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April Ratings

Any thoughts ?
I thought WFAN would've seen a bigger bump with the Yankees starting. I mean, including their stream, they are doing well, I just thought it would be higher.

I'm surprised that WHSQ, the former WCBS, doesn't subscribe considering they are the Mets flagship.

WABC remaining in the Top 10 and sustaining a >4 share really provides a model of how to revive a formerly moribund heritage AM.
 
Good Karma leases the station, and none of their stations subscribe to Nielsen. The Mets deal was a holdover from Audacy, tied to that station.
Sure. It just seems that since they are bearing the expense of those rights, it might be good to have the data.

Clearly the management has concluded otherwise.
 
People in NW NJ would rather have a simulcast of an Allentown, PA station than a simulcast of a NYC station. When you're surrounded by woods and farmland, you don't tend to associate with a big city lifestyle.

In fact, when Centenary College in Hackettstown cut funding for their radio station, 91.9 WNTI (now WXPJ), they chose to begin simulcasting WXPN from Philadelphia, rather than any much-closer NYC station.
Hackettstown is practically a nyc suburb. There are people that commute to the city. And WXPJ simulcasting a Philadelphia station isn't necessarily anymore attractive to rural populations than those nyc stations you claim people in the Hackettstown area wouldn't listen to
 
I've driven East several times on I-78/US 22 from NEPA back to when 'home' was Long Island, and can echo Kevtronic's travelogue take on the area. Between Easton/Phillipsburg and even past the 287 belt is God's Country. Once, I took tiny WEEX Easton on 1230 nearly into the Scotch Plains area on a 'shrug' Nova car radio.
The four huge AEB Class B FMers are gangbusters along there. Pal of mine on the Upper West Side says WODE is a regular by him.
If there's any impreciseness regarding identity and local provincialism in that area, I offer that this 'Lehigh Valley' specification is overblown and holds no allegiance or impact whatever for NW NJ folks except for the toxins it sends into an entity geographically closer to Alpha, Clinton, Annandale et al called The Delaware. Forget this wee Lehigh creek that goes through Allentown. The Delaware separates license plates, states, taxes and societies.
Unfortunately, no huge FM's to boast the prestige of the Delaware Valley exist until you reach Philly.
 
I've driven East several times on I-78/US 22 from NEPA back to when 'home' was Long Island, and can echo Kevtronic's travelogue take on the area. Between Easton/Phillipsburg and even past the 287 belt is God's Country. Once, I took tiny WEEX Easton on 1230 nearly into the Scotch Plains area on a 'shrug' Nova car radio.
The four huge AEB Class B FMers are gangbusters along there. Pal of mine on the Upper West Side says WODE is a regular by him.
If there's any impreciseness regarding identity and local provincialism in that area, I offer that this 'Lehigh Valley' specification is overblown and holds no allegiance or impact whatever for NW NJ folks except for the toxins it sends into an entity geographically closer to Alpha, Clinton, Annandale et al called The Delaware. Forget this wee Lehigh creek that goes through Allentown. The Delaware separates license plates, states, taxes and societies.
Unfortunately, no huge FM's to boast the prestige of the Delaware Valley exist until you reach Philly.
Are you saying that Allentown FMs have strong signals in Sussex County NJ? I heard B104 clearly in Lafayette, NJ in the middle of Sussex County.
 
Sure. It just seems that since they are bearing the expense of those rights, it might be good to have the data.
Audacy doesn't care about it, they're simply running out the clock on the current Mets deal. Good Karma is only "carrying" the games by ceding the time on their LMA with 880 back to Audacy, which is selling the advertising during the games and employing all personnel. Any and all local programming scheduled for 880 during Mets games is being bumped to 1050.
Clearly the management has concluded otherwise.
Craig Karmazin has long been uninterested in subscribing to Nielsen (calling it "the product of 'a telemarketing agency'" as earler as 2008) and runs Good Karma with a sales-first philosophy.
 
I've always wondered why it is okay for some more detailed breakdown of the Top 20 markets is ok but we can't see numbers like this for all PPM markets.
These reports come from The Research Director and my assumption is that they only do the biggest markets because there is more interest in them than in, let's say, Cleveland. So they do it to promote their services that they can do for you in any market where you have a subscribed station.

Basically, this is a click magnet to get station people to go to their site and, hopefully, consider a deeper analysis that they can sell them. Nielsen does give "free" top station rankers on the two core demos, but only Research Director does that skilled analysis.
 
Basically, this is a click magnet to get station people to go to their site and, hopefully, consider a deeper analysis that they can sell them. Nielsen does give "free" top station rankers on the two core demos, but only Research Director does that skilled analysis.

Well they publish the rankings of the top stations in each major demo and present it with some humorous commentary. Any Nielsen subscriber could see the same numbers, so is that really such a skilled analysis?

Not complaining, it's the only free way for the rest of us to see some detailed demo breakouts which makes it a great resource. Presumably they pay for the right to publish the extra detail and it probably comes out of their marketing budget for the reason you stated.
 
Well they publish the rankings of the top stations in each major demo and present it with some humorous commentary. Any Nielsen subscriber could see the same numbers, so is that really such a skilled analysis?
No, but many of us, even if we work with a group that does subscribe in some markets, look at other markets and like the overview. It reflects positively on the company that provides the.
Not complaining, it's the only free way for the rest of us to see some detailed demo breakouts which makes it a great resource. Presumably they pay for the right to publish the extra detail and it probably comes out of their marketing budget for the reason you stated.
Nielsen gives (correct me, Huff, if I am wrong!) the 6+ or 12+ for subscribed stations with some exceptions as well as ranking for the top stations in the key demos and cume. They do not provide owner data nor station slogans or format; the sites like Lance's, insert that. (This is why we prefer Lance's site as he knows the real format names better and properly IDs the formats and owners).
 


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