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7-Eleven Radio and Walmart Radio

G

Gregg.

Do you think radio is a declining medium? Not at 7-Eleven and Walmart. They have their own in-store radio networks.

Most 7-Eleven, Speedway and Stripes stores are gearing up for "Gulp Radio" which will play music and run ads for store promotions and retail items (described as "value-added messaging"). Some 4,000 stores already have it but "Inside Radio" says 12,000 stores will be playing it by the end of July. Each store radio will have a monitoring device to raise or lower the volume depending on the ambient noise in the store. The chain says 13 million customers come into a 7-Eleven, Speedway or Stripes each day. (90% of sales are still in-store, not delivery.)

And have you listened to Walmart's in-store radio station? I hear it from time to time when shopping, although only in some sections of the store. Most of the time, I don't hear music in Walmart. But I think it's funny when I hear the DJ telling me it's Wednesday morning and he's glad I'm in a Walmart doing some shopping. The DJ tells us his name and has a Top 40-style delivery.
 
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Gregg. said:
Do you think radio is a declining medium? Not at 7-Eleven and Walmart. They have their own in-store radio networks.
Click to expand...

They're all basically streaming stations, not broadcast radio. If broadcast stations had a way to force people to listen, the ratings would be better.

But sure, the presentation sounds a lot like linear radio, and if you've been recently downsized by broadcast radio, there's a potential job opportunity.
 
Walmart Radio isn't actually that bad of a listen. The shoutouts to/from stores around the country are fascinating to me. And they stream, so I can pretend I'm in Walmart any time day or night. 😱
I don't see any streaming for Gulp Radio - and there's only one Speedway store 30 miles away - but I'd be curious to hear what it sounds like.
 
Chad-Stevens said:
Walmart Radio isn't actually that bad of a listen. The shoutouts to/from stores around the country are fascinating to me. And they stream, so I can pretend I'm in Walmart any time day or night. 😱
I don't see any streaming for Gulp Radio - and there's only one Speedway store 30 miles away - but I'd be curious to hear what it sounds like.
Click to expand...

Wow! So I can get "The Chris Show" everywhere now? Cool!
 
Chad-Stevens said:
Walmart Radio isn't actually that bad of a listen. The shoutouts to/from stores around the country are fascinating to me. And they stream, so I can pretend I'm in Walmart any time day or night. 😱
I don't see any streaming for Gulp Radio - and there's only one Speedway store 30 miles away - but I'd be curious to hear what it sounds like.
Click to expand...
Where I live there is a Speedway every few miles, like Dollar Generals. What should I be looking for?
 
Gregg. said:
Each store radio will have a monitoring device to raise or lower the volume depending on the ambient noise in the store.
Click to expand...
Good for them! Streaming services need to get their act together when it comes to audio levels. They're all over the place. I use an app at home to make streams listenable, but in the car it's the wild west.
 


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