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Corporate word-salads

W

wadio

Sometimes I have to wonder about "corporate speak." A very good example is iHeart sales commercials. They begin with three little notes followed by a complete word-salad. There have been many examples in the past, but the one that's running currently is priceless:

(Bing...Bing...Bing) "I-eeee...see...brands as antennas and every antenna sends out a frequency, we call it the L signal. So we send out the L signal and what comes back is people who want to be a part of this story.

Once you know firmly who you are you've codified it and you can put that out into the universe ... what happens from there is it begins to attract kindred spirits."

Really? And that makes people want to buy advertising on WXXX?
 
I think the last iHeart sales commercial I heard a few years ago just talked about how they could help companies grow their digital presence, it wasn't like this though.
 
wadio said:
Sometimes I have to wonder about "corporate speak." A very good example is iHeart sales commercials. They begin with three little notes followed by a complete word-salad. There have been many examples in the past, but the one that's running currently is priceless:

(Bing...Bing...Bing) "I-eeee...see...brands as antennas and every antenna sends out a frequency, we call it the L signal. So we send out the L signal and what comes back is people who want to be a part of this story.

Once you know firmly who you are you've codified it and you can put that out into the universe ... what happens from there is it begins to attract kindred spirits."

Really? And that makes people want to buy advertising on WXXX?
Click to expand...
I don’t think even an AI bot could come up with something so ridiculous. On second thought…🤔😱
 
Mediafrog+ said:
I don’t think even an AI bot could come up with something so ridiculous. On second thought…🤔😱
Click to expand...
It likely is AI. (Corporate word salads before AI were usually caused by several stiff drinks at the party the night before, written/spoken the next morning and dealt with by finding the speaker/writer, backing them up and unpacking everything they said/wrote slowly. Clarifying each sentence.) They purposely don't do that anymore.

Now many company memos across business are often sent like this with often no direct claim to who specifically wrote it (that should not happen.) And with no one apparently directly responsible for writing the bat guano memo. It's up to the lower employees to sort out what was said. That's crazy making. And not a very good working environment for anyone.
 
As one that has been out of the biz for some time, but now comfortable in the corporate world, this sounds like my boss in our weekly staff meetings.
 
wadio said:
(Bing...Bing...Bing) "I-eeee...see...brands as antennas and every antenna sends out a frequency, we call it the L signal. So we send out the L signal and what comes back is people who want to be a part of this story.

Once you know firmly who you are you've codified it and you can put that out into the universe ... what happens from there is it begins to attract kindred spirits."
Click to expand...
What's that in English? :unsure:
 
Ed Nielson said:
What's that in English? :unsure:
Click to expand...
I've been wondering that myself, so I asked Gemini:

.................

Conversation with Gemini​

What does this mean? :

(Bing...Bing...Bing) "I-eeee...see...brands as antennas and every antenna sends out a frequency, we call it the L signal. So we send out the L signal and what comes back is people who want to be a part of this story.

Once you know firmly who you are you've codified it and you can put that out into the universe ... what happens from there is it begins to attract kindred spirits."

.................

This statement uses a metaphor to explain how brands attract their ideal customers or community. Let's break it down:
  • "Brands as antennas": This means a brand, like an antenna, is constantly broadcasting a message or identity.
  • "Every antenna sends out a frequency, we call it the L signal": The "L signal" represents the specific message, values, purpose, or identity that a brand projects. It's what the brand stands for and communicates to the world.
  • "So we send out the L signal and what comes back is people who want to be a part of this story": When a brand clearly and consistently broadcasts its identity (the "L signal"), it attracts people who resonate with that identity and want to connect with or be associated with the brand's "story" or mission.
  • "Once you know firmly who you are you've codified it and you can put that out into the universe ... what happens from there is it begins to attract kindred spirits": This emphasizes the importance of a brand having a clear, defined identity. "Codified it" means clearly articulated and formalized its essence. By putting this clear identity "out into the universe," the brand naturally draws in "kindred spirits"—people who share similar values, beliefs, or aspirations and are therefore more likely to become loyal customers or advocates.
In essence, the statement means that by having a strong, clear, and authentic brand identity, a business can effectively communicate its values and attract an audience that genuinely connects with its message. It's about attraction through authenticity.

END

.......................

So do I understand it now? No way. I thought maybe there was a hidden message such as, "Here's why you should advertise on iHeart." But I guess not. 😐
 


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