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Avoiding Spanish-language radio

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Mark Roberts

Mark Roberts

Immigrants, at least in Florida, appear to be avoiding Spanish-language radio while in their vehicles:
Ambrocio moves to Rule 3: no Spanish-language music. "If you guys are gonna be driving to work, turn the radio on to English radio," she advises people. "English music. Some country music, so they can't tell it's a Spanish car in there."
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If widespread, I wonder what effect this will have on Spanish-language stations.

 
And how much longer before that advice becomes valid for listeners to any non-English language station?

I imagine more than a few listeners to KIRN here in L.A. are already becoming nervous about playing their radios too loudly.

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radiofan2023 said:
How many people pay attention to what someone else is listening to in their car, at an average volume, with the windows rolled up, though?
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Yeah, it's rare to hear someone's radio from a neighboring car anymore. Especially when a lot of people also bluetooth their phone instead.
 
boombox4 said:
Most Americans probably have no idea whatsoever what the Persian language sounds like. They probably think it's Punjabi.
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That observation's not going to allay the fears of those with an Iranian heritage, given what's been going on in their native country.
 
Mark Roberts said:
Immigrants, at least in Florida, appear to be avoiding Spanish-language radio while in their vehicles:
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Almost all Hispanics in Florida are here legally. In Orlando, most are Puerto Rican and U.S. Citizens by birth. In Miami, a huge percentage are legal immigrants and most are refugees from Cuba.
Mark Roberts said:
If widespread, I wonder what effect this will have on Spanish-language stations.
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None. People who get PPMs in Miami and Orlando are not going to sign up if they are not lega.
 
K.M. Richards said:
And how much longer before that advice becomes valid for listeners to any non-English language station?

I imagine more than a few listeners to KIRN here in L.A. are already becoming nervous about playing their radios too loudly.

View attachment 9636
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Most Persians... close to 100% are either born here or came as political refugees. They are nearly all totally legal.
 
Makes you wonder if the current FCC will mandate that station must broadcast in English only or have a limited amount of foreign language versus English.
 
xmtrland said:
Makes you wonder if the current FCC will mandate that station must broadcast in English only or have a limited amount of foreign language versus English.
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You raise an interesting point. While I don't advocate for doing what other countries do on this matter, I can tell you that most countries in the world require their radio and television stations to broadcast in the language of the predominant group or tribe unless they get a special license to do otherwise. All stations licensed in Mexico, for example, unless they get special permission from that government, must broadcast in Spanish. And I know that in most parts of Canada, excepting Quebec, all station licenses require the licenseholders to use english, again unless the government gives out special permissions otherwise. Of course, in most countries outside of the U.S., the governing body that issues broadcast licenses also has a say in what formats stations can have, and sometimes (I'm thinking of Canada right now) how much of a station's playlist will consist of national artists versus U.S. and British artists.

Again, I don't advocate that the U.S. go in this direction. While I do support some rules for broadcasters (the Fairness Doctrine and Equal Time Rule, for example), I think that businesses, particularly small local outfits, are much better at determining how well radio stations can succeed in any given market than governments are.
 
xmtrland said:
Makes you wonder if the current FCC will mandate that station must broadcast in English only or have a limited amount of foreign language versus English.
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Back in the days when California was sufficiently anti-immigrant to have passed Proposition 187, I joked that the FCC should have ordered such a mandate.

I don't find my sense of humor back then to be anywhere near appropriate now. 🫢
 
xmtrland said:
Makes you wonder if the current FCC will mandate that station must broadcast in English only or have a limited amount of foreign language versus English.
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I wondered about that when the president signed an "English Only" executive order. This FCC carries out all executive orders.

www.whitehouse.gov

Designating English as the Official Language of The United States

By the authority vested in me as President by the Constitution and the laws of the United States of America, it is hereby ordered: Section 1. Purpose and
www.whitehouse.gov www.whitehouse.gov

It would be very unpopular among some Hispanics.
 
TheBigA said:
It would be very unpopular among some Hispanics.
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And also among certain station groups ... Entravision, SBS, Lotus, Univision, MediaCo, Estrella, even iHeart.
 
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