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103.7 W279BT/WMJI-HD2

Both 103.7 and 105.7 HD2 have once again flipped, this time, to K-Love Eras. Perhaps the 2000s programming wasn't doing as well in Cleveland?

I also find it a bit surprising that they still have regular K-Love programming on their Hinckley and Akron signals, which should be fully covered by WKLV.
 
Yes, these companies are more than happy to take payment for an HD-2. It does not matter what it is or whether anyone actually listens. It is a guaranteed check.
As long as the person/entity is making enough to cover the payment.

I’m in a market that had an agreement on a leased facility that fell apart when renewal time came. The people leasing it were have trouble with the monthly payment and was seeking relief.
 
I agree a 50s 60s 70s type like the old WMJI.
I love a lot of that music, but there is (unfortunately) a challenge to sell a demographic that is in their 60s and 70s. I know there are a few younger music fans who dig this music, but not enough to make any difference in the ratings. The last station in the area that played 50s-60s-70s was Kool Kat WDLW in Lorain, but even they have pretty much switched to a dominantly classic rock format.
 
I love a lot of that music, but there is (unfortunately) a challenge to sell a demographic that is in their 60s and 70s. I know there are a few younger music fans who dig this music, but not enough to make any difference in the ratings. The last station in the area that played 50s-60s-70s was Kool Kat WDLW in Lorain, but even they have pretty much switched to a dominantly classic rock format.
A challenge to sell to a demographic in their 60/70s? Soon as I get my pants hiked up to my nipples, staple on my Depends, get my Rascal Scooter charged up, I'll be over to beat you within a foot of your life [no longer have the energy to do it to an inch of] with my Quadra-cane. And leave my full Depends behind as a reminder to not dis old geezers.
 
A challenge to sell to a demographic in their 60/70s? Soon as I get my pants hiked up to my nipples, staple on my Depends, get my Rascal Scooter charged up, I'll be over to beat you within a foot of your life [no longer have the energy to do it to an inch of] with my Quadra-cane. And leave my full Depends behind as a reminder to not dis old geezers.
Careful. The ad buyers will probably believe you!
 
It's not that ad buyers are all young turks who hate their parents or think older people are all decrepit dottering wrecks.
It's simply that older consumers are not seen to be that susceptible to being swayed by an ad, having already formed preferences for many products, brands and services, already have many hard goods like appliances and furniture and maybe have more wisdom than to be "taken in" by an ad's claims.
That's why you see ads on programs likely to be watched by older folks for products they may not have had need for when younger, like insurance, drugs, retirement planning and disabled aids.
True, these are generalizations, with many exceptions, but necessary when dealing with large swaths of a population as needed for an industry built on such concepts.
As they say, "It's not personal, it's only business".
 


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