• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Record Ratings (7.4 6+) for KRTH

michael hagerty

michael hagerty

@Huff says it's an all-time record, and I believe him. In fact, @Huff, wouldn't this be one of the best non-Christmas books for any L.A. station in quite a few years?:

radioinsight.com

Los Angeles

Nielsen Audio PPM Monthly Ratings Los Angeles (Market #2) Population: 11,160,800 Black: 783,800 - Hispanic: 4,977,600 Average Quarter Hour Share
radioinsight.com radioinsight.com

They also beat KOST in cume for #1 in that metric.
 
michael hagerty said:
@Huff says it's an all-time record, and I believe him. In fact, @Huff, wouldn't this be one of the best non-Christmas books for any L.A. station in quite a few years?:

radioinsight.com

Los Angeles

Nielsen Audio PPM Monthly Ratings Los Angeles (Market #2) Population: 11,160,800 Black: 783,800 - Hispanic: 4,977,600 Average Quarter Hour Share
radioinsight.com radioinsight.com

They also beat KOST in cume for #1 in that metric.
Click to expand...
Congrats to them. I find it to be unlistenable, but whatever works is what works.
 
Good for KRTH. As I mentioned in my other thread, I was impressed with what I heard when I was in Los Angeles the past few weeks. While it isn’t perfect, there has been a significant improvement in the music selection and overall presentation.

There are many worse examples of stale classic hits stations out there. I’m definitely not big on some of the newer tracks they throw in, but there’s a good enough variety of the 80’s that I can look past that and still enjoy it.
 
ChannelFlipper said:
I find it to be unlistenable, but whatever works is what works.
Click to expand...

I find myself agreeing with you much more often these days, Flipper.

But of course, I am biased in also calling KRTH unlistenable, and everyone knows why. ;)
 
michael hagerty said:
@Huff says it's an all-time record, and I believe him. In fact, @Huff, wouldn't this be one of the best non-Christmas books for any L.A. station in quite a few years?:

radioinsight.com

Los Angeles

Nielsen Audio PPM Monthly Ratings Los Angeles (Market #2) Population: 11,160,800 Black: 783,800 - Hispanic: 4,977,600 Average Quarter Hour Share
radioinsight.com radioinsight.com

They also beat KOST in cume for #1 in that metric.
Click to expand...

In fact, it looks like nearly all of the Audacy stations in the Los Angeles market had a great month last month. (I think the only exception to that is KCBS-FM whose numbers actually fell.)
 
Loverofradio said:
If you told me 15 years ago that a country station would be ahead of ALL hip-hop/R&B stations in Los Angeles, I would’ve told you that you’re crazy.
Click to expand...
On one hand, a lot of the modern hip-hop and R&B is more streaming based. Streaming makes more sense for this type of programming, since there is no need to worry about censorship.

On the other hand, I think those genres have fallen off quite a bit. 15 years ago many people could name some of the core artists that compose the genre. These days, it’s much more difficult to do that.
 
Loverofradio said:
If you told me 15 years ago that a country station would be ahead of ALL hip-hop/R&B stations in Los Angeles, I would’ve told you that you’re crazy.
Click to expand...
In the 80's and esp. the 90's, at the height of popularity for Urban/House/Rap music in urban areas, Country record sales in New York City topped nearly all record sales at the time, and they didn't even HAVE a Country station in the metro area. It's Americana and people like it. Whatcha gonna do.
 
Loverofradio said:
If you told me 15 years ago that a country station would be ahead of ALL hip-hop/R&B stations in Los Angeles, I would’ve told you that you’re crazy.
Click to expand...

Changing demographics:

Since the 1990s, the growing cost of living in the city has most impacted the African American population. African Americans are the fastest declining population in the city and many of the formerly predominately African American neighborhoods have become much more diverse.
Click to expand...

Once again, when you look at Nielsen, it doesn't include any unencoded streaming or satellite. So it's not so much about what you're seeing, but what you're NOT seeing.
 
hotpatrick2004 said:
Why do you find it unlistenable?
Click to expand...

I'm going to ask you to remember a lot of similar discussions we've had here, Patrick. I know you can connect those with what I am going to say.

It is a fact, proven by the ratings in many markets, that 80's-based Classic Hits draws a significant number of listeners younger than what is expected of the format. My own "liner reader" Gene Knight experienced it first hand at his last on-air gig at KXSN (Sunny 98.1) in San Diego; he noticed that contest winners sounded considerably younger than the Boomers that were "supposed to be" the core demographic. So he started asking them why they listened, and the answers were all along the same line of thinking:

"The 80's is when all the good music came out."

Without going into detail again, you will remember the discussions about how CHR started to fragment into sub-formats by genre ... mainstream, rock, rhythmic, etc. That has given every Classic Hits PD a colossal headache in terms of which genre of 90's music can be integrated into the mix without turning listeners away every other song. (Remember, Classic Hits is defined as a mass appeal "consensus hits" format.)

A listener whose CHR choice of stations played "Vogue" is, most likely, going to be turned off by "Policy of Truth", "Smells Like Teen Spirit" or "Gangsta's Paradise" ... and vice versa. But the 80's was the last decade where all the genres co-existed.

So those of us whose CHR listening pretty much came to an end with that fragmentation find the mix on KRTH unpalatable.
 
K.M. Richards said:
I'm going to ask you to remember a lot of similar discussions we've had here, Patrick. I know you can connect those with what I am going to say.

It is a fact, proven by the ratings in many markets, that 80's-based Classic Hits draws a significant number of listeners younger than what is expected of the format. My own "liner reader" Gene Knight experienced it first hand at his last on-air gig at KXSN (Sunny 98.1) in San Diego; he noticed that contest winners sounded considerably younger than the Boomers that were "supposed to be" the core demographic. So he started asking them why they listened, and the answers were all along the same line of thinking:

"The 80's is when all the good music came out."

Without going into detail again, you will remember the discussions about how CHR started to fragment into sub-formats by genre ... mainstream, rock, rhythmic, etc. That has given every Classic Hits PD a colossal headache in terms of which genre of 90's music can be integrated into the mix without turning listeners away every other song. (Remember, Classic Hits is defined as a mass appeal "consensus hits" format.)

A listener whose CHR choice of stations played "Vogue" is, most likely, going to be turned off by "Policy of Truth", "Smells Like Teen Spirit" or "Gangsta's Paradise" ... and vice versa. But the 80's was the last decade where all the genres co-existed.

So those of us whose CHR listening pretty much came to an end with that fragmentation find the mix on KRTH unpalatable.
Click to expand...
KM, this needs to be framed and pinned!
 
K.M. Richards said:
I'm going to ask you to remember a lot of similar discussions we've had here, Patrick. I know you can connect those with what I am going to say.

It is a fact, proven by the ratings in many markets, that 80's-based Classic Hits draws a significant number of listeners younger than what is expected of the format. My own "liner reader" Gene Knight experienced it first hand at his last on-air gig at KXSN (Sunny 98.1) in San Diego; he noticed that contest winners sounded considerably younger than the Boomers that were "supposed to be" the core demographic. So he started asking them why they listened, and the answers were all along the same line of thinking:

"The 80's is when all the good music came out."

Without going into detail again, you will remember the discussions about how CHR started to fragment into sub-formats by genre ... mainstream, rock, rhythmic, etc. That has given every Classic Hits PD a colossal headache in terms of which genre of 90's music can be integrated into the mix without turning listeners away every other song. (Remember, Classic Hits is defined as a mass appeal "consensus hits" format.)

A listener whose CHR choice of stations played "Vogue" is, most likely, going to be turned off by "Policy of Truth", "Smells Like Teen Spirit" or "Gangsta's Paradise" ... and vice versa. But the 80's was the last decade where all the genres co-existed.

So those of us whose CHR listening pretty much came to an end with that fragmentation find the mix on KRTH unpalatable.
Click to expand...

And here's your note that your mileage may vary.

K.M. and I are only a few weeks apart in age, and I'm the elder.

My CHR music listening slacked off over the 90s and pretty much ended by 2000, but by the early/mid 80s, I found the Urban-leaning sound more appealing than mainstream hit music (thank Gerry Cagle at KFRC for that), and I always loved KROQ, so to me KRTH sounds like a station playing non-current hit music in Los Angeles for adults should sound.
 


Back
Top Bottom