamz falls again 3.5-2.9
I wish the new Party FM subscribed. I'd love to know how they are doing and if they are a genuine threat to any of the bigger players.

radioinsight.com

Orlando

Nielsen Audio PPM Monthly Ratings Orlando (Market #29) Population: 2,141,200 Black: 354,000 - Hispanic: 769,400 Average Quarter Hour Share for Persons
radioinsight.com radioinsight.com
 
I wish they would publish the actual demo breakdowns and not just the 6+ numbers.
That's where you'll see where the stations are really at.
 
For sure. I get that the public numbers are "vanity" but it does allow us to see trends, cume and if a station has a major drop or climb.
 
vw86 said:
I'm glad they are encoding.
Click to expand...
Nearly every station, right down to daytime AMs, encodes. The encoder is "free" and encoding helps show higher PUR (Now PUMM) in PPM markets.
 
I guess I wasn't aware of that. I know Z88.3 made such a big deal about *not* encoding when they unsubscribed I wasn't aware most non-subscribers did still encode.

Is it safe to assume stations in non-PPM markets do not encode?
 
vw86 said:
I guess I wasn't aware of that. I know Z88.3 made such a big deal about *not* encoding when they unsubscribed I wasn't aware most non-subscribers did still encode.
Click to expand...
That station is a rare exception, and they took lots of criticism from the industry for not allowing the market to show higher PUR (Persons Using Radio). They had the mistaken impression that even when run at normal levels without outside processing, the PPM is not detectabel.
vw86 said:
Is it safe to assume stations in non-PPM markets do not encode?
Click to expand...
No reason to. Some stations right on fringe of major markets do encode, even if they are not in the MSA.
 
WPRK was encoding & appearing only on subscriber's numbers a few years ago, but wasn't subscribed, until we got the engineer that also does the Z Radio Family of stations. I still see the encoder gear on the rack, not on, though. The last time I saw the numbers for WPRK with my own eyes was when I was Intern for "Johnny's House" in 2014. I was inside XL106.7's PD's office in 2014, & I asked him if I could take a glance at the PPM ratings. WPRK was encoding back then, & we showed up. Not spectacular numbers, but fair numbers for the station that we are.
 
At least three of the stations I work for in the Miami market have removed their encoders. They ae not subscribers and just don't want to be bothered.

At leaast one of the FMs in the market gas the encoder level turned up so high that you can actually hear it.
 
bigdonho said:
At least three of the stations I work for in the Miami market have removed their encoders. They ae not subscribers and just don't want to be bothered.
Click to expand...
If the stations have any measurable audience they are doing a total disservice to radio at a time when all the help possible is required. Non-encoding reduces the Persons Using Mass Media number, making radio seem less effective as an ad medium
bigdonho said:
At leaast one of the FMs in the market gas the encoder level turned up so high that you can actually hear it.
Click to expand...
That just reduces TSL, and is counterproductive.
 
DJ Mo said:
WPRK was encoding & appearing only on subscriber's numbers a few years ago, but wasn't subscribed, until we got the engineer that also does the Z Radio Family of stations. I still see the encoder gear on the rack, not on, though. The last time I saw the numbers for WPRK with my own eyes was when I was Intern for "Johnny's House" in 2014.
Click to expand...
The last time WPRK showed up was June 2017.
 
davideduardo said:
If the stations have any measurable audience they are doing a total disservice to radio at a time when all the help possible is required. Non-encoding reduces the Persons Using Mass Media number, making radio seem less effective as an ad medium

That just reduces TSL, and is counterproductive.
Click to expand...
If the stations had any measurable audience they would care. Since they don't, they don't.
 
Huff said:
The last time WPRK showed up was June 2017.
Click to expand...
As a subscriber - can you see the time/date of all the meter hits for out of market/unsubscribers that are encoded? Or just share/cume for stations that hit the 0.1 rating requirement to be included?
 
vw86 said:
As a subscriber - can you see the time/date of all the meter hits for out of market/unsubscribers that are encoded? Or just share/cume for stations that hit the 0.1 rating requirement to be included?
Click to expand...
Yes and no.
Even looking at dayparts (eg Mon-Fri 7p-Mid) in one month gets down to data so granular that it is too unstable to be reliable without looking at longer term averages.
There is special third party software that allows you to look at one station and how many meters may be tuned in on a minute-by-minute basis, but that is limited to stations large enough to register enough to show in the minute-by-minute data. Even in the largest markets, there may only be four or five meters tuned into a top station at any given time, so that data serves no real purpose until you start to look at averages over time.
 
Thanks for that info! I always wondered if you could see/track individual panelists and/or if that would even be worthy data to track. Or if you could see that 'Panelist A' was tuned into an out of market or unsubscribed station from this time to this time on a certain day or days to look at trends, or if something that detailed doesn't actually matter.
 
Huff said:
There is special third party software that allows you to look at one station and how many meters may be tuned in on a minute-by-minute basis, but that is limited to stations large enough to register enough to show in the minute-by-minute data. Even in the largest markets, there may only be four or five meters tuned into a top station at any given time, so that data serves no real purpose until you start to look at averages over time.
Click to expand...
That is a great point. I'd like to add, at the risk of sounding like an "on hold loop", that this sample size seems very small to folks outside the business. But it is all that is required by the users of radio ratings, the ad agencies and larger advertisers.
 


Back
Top Bottom