Starting today (7/2), 107.5 WNKT (the Cumulus FM sports station in Columbia) is simulcasting their programming on 96.9 WIWF's HD-3 locally. Now the entire state of SC outside the Upstate will be covered by The Game with 100.5 in Florence, 100.3 in Myrtle Beach, 107.5 and this signal.
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107.5 the Game adds Charleston simulcast
- Thread starter charlestondxman
- Start date
The irony is that The Game started out as a Charleston station and moved to Columbia. I think it was a country station at the time.
Yes sir used to be Bubba 107.5, but before that it was Q 107 with a Top 40 format.
I couldn't remember if it was Top 40 or rock.
Practically no one will be able to hear The Game in Charleston. Does anyone even have an HD radio there?
HD is in over 60% of new cars today along with many regular radios so it’s not like it’s a product nobody has. Plus 96.9 has the best signal in the market, maybe the entire eastern part of the state. The HD easily carries past Georgetown and down likely to Beaufort. It also fills in some area where the other signals don’t reach.
Plus the Gamecock fans (the #1 sports team here) are hungry for any sports talk. With so many rural areas around here the set that listens to them isn’t as adept as others with apps and podcasts/YouTube. All we have locally is the two Bobby Hartin hours and Kornblut’s show on 98.9. Most of the listeners and especially callers are at the older end of 25-54 and 55+.
It was known as Cat Country when they shut it down and moved the signal to Columbia. The WNKT call letters were never changed and are left over from that.
Monday the Game started promoting the new signal. Full legal ID at the top of the hour and they have some separate programming from the other stations as 98.9 in Charleston has the Gamecock rights. Heard some VSIN programming on there last night in the evening. I assume when Gamecock football pregame happens along with the games they will be running Infinity Sports Radio or VSIN, but the local pregames will still air (107.5 always does 2 or 3 hours local before the Gamecock network comes on).