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Moody Radio changes and staff cuts.

Not surprised - Christian Radio is suffering the same economics as everyone else is right now. I listened to two random (non Moody) pledge drives recently and neither station met their goals. (One of the stations is in a major market with a decent signal and audience - and runs live from morning drive though night show).

Bummer though on Moody front - for a "network" they did try to maintain some local staffs in their larger cities and run some local drive shows. Now they will be the equivalent of 'K-Love" just sending everything via satellite from Chicago.
 
One of if not the best Christian radio operator and anything but a K-Love equivalent. But is there much future for Moody’s long time style of Christian radio? This strikes me as a temporary fix that in the long view won’t stop the overall decline.
 
Ma “Contrarian” Gee said:
One of if not the best Christian radio operator and anything but a K-Love equivalent. But is there much future for Moody’s long time style of Christian radio? This strikes me as a temporary fix that in the long view won’t stop the overall decline.
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Just like secular shows, a lot of Christian teaching programs can now be heard on demand. So yes, Christian radio will not be immune to listening declines either.
 
Moody needs to bring back something similar to what was previously aired in overnights. Even though Mike Kellogg's "Music Through the Night" was not live, it was so well done that many listeners believed he was actually there playing the music and speaking. Kurt Goff's program that followed Mike's retirement was a great connection tool to the listeners, and he had regular "guests" that appeared and emphasized the need for prayer and connection to other human beings and spiritual beings. Although Moody mostly appeals to older demographics, scheduling a younger host for an overnight national program could draw in younger demographics. With the stressful nature of today's society, creating a refuge for insomniacs and night owls could be a nice alternative to conservative political talk.
 
Such an awful execution of supposed good intentions. In the end they are just a bunch of corporate radio a-holes like Audacy and the rest. These guys are awful.
 
Ma “Contrarian” Gee said:
Then what does Moody do to reverse the decline? Less talk and teaching? More music? Thoughts...
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Moody's path forward will not be an easy one; for years, it has relied on the support of white middle- and upper-class stay-at-home moms and grandmothers who had little education and less freedom in their lives than some of their more modern counterparts. Perhaps one way the network could move forward would be to include programs, both music and non-music, aimed at dark-skinned U.S. citizens and immigrants. These are audiences that Moody and most of its competitors have tended to ignore, yet they are currently growing faster than their white counterparts.
 
jholr said:
Such an awful execution of supposed good intentions. In the end they are just a bunch of corporate radio a-holes like Audacy and the rest. These guys are awful.
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In the end, they have to make ends meet in a changing world. I have a friend who is GM at one of their stations and you could not find a less "corporate radio a-hole" person anywhere. It is not nice to make unproven, unsubstantiated statements about people who are just trying to do their job.
 
ted chittenden said:
Perhaps one way the network could move forward would be to include programs, both music and non-music, aimed at dark-skinned U.S. citizens and immigrants. These are audiences that Moody and most of its competitors have tended to ignore, yet they are currently growing faster than their white counterparts.
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Funny enough, Moody discontinued their Spanish language ministry about 5 years ago, after airing it on WMBI in Chicago for most of the 2010s. A few stations outside Chicago aired Moody's Spanish service, but the affiliate list would have fit on an index card.
 
xmusicmatt said:
Christian Radio is suffering the same economics as everyone else is right now. I listened to two random (non Moody) pledge drives recently and neither station met their goals.
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That's interesting. I've noticed NPR stations don't announce their goals and don't say how much they've raised. Sometimes they announce $XX,000 for a matching goal, so if you contribute now, your donation will go twice as far. But that's the only specific dollar figure I ever hear. They might say after the pledge drive that it was a "success" but I've never heard them say it "fell short" or something like that.

It seems all NPR stations run their pledge drives from the same playbook. Don't be specific. Maybe Christian stations or networks do it differently.

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The world of Christian Talk and Teaching radio stations has two models. There's the commercial model, like Salem stations. They sell brokered time to preachers who pay Salem. Salem also tries to sell spots to advertisers between shows. When you donate, the preachers either ask what station you're listening to or keep track of the zip codes the donations come from, so they know on what stations their programs are bringing in dollars.

Then there are non-commercial stations and networks like Moody. They carry many of the same preachers for "free." But the preachers are expected to "share" their donations with the non-commercial station. Again, the preachers ask what station you're listening to or keep track of your zip code. While non-commercial stations and networks can't sell spots between shows, they can ask for donations to the station or network to supplement what the preachers share with them. So if you're listening to Moody in Chicago or K-WAVE in Los Angeles, you are asked to contribute to the station as well as the preacher.
 
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ted chittenden said:
Moody's path forward will not be an easy one; for years, it has relied on the support of white middle- and upper-class stay-at-home moms and grandmothers who had little education and less freedom in their lives than some of their more modern counterparts. Perhaps one way the network could move forward would be to include programs, both music and non-music, aimed at dark-skinned U.S. citizens and immigrants. These are audiences that Moody and most of its competitors have tended to ignore, yet they are currently growing faster than their white counterparts.
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You haven't apparently heard the African-American hosted programs by Chris Brooks, Tony Evans and James Ford Jr. that air daily and have been on for years. Plus, in the time periods that they do air music it's Contemporary Christian like K-Love, which of course has Hispanic and African-American artists in it.
 
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Gregg. said:
That's interesting. I've noticed NPR stations don't announce their goals and don't say how much they've raised. Sometimes they announce $XX,000 for a matching goal, so if you contribute now, your donation will go twice as far. But that's the only specific dollar figure I ever hear. They might say after the pledge drive that it was a "success" but I've never heard them say it "fell short" or something like that.

It seems all NPR stations run their pledge drives from the same playbook. Don't be specific. Maybe Christian stations or networks do it differently.
Click to expand...

While my local NPR affiliate, KJZZ, doesn't list a specific goal during pledg drives, it does indicate how much money it needs to get from these drives annually to keep its NPR and BBC subscriptions.
 
ted chittenden said:
. Perhaps one way the network could move forward would be to include programs, both music and non-music, aimed at dark-skinned U.S. citizens and immigrants.
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Many Hispanics truly dislike being called "dark skinned" or any equivalent.

Gloria Estefan, Pitbull, Jennifer López, Ricky Martin, Daddy Yankee, Bad Bunny in "the arts".

Vicente Fox, Javier Milei, Claudia Sheinbaum, Daniel Noboa, Yamando Orsi in politics.

You would hardly call them "dark skinned" yet they are as Hispanic as Benito Juárez.

Tis better to just say "African American and Hispanic" than to create color lines.
 


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