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July numbers are...NOW HERE!!!!

M

Mediafrog+

July numbers: Houston/Galveston

K-Love moves into the mid-ones.

La Ley appears to have plateaued.

Nice bump for KRBE.

Eagle hits the sixes again.

The Beat still ahead of The Box.

MediaCo stations being damaged by La Ley?

The Bull now far behind 93Q.
 
KLTN and KAMA up a little, good news. KOVE drop a little but still above others.
Wondering how KAMA’s back to normal signal will perform by the next book.

I know this is only radio forum but KXLN TV News had fantastic numbers all around.
 
There was a time when KLTN was one of the highest in ratings. What can be done to bring back those days? What needs to change?
 
I did the morning show for KAMA in Houston and also did mid days at KOVE so having had worked in the building I would say the difference maker for KLTN would be a successful Local Morning show .
 
dm2024 said:
Nope I don’t see that happening , You would think Houston would have more Spanish local Morning shows .
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Spanish formats are like Black formats - much more reliant on syndication. It is very common to see stations pick up BMF, Terrible, or Don Cheto for mornings, much like it's kind of uncommon to see a Black station that doesn't run Steve Harvey, the Breakfast Club, Ricky Smiley, or Dede. Even Raúl Brindis who is the closest thing to "local", ended up regionally syndicated mainly in Texas.
 
IngenieroPerron said:
KLTN ratings were in the 8’s. To get there now, kill the internet. 😂
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A lot of it also has to do with losing their regional identity. The decade of the 2000s was when "Estereo Latino" truly dominated by playing to their audiences. A simple music selection that was popular with people of Northern Mexican origin had them at the top for so many years (a formula that KQQK has used to much success, at least relatively to their signal limitations).

Then corporate came in with their "research" and flooded the playlist with mainstream music and other regional currents popular elsewhere. They also dropped the "Estereo Latino" name, which was a household staple known by every Houston Hispanic, to simply "102.9",. They got rid of local talent and replaced them with over the top shows that many of their legacy listeners couldn't really relate to. All in the name of corporate uniformity. That's not to say these shows are a complete failure, but the station had much more potential at one point without these West Coast shows.

Corporate meddling can be a blessing if done right. But in this case, it was all generic cost cutting measures meant to please shareholders. Could KLTN return to it's former glory today? Doubtful. KROI seems to have the upper hand for now with Raul Brindis and a better signal. And I'm not too sure TelevisaUnivision really cares about their radio division other than to use it promote their other products/platforms
 
BamaTX said:
I'm not too sure TelevisaUnivision really cares about their radio division other than to use it promote their other products/platforms
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Whatever happened to all the chatter a few years ago about TU unloading its radio division? Seems that talk faded away…or could something finally happen in the near future with loosening of ownership caps and consolidation?
 
All these musical talk shows are also killing KLTN.

Started going downhill when they change me KLTN and brought El Show De El Piolin in the afternoons and el pistolero.
 
BamaTX said:
A lot of it also has to do with losing their regional identity. The decade of the 2000s was when "Estereo Latino" truly dominated by playing to their audiences. A simple music selection that was popular with people of Northern Mexican origin had them at the top for so many years (a formula that KQQK has used to much success, at least relatively to their signal limitations).
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And that was the decade when HBC / Univision's "SIP" research division ("Servicio de Información Programativa") did constant ongoing AMTs, callout and perceptuals. It was totally researched for the local market.
BamaTX said:
Then corporate came in with their "research" and flooded the playlist with mainstream music and other regional currents popular elsewhere.
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That was cost-cutting under the "new" management of the radio division, where people with no understanding of the local markets decided that you should just test the format once for all markets. I was there, as consultant, and tried to convince them that the "grupera" format was based on where most people's heritage areas in Mexico were.
BamaTX said:
They also dropped the "Estereo Latino" name, which was a household staple known by every Houston Hispanic, to simply "102.9",. They got rid of local talent and replaced them with over the top shows that many of their legacy listeners couldn't really relate to. All in the name of corporate uniformity. That's not to say these shows are a complete failure, but the station had much more potential at one point without these West Coast shows.
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Most was for cost cutting. After the 2008 recession and PPM double whammy, revenues were much lower and trying to consolidate programming seemed to be the solution.
BamaTX said:
Corporate meddling can be a blessing if done right. But in this case, it was all generic cost cutting measures meant to please shareholders.
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In the post-recession period, Univision was privately held. It did not have active shareholder groups demanding changes... just investors, the biggest being Televisa.
BamaTX said:
Could KLTN return to it's former glory today? Doubtful. KROI seems to have the upper hand for now with Raul Brindis and a better signal. And I'm not too sure TelevisaUnivision really cares about their radio division other than to use it promote their other products/platforms
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Bryndis appeals mostly to those over 45. It looks like the issue here is fragmentation. Also interesting is the loss of about half the contemporary format shares between the two participants in the non-Regional format arena.
 
davideduardo said:
That was cost-cutting under the "new" management of the radio division, where people with no understanding of the local markets decided that you should just test the format once for all markets. I was there, as consultant, and tried to convince them that the "grupera" format was based on where most people's heritage areas in Mexico were.
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Of course, Regional Mexican has gotten less regional since then. Genres are getting wider appeal and immigrants are diversifying their destinations.
 
A lot of changes but looking back, would any of it really matter, technology and events that forever change listeners what they really want to listen to. Every broadcast company change their programming, many morning shows come and gone while RB was on KLTN. Did KLTN changed more than others, not sure but just think how many others change due to KLTN.
 
Identnut said:
Of course, Regional Mexican has gotten less regional since then. Genres are getting wider appeal and immigrants are diversifying their destinations.
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The different regional "grupero" genres are still there. But you're right that Regional Mexican stations are less regionally focused than ever before. If they can make it all interchangeable then it is less work for everyone, which means it cost less. Stations such as KQQK, KSAH in San Antonio, KBDR in Laredo, and XHRR-FM in McAllen are probably the last few stations in Texas that still do a regionally focused "Regional Mexican" format based on their market demographics.

A similar phenomenon has been ongoing with country music for the longest of time. The difference is that Country music does adapt to whatever is popular at the moment and everyone gets onboard. The entire genre is trying to sound a lot like Jelly Roll and Shaboozey at the moment. The same can't be said for "Grupero". Los Tigres Del Norte would never try to sound like Peso Pluma.
IngenieroPerron said:
A lot of changes but looking back, would any of it really matter, technology and events that forever change listeners what they really want to listen to.
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Would it matter in the grand scheme of things? Probably not. But these kinds of changes are accelerating the eventual demise of radio.
 
What's happened to The Boxx? Once a perennial market leader, now an also-ran behind KQBT. Has the loss of the Madd Hatta really done that much damage to the station? Is Urban One focusing too much effort into 93Q and not enough on 97.9?
 
It'll be interesting to see how much further KILT slides down before Audacy does something about it.

They were doing a decent job with music for a while, but now seems like they're back to a very tight rotation. Combine that with a pretty mediocre morning drive and two dayparts tracked in from out of town... there's no wonder KKBQ is spanking them. KKBQ also seems to have gotten better with music programming, incorporating some of the Texas "red dirt" content that KILT seemingly abandoned under its new PD.

rosecitymedia said:
What's happened to The Boxx? Once a perennial market leader, now an also-ran behind KQBT. Has the loss of the Madd Hatta really done that much damage to the station? Is Urban One focusing too much effort into 93Q and not enough on 97.9?
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It is surprising, considering the other three Urban One stations round out the top 5...
 
rosecitymedia said:
What's happened to The Boxx? Once a perennial market leader, now an also-ran behind KQBT. Has the loss of the Madd Hatta really done that much damage to the station? Is Urban One focusing too much effort into 93Q and not enough on 97.9?
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Hip hop stations have suffered because much of the music can't be played, and listeners have found services online that do play those songs.
 


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