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NBA Finals TV Ratings

thedesk.net

EDO: NBA Finals attracted $286 million in ad spending

The seven-game NBA Finals might have pulled in smaller numbers for ABC and ESPN Plus this year, but it was still financially lucrative for parent company Disney.
thedesk.net thedesk.net

Woah that is something I never considered but it’s interesting to see that ad spend for the 2025 NBA Finals was at $288 million. One would have guessed billions of dollars involved in the NBA when it comes to ad spending given that we heard of NBA stars and teams worth billions of dollars like when the Buss Family sold the Lakers to a group lead by Mark Walter who is mentioned as the leader of the investment group that owns the Los Angeles Dodgers. But when that happens it’s when the top market teams are playing.

The seven-game NBA Finals might have pulled in smaller numbers for ABC and ESPN Plus this year, but it was still financially lucrative for parent company Disney.

National TV advertising revenue against the seven-game NBA Finals rose to $288 million this year, a 56 percent increase compared to the five-game series in 2024, according to data from EDO’s Ad Engage platform.
This year’s NBA Finals saw the Western Conference top seed Oklahoma City Thunder take on the Eastern Conference fan-favorite Indiana Pacers. Almost from the start, the NBA Finals was characterized as a battle between teams from the two smallest television markets in the league.

More than 600 advertisers shrugged off the narrative, including presenting sponsor YouTube TV, whose logo was prominently featured throughout the broadcast, to include digital court insertions.
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