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Randy Michaels Returns in Louisville

davideduardo

davideduardo

Moderator/Administrator
Staff member
davideduardo said:
(Posted in national board as Randy is such a well known radio character and player)
Click to expand...

Randy Michaels used to be a national force in radio but he's now a regional station owner in Kentucky. In my opinion this topic is best suited for the Kentucky State RD discussion board, where in fact a thread for it already exists. Members can find it there easily enough, just like they can find threads about other smaller station owners with outsized personalities, like Buddy Shula, in the appropriate local/State RD discussion boards.
 
Theater of My Mind said:
Randy Michaels used to be a national force in radio but he's now a regional station owner in Kentucky. In my opinion this topic is best suited for the Kentucky State RD discussion board, where in fact a thread for it already exists. Members can find it there easily enough, just like they can find threads about other smaller station owners with outsized personalities, like Buddy Shula, in the appropriate local/State RD discussion boards.
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Of all the controversial, outspoken and unusual characters in the 30-year-ago consolidation games, nobody was as notorious as Randy. From rooting through the trash at Q-105 in Tampa some years before to his attempts to "own a state" with stations in nearly every town and city, Randy was "bigger than life".

"For 20 years, Q105 was a Mainstream Top 40/CHR station and dominated the ratings in Tampa. The station maintained its popularity until September 1989, when crosstown Oldies station WFLZ-FM changed to an aggressive Top 40/CHR format called Power 93, The Power Pig. Part of WFLZ's plan was to mock and belittle Q105."

That just one of the stories, but he was a truly national figure and it is interesting to see him "making a comeback" after the failures in Chicago and with all news in New York.

With no disrespect for Buddy Shula (we need more owners like him) Buddy is a "name in NW New York State. Randy is widely known nationally and even internationally and is up there with folks like McVay, Burkhart, Abrams, Drake and Sklar as "the most famous of the famous". And owners like McLendon and Storz.
 
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TheBigA said:
RadioInk did an interview with Randy Michaels about his return to radio:

radioink.com

Lifetime Leader Randy Michaels Isn’t Done Rewriting Radio - Radio Ink

Randy Michaels calls out radio’s obsession with low-yield demos and explains how targeting over-50 listeners is good business.
radioink.com radioink.com

He's joining those who say targeting 55+ is good business. I wonder if he still thinks less is more.
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CBS has been trying to do that for about 15 years with high level agency and client meetings. The have few if any success stories.
 
TheBigA said:
RadioInk did an interview with Randy Michaels about his return to radio:

radioink.com

Lifetime Leader Randy Michaels Isn’t Done Rewriting Radio - Radio Ink

Randy Michaels calls out radio’s obsession with low-yield demos and explains how targeting over-50 listeners is good business.
radioink.com radioink.com

He's joining those who say targeting 55+ is good business. I wonder if he still thinks less is more.
Click to expand...
He doesn't need to convince his fellow 55+ types who are in the radio business. He needs to convince those at least 20 years under 55 who are in the advertising business.
 


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