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KTTH Rebranding

Seattle Red is an incredibly dumb name for a radio station - even as someone leaning conservative on several issues. Whoever came up with this idea needs to go back to the minor leagues. It was FINE as KTTH, The Truth.
I hear the KSRD calls are available for an AM however...
 
I was being snarky, because that is who I am. But Bonneville is not stupid. They are already syndicating the KIRO AM (SeattleSports) mornng show to various smallish AMs around the state and into parts of OR/ID. I can see them doing the same with Jason Rantz and perhaps a partner, regionalizing their reach with various smallish AMs that run otherwise national conservative talk, giving them a WA-or PNW-centric AM show that they can drop in. I see, for example, that the URL www.nwred.com currently forwards to Bonneville's corporate page. SeattleRed may seem dumb for a radio station, but it is not necessarily dumb for a media brand. NWRed, anyone?

I am far from conservative, but I can respect the effort. My company is a long time local advertiser on 97.3, and in the last couple years on 710. We won't run ads on 770 because the average age of listener is too old- we are insurance brokers and try to have long term clients...if a guy is already 77 we might find him a better deal elsewhere for coverage, but will likely only have him as a client for 5-7 years. We really want folks in their 40s or 50s as we are trying to provide a service that they will stay with for 30+ years. Insuraance brokerage is the classic "get rich slow" scheme! šŸ˜

Crain, you and I like and think about radio, but they are thinkng about media.
 
That wouldn't be a bad idea. Lots of talkers in this part of the world run Lars Larson's regional show rather than his national show. Having a completely northwest based lineup around that should do well.
 
I'm not the target audience politically for 770, though I fall within that station's prime listenership demo because I'm over 50. But I do work in marketing, and when I first ran across this "Seattle Red" branding in the past day or so, my first thought was "really?"

As others have mentioned, I guess there are no bad ideas when you're not high up in the ratings. Also, one other thought: Whatever happened to the old conservative saying "better dead than red?" Granted, anybody under about 40 these days doesn't remember much about the Cold War era, but that color's shift from being associated fully with socialism to its Trump-era symbolism is notable.
 
What a gong show. Isn't both conservative talkers KVI and KTTH pulling a 0.2 share?! I think Salem's talkers are pulling only slightly better. They'd be better off doing a KKNW and going full brokered programming, at least then it'll be a bit more profitable.
 
ZooMan7777 said:
What a gong show. Isn't both conservative talkers KVI and KTTH pulling a 0.2 share?! I think Salem's talkers are pulling only slightly better. They'd be better off doing a KKNW and going full brokered programming, at least then it'll be a bit more profitable.
Click to expand...
Again, my guess would be this is less about a radio station and more about devloping a regional marketing brand.
 


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