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Louisville Randy Michaels Buys WAKY

lanceventa said:
Story updated with purchase price. $1.3 million
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The logo shows 4 translators as well as the 500 watt AM. The estimated AM coverage is not full market, but not bad because of the low dial position. I'd love to see a map with all 5 signals on it.
 
Will he tweek with the format? I bet not for waky 103.5 is usually always in the top 3. Now what's it pull in revenue I have no clue but I bet they do well.
 
davideduardo said:
I'd love to see a map with all 5 signals on it.
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Ask and ye shall receive, mi amigo. I put this together by layering all four FM signals' contour maps (from FCCdata.org) over the AM.

1751329124735.png

It's not perfect because I had a slight overlap on the erase tool, but nothing glitched that prevents seeing where everything overlaps. AM daytime 2mV/m is the blue contour and the FMs are in red. One -- WAKY-FM, with its transmitter about halfway between Louisville and Elizabethtown -- is not a translator; the other three are.
 
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Tibbs4 said:
$1.3m is a far cry from the original asking price.
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Lance can give us the latest ratio for radio station sales but the last station for sale I looked at was 2 times the annual sales. It was a "rural" station without the land for the AM. A one year non renewable lease was offered. I let that one go.
 
I'm going to guess Randy is eventually going to buy 106.7? I cant imagine he bought 97.7 just to lease it out to someone or to simulcast a station he didnt own or have a stake in or wasnt planning to have a stake in. And theres too much into promoting it as 97.7 and 106.7 the oasis, to dump the simulcast now that hes got WAKY.

Could he be grabbing something else somewhere between louisville and cincy eventually? from a sales perspective, being able to offer clients stations from louisville to cincy from one single buy makes sense.
 
SomeRadioGuy said:
Could he be grabbing something else somewhere between louisville and cincy eventually? from a sales perspective, being able to offer clients stations from louisville to cincy from one single buy makes sense.
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Maybe a couple of clients might buy a "region" but, as Randy Michael's own total failure in consolidating Ohio as a single buy proved, there are few advertisers that buy that way.
 
Will the current programming/personalities remain on WAKY or will it be a simulcast of Randy's other properties?
 
John Gallagher said:
Will the current programming/personalities remain on WAKY or will it be a simulcast of Randy's other properties?
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I would imagine that local programming will endure. The person he named as manager is a well known and respected local radio person, and I suspect they want to build on the image that the old McLendon call letters still bring to the table with some.
 
SomeRadioGuy said:
I'm going to guess Randy is eventually going to buy 106.7? I cant imagine he bought 97.7 just to lease it out to someone or to simulcast a station he didnt own or have a stake in or wasnt planning to have a stake in. And theres too much into promoting it as 97.7 and 106.7 the oasis, to dump the simulcast now that hes got WAKY.

Could he be grabbing something else somewhere between louisville and cincy eventually? from a sales perspective, being able to offer clients stations from louisville to cincy from one single buy makes sense.
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There's NOTHING between Louisville and Cincinnati. That stretch of I-71 is a lonely stretch of road, unless you're going to the KY Speedway 😂 and white knuckle all the way, with steep hills, no shoulders, and 18 wheelers at 75mph.
 
Voicetrack of Reason said:
There's NOTHING between Louisville and Cincinnati. That stretch of I-71 is a lonely stretch of road, unless you're going to the KY Speedway 😂 and white knuckle all the way, with steep hills, no shoulders, and 18 wheelers at 75mph.
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The used to be a VF outlet and a McDonald's at the Carrollton KY exit. I am surprised there hasn't been much growth on this stretch of Interstate.
 


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