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Phoenix May 2025 ratings
- Thread starter DavinaR
- Start date
Phoenix
Nielsen Audio PPM Monthly Ratings Phoenix (Market #13) Population: 4,012,200 Black: 285,500 – Hispanic: 1,207,400 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...
radioinsight.com
(For some reason a v was placed in front of the url in the original post.)
The big news is the continuing growth in popularity of KSLX-FM. Apparently, updating its playlist to focus on the 90s is bringing in the audience.
The other big news is the growth of the audience for two of the Spanish outlets, KLNZ-FM and the Caesar Chavez Foundation-owned station on 860 AM.
The one Spanish language station that has real growth is KOMR. The other two are actually at or below their peaks in the last 6 months,
And that's crazy because of its more limited signal than many of the other Spanish-language stations. That's always been a problem with the Univision Phoenix radio cluster - no big (or small) South Mountain signals.
I probably should check this elsewhere but aren't KOMR and KQMR currently simulcasting their programming? I know they once did but I don't know if they're doing it now. If they are, then one can combine the stations' two different ratings numbers and come up with a single operation that covers nearly all of the Phoenix market.
Well, I just checked and it turns out that KQMR and KOMR are no longer simulcasting each other (apparently that ended in 2010). For both stations, that probably means that they will never be able to cover the entire Phoenix market separately. In fact, the only Hispanic FM outlet that comes even close to covering the entire Phoenix area is KLNZ-FM. But with its transmitter in the White Tank Mountains west of Phoenix and KZON on the nearby frequency of 103.9 mHz in Gilbert, KLNZ does have some difficulties in the southeastern areas of Maricopa County.
Focus on the 90's? I went threw a day's playlist on the station and I did not see much 90s songs. One song from Pearl jam, Soundgarden, Nirvana, and Metallica. The rest was 80s and 70s rock.Phoenix
Nielsen Audio PPM Monthly Ratings Phoenix (Market #13) Population: 4,012,200 Black: 285,500 – Hispanic: 1,207,400 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...
(For some reason a v was placed in front of the url in the original post.)
The big news is the continuing growth in popularity of KSLX-FM. Apparently, updating its playlist to focus on the 90s is bringing in the audience.
The other big news is the growth of the audience for two of the Spanish outlets, KLNZ-FM and the Caesar Chavez Foundation-owned station on 860 AM.
KVVA moving to South Mountain last year also gave Entravision an advantage over Univision for overall coverage. But, people will go to weaker frequencies if the content is better.
Remember, the key to Spanish language success in Nielsen is not the total market but the HDHA zones where the vast majority of Spanish dominant listeners live.