...which is going to have a much smaller if not imperceptible audience to begin with, and that's without an FM translator to even justify its existence.Huh? We're talking about oldies on an HD subchannel.
If 1955–1972 oldies were worth putting on an HD subchannel, it would have happened long ago. It hasn't and is not hard to find out why. If the K-Love simulcast arrangement wasn't in place, WMJI would have no active HD subchannels.