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Stanley Cup Ratings Drop

Now I see what you mean only Florida would have paid attention to the Stanley Cup finals in the United States but the other half of the Stanley Cup Audience is North of the Border in Canada.

This is like in 2019 when the NBA Finals was the Toronto Raptors Vs. Golden State Warriors where the majority of the US Audience of that NBA finals game was in the San Francisco Bay Area and the other half was not included because it's in Canada plus Nielsen only measures ratings in the United States.
 
The only way a final involving a Canadian team will ever come close to overcoming the Nielsen handicap is if Toronto makes the final. The Maple Leafs haven't appeared in a Stanley Cup final since 1967 -- when the league consisted of only six teams -- and are the NHL's equivalent of MLB's pre-2016 Chicago Cubs. Hockey fans all over the U.S. would tune in, and maybe even enough curious casual viewers to move the ratings needle as well.
 
The numbers in Canada were huge, but that eat and breathe hockey up there.

TNT has a better hockey product than ESPN. Is it a promotion problem where people forget it’s on TNT. Would the ratings have been better on ESPN.
 
cutting of the cord has a lot to do with this Put the Stanley Cup Final back on NBC or ABC with better coverage Not on TNT where it’s a great crew but it’s on cable
 
nickp said:
cutting of the cord has a lot to do with this Put the Stanley Cup Final back on NBC or ABC with better coverage Not on TNT where it’s a great crew but it’s on cable
Click to expand...
Do most cord cutters go completely cold turkey -- no cable, no streaming, just over-the-air TV? Or do most do what I've done: No cable, but a subscription to YouTube TV or Fubo or similar services (which include TNT and the OTA networks) and a couple of streaming services (Peacock, ESPN+, etc.)? What percentage of sports fans today are satisfied with only OTA?
 
Don CT said:
It was great hockey. Probably better than the NBA Finals.
Click to expand...
Up until the last two games this was just possibly the best Stanley Cup series ever. TNT did a very good job with their between period coverage as well. But the ratings will never compete with broadcast OTA TV. It's simply a matter of numbers.

I've been a cord cutter for several decades and subscribed to Direct TV (internet) just for this playoff series. While I was there I sampled the rest of the DTV offerings and have to say it was total garbage. Definitely not worth the cost ($80/mo). Not that OTA TV is any better. I tune in for a very few selected live sports and that's about it. Virtually all my electronic entertainment comes over the Internet from various sources.
 
CTListener said:
Do most cord cutters go completely cold turkey -- no cable, no streaming, just over-the-air TV? Or do most do what I've done: No cable, but a subscription to YouTube TV or Fubo or similar services (which include TNT and the OTA networks) and a couple of streaming services (Peacock, ESPN+, etc.)? What percentage of sports fans today are satisfied with only OTA?
Click to expand...
How many people can get OTA in the clear now, not like it was 20 years ago.
 
nickp said:
cutting of the cord has a lot to do with this Put the Stanley Cup Final back on NBC or ABC with better coverage Not on TNT where it’s a great crew but it’s on cable
Click to expand...

It's only a matter of time before the Stanley Cup Finals jump to a streamer like all the other sports are in the process of doing. Then everyone's streaming subscription rates can go up *yet again* to pay for sports, even if they only want to watch movies and series.
 
I think that WBD should've thrown CBS a bone and given The Stanley Cup Finals to them in my opinion since WBD gets March Madness. I'm sure ratings wouldn't have done good if it was on CBS or ABC. Even in South Beach/Miami weren't into it as I saw a headline about a week ago it was on OTA in the home market.
 
Megatron said:
I think that WBD should've thrown CBS a bone and given The Stanley Cup Finals to them in my opinion since WBD gets March Madness. I'm sure ratings wouldn't have done good if it was on CBS or ABC. Even in South Beach/Miami weren't into it as I saw a headline about a week ago it was on OTA in the home market.
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It doesn’t work that way. TNT can’t just give their rights to someone else.
 
The talk of who was playing does not change the fact that the exact same two teams played last year and ratings were almost twice as high on ABC. OTA still gets bigger ratings for championship events.
 
CTListener said:
Do most cord cutters go completely cold turkey -- no cable, no streaming, just over-the-air TV? Or do most do what I've done: No cable, but a subscription to YouTube TV or Fubo or similar services (which include TNT and the OTA networks) and a couple of streaming services (Peacock, ESPN+, etc.)?
Click to expand...
According to a Horowitz Research survey conducted earlier this year, only 19% of households had an antenna installed, and 44% had cable or virtual cable service (like YouTube TV). Both figures declined significantly from their prior survey in 2020.

If you add that up, at most 63% of households have one or the other. While the data doesn't tell us this, there's probably a couple percent with both (cable/satellite on the main TV but some rooms have rabbit ears). That tells us around 40% of households have *neither*, i.e. no way to watch linear TV.

If that isn't sending alarm sirens through offices at 30 Rock, I don't know what would.

www.newscaststudio.com

Horowitz survey finds drop in antenna use as streaming rises

A new consumer study from Horowitz Research reports a continued decline in traditional television access ... Read More
www.newscaststudio.com www.newscaststudio.com
 
It's just one data point, but my daughter, who's 21 and lives in NYC, has no linear TV in her apartment of three girls, and she says none of her friends do, either.

"TV" for them is watching streaming shows on Netflix or Apple TV on a laptop.

It doesn't matter what's on "2, 4, 5 or 7", it's simply not reaching them.
 
fybush said:
It's just one data point, but my daughter, who's 21 and lives in NYC, has no linear TV in her apartment of three girls, and she says none of her friends do, either.

"TV" for them is watching streaming shows on Netflix or Apple TV on a laptop.

It doesn't matter what's on "2, 4, 5 or 7", it's simply not reaching them.
Click to expand...
True too especially when one purchases a newer TV in some parts of the country the biggest selling point I seen is does is run in 4k or connect to WiFi and include the top TV apps like Netflix, Peacock, Paramount, Fox Nation, YouTube, Amazon Prime, PBS app, Disney+ and Hulu.

Here we seen some parts of the country mention about TV’s picking up ATSC 3.0 signals. Just not sure where to look in those cases.

www.sportsbusinessjournal.com

TNT Sports sold out Stanley Cup Final ad inventory despite ‘economic uncertainty,’ team market issues

Even with a small-market team in the Panthers and a Canadian market in the Oilers, TNT Sports was able to sell out its ad inventory for the Stanley Cup Final three weeks ago -- with significant increases across multiple categories.
www.sportsbusinessjournal.com www.sportsbusinessjournal.com

Back to this one on ad spend during the Stanley cup finals and how that is a factor on how the NHL is promoted.
 
It doesn't help that the Stanley Cup playoffs got exactly ONE mention over local TV following the conclusion here in Phoenix. And yes, we do have a passionate hockey fan base. The NBA Finals were constantly mentioned (as the games were shown locally on ABC). Even the poor Diamondbacks, Suns and the out-of-season Cardinals got more TV time than the Stanley Cup. TV in Phoenix just sucks!
 


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