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June Ratings/Demos

dcowboy7

dcowboy7

radioinsight.com

New York

Nielsen Audio PPM Monthly Ratings New York City (Market #1) Population: 16,299,100 Black: 2,670,400 - Hispanic: 4,273,100 Average Quarter Hour Share for Persons
radioinsight.com radioinsight.com

RADIO RATINGS ROUNDUP, May 2025, Part I | Research Director, Inc.

Once again, JUNE is busting out all over. And the Ratings Experts from RESEARCH DIRECTOR, INC. – with a healthy assist from the data gatherers from
researchdirectorinc.com researchdirectorinc.com
They say May by mistake in title but also say June which it is.
 
I'd love to see how WXBK's #'s compare to these stations in the money demos that actually count.

Unlike 98.7(Exitosa)and 95.5,
94.7 is a short spaced, deficient signal/stick that only covers a portion of the market. As a result, they will always have a competitive issue, regardless of format, and Im skeptical they'd be doing any better if WCBS880 had been placed there.

They've now been in their current format roughly as long they were Country under Audacy, and they seem to average about the same or even slightly less 6+ as when they were WNSH.

I have to believe Audacy continues to stick with them because they must compliment the other stations in their cluster from a sales point of view, bringing in a modicum of revenue that they are unable to get from their other local properties..

They surely must be a LOT cheaper to operate than 880!
 
Theater of My Mind said:
WCBS 880 would have sounded great on this frequency.
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They would not have been able to use those call letters on that frequency.

BTW WXBK's cume is approaching 1 million. That's pretty impressive. The cume is higher than the three stations you list.

Speaking of cume, WABC's cume is an anemic 465K. In a city with 16 million people.
 
TheBigA said:
Speaking of cume, WABC's cume is an anemic 465K. In a city with 16 million people.
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Roughly 25% of the market are 18 or younger, so we are talking about reaching about 5% of the adult market. For an AM, that is not bad, and is comparable to KFI in LA.

(Clarified the population figure to show more clearly I meant "percent of total population")
 
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Theater of My Mind said:
David, there is no way 25% of WABC's audience is 18 or younger. If you're saying that is what PPM shows, then it's broken even worse than we thought.
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I am saying that 25% of the market is under 18, so to evaluate the WABC performance as an adult talk station, one has to look at 18+ at least.
 
Theater of My Mind said:
OK got it. 465K cume in NYC still sucks regardless of those statistical acrobatics.
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For an AM talker with no central zone FM, it does not "suck". It's comparable to the cume of KFI, in fact. Does KFI "suck" as well?
 
Theater of My Mind said:
I'm not in the L.A. market and don't listen to KFI so all I know is it's a completely different kind of market.
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Radio is "bought" the same way by agencies and major advertisers everywhere. We are talking about the numbers, not the content. Traditional talkers cume on the low side nearly always (unless they have a local major league sports team play by play to add cume), so what they sell on is share.

Stations may brag about cume, but transactional ad sales are based on rating, not cume (in fact, most are based on true "rating" and not the "share" that we like to look at).
 
Always interested said:
What’s up with KTU ? You say they are a Big Billing station but They have a 3.3 in June & they are no where to be found in the Key Demo’s
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In the "key" demos on past "Research Director" Round Ups posted here, they've mentioned KTU at #6, 7, or #8 in some of those demos when they're not in the Top 5, and that likely means they fare slightly better with their target of women in those demos. If they're consistently Top 10, 18-49 or 25-54, which puts them in the top tier of local stations, combined with being an almost 30 year old market brand, they should continue being a big biller for the foreseeable future.
 
davideduardo said:
Radio is "bought" the same way by agencies and major advertisers everywhere. We are talking about the numbers, not the content. Traditional talkers cume on the low side nearly always (unless they have a local major league sports team play by play to add cume), so what they sell on is share.

Stations may brag about cume, but transactional ad sales are based on rating, not cume (in fact, most are based on true "rating" and not the "share" that we like to look at).
Click to expand...
Can you explain a bit about PPM "weighting" and survey sample sizing"?
For a station like WABC to be so top heavy with 55 and even 65+ male listeners and in the bottom half of the $ demos, yet be within a share point of the overall Top 5, 6+, seems to illustrate a dearth of younger folks willing to wear meters and Nielsen having to over compensate the older demo #'s into the overall pool.

WABC's "anemic" cume combined with their through the roof TSL also super illustrates how lower cuming/high TSL "passion" formats like talk, urban, Latin, and country can easily hold their own against the higher cumer AC, CHR, and Classic Hit stations depending on the market.
 
EarsTunedNYC said:
Can you explain a bit about PPM "weighting" and survey sample sizing"?
For a station like WABC to be so top heavy with 55 and even 65+ male listeners and in the bottom half of the $ demos, yet be within a share point of the overall Top 5, 6+, seems to illustrate a dearth of younger folks willing to wear meters and Nielsen having to over compensate the older demo #'s into the overall pool.
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The PPM sample is very close to proportional on all the age, gender, ethnicity, language, income and education categories. When there is a shortage in a category, those that are there are slightly weighted to achieve proportionality; the opposite is done if a cell gets over-populated and it is weighted down.

"Weighting" is simple. If you have a quota of 10 in a statistical cell, and only get 9 participants, you weight each of the 9 up by about 10% so that the cell has proportional weight. Similarly, if you got 11 participants, you weight each down by the appropriate amount so that the cell is proportionally represented in the total sample.

There is no "dearth" in younger participants; Nielsen just works harder to get them to participate. There are considerable cash and premium incentives to everyone to get participation.

WABC has huge shares in 55+ and 65+, and those average out across the whole sample when you look at 6+, 12+ and 19+. That is normal.
EarsTunedNYC said:
WABC's "anemic" cume combined with their through the roof TSL also super illustrates how lower cuming/high TSL "passion" formats like talk, urban, Latin, and country can easily hold their own against the higher cumer AC, CHR, and Classic Hit stations depending on the market.
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Spanish language formats in competitive markets don't have such a huge advantage in TSL as they did when there might have been one station in each format or just one in the whole market.

Talk formats have always much higher TSL than others. Because today they tend to only appeal to 45 and over, and principally 55 and older, they can not generate the broad cume that some other formats generate.
 
davideduardo said:
For an AM talker with no central zone FM, it does not "suck". It's comparable to the cume of KFI, in fact. Does KFI "suck" as well?
Click to expand...

Interesting you should ask that question. We had a discussion about that very topic on the LA board, and they view there was yes, they do:

michael hagerty said:
@Huff, can you get me cume comparisons for KNX and KFI from ten years, five years and one year ago, please?
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1751224852612.png


KNX added the FM simulcast in 2021. So the cume comparisons are AM to AM in 2005 and 2015,

As you can see, KFI has 100K more cume than WABC in a market that has 5 million fewer people.
 


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