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July 2025 Bay Area Radio PPM Ratings

HenryOchs

HenryOchs

Better late than never, but here are the July 2025 San Francisco Radio PPM Ratings:

radioinsight.com

San Francisco

Nielsen Audio PPM Monthly Ratings San Francisco (Market #6) Population: 6,600,600 Black: 430,500 – Hispanic: 1,605,200 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...
radioinsight.com radioinsight.com

And the July 2025 San Jose Radio PPM Ratings:

radioinsight.com

San Jose

Nielsen Audio PPM Monthly Ratings San Jose (Market #39) Population: 1,648,900 Black: 47,200 – Hispanic: 403,500 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data are...
radioinsight.com radioinsight.com

Any thoughts or observations?
 
I wonder how KSFO still maintains anything above a 1 share when the station (both as KSFO and former KGO) no longer produces any local weekday shows and don’t even run any local news reports?
 
KDFC stays steady ranked in 4th place, and ranked 2nd among all the music FM's. Very impressive! I think there's a lot of older listeners looking for a soft, relaxing, place on the radio dial, and there's no one else offering that.

iHeart's 2 AM's continue to be ratings no shows. Which begs the question....Are they just going to continue programming them as is, with no changes and zero ratings?
 
El Zilcho said:
I wonder how KSFO still maintains anything above a 1 share when the station (both as KSFO and former KGO) no longer produces any local weekday shows and don’t even run any local news reports?
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In the South Bay (San Jose), KSFO is doing very well, ranked 8th, 3.3 share 6+. Going out on a limb with this...but is the South Bay a Republican stronghold, with a lot of MAGA supporters congregated there?
 
KilowattKat said:
In the South Bay (San Jose), KSFO is doing very well, ranked 8th, 3.3 share 6+. Going out on a limb with this...but is the South Bay a Republican stronghold, with a lot of MAGA supporters congregated there?
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More than SF proper or Berkeley, but the Bay Area is one of the strongest democrat/liberal/progressive strongholds in the country. There really isn't any "MAGA" areas. There is no real "Orange County" or "Staten Island" of the Bay Area.

Even most of the self-identifying "non-woke" folks in the area are not social conservatives or populist but more of a libertarian mindset. This is true for the whole area even out in Dublin or Pleasanton.
 
KilowattKat said:
In the South Bay (San Jose), KSFO is doing very well, ranked 8th, 3.3 share 6+. Going out on a limb with this...but is the South Bay a Republican stronghold, with a lot of MAGA supporters congregated there?
Click to expand...
My shoot-from-the-hip guess is bad traffic, keeping listeners in their cars for extended periods of time with not much to do, and not wanting to be reminded of the bad traffic every ten minutes on the 8’s.

Politically, the Bay Area is not MAGA. Most of it is also not as “blue” as it’s been made out to be (Berkeley and Oakland are, as I know from experience). San Francisco municipal elections, in particular, have had more centrist results in recent years in a reaction to some of the more extreme antics of advocacy groups and similar ideologues. I think you’d have to go to Fresno or maybe north of Red Bluff to find MAGA believers, and even then it wouldn’t be as intense as it is in some other parts of the country.
 
Mark Roberts said:
My shoot-from-the-hip guess is bad traffic, keeping listeners in their cars for extended periods of time with not much to do, and not wanting to be reminded of the bad traffic every ten minutes on the 8’s.

Politically, the Bay Area is not MAGA. Most of it is also not as “blue” as it’s been made out to be (Berkeley and Oakland are, as I know from experience). San Francisco municipal elections, in particular, have had more centrist results in recent years in a reaction to some of the more extreme antics of advocacy groups and similar ideologues. I think you’d have to go to Fresno or maybe north of Red Bluff to find MAGA believers, and even then it wouldn’t be as intense as it is in some other parts of the country.
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I live in Campbell, where there are micro-pockets (if that’s a term) of MAGA Republicans in Santa Clara County like south county (Morgan Hill, Gilroy) and even suburban, predominantly white parts like where I live in Campbell and nearby Los Gatos. I suspect neighboring counties also have pockets like that going to draw enough of an audience for a station like KSFO.
 
The area between Los Gatos and Almaden historically was very working class and although that's changing, there's likely some small pockets of MAGA support in the area. Recall during the recent election seeing a noisy caravan of MAGA supporters on Blossom Hill Road. All that said, the MAGA support when compared with the overall neighborhood population is tiny.
 
Up here in Lake County, there's a noticeable amount of MAGA support, much more pronounced than in the core of the Bay Area, but not quite the majority.

Being as I'm not MAGA, it makes things a bit uncomfortable. I'd hate to find out what a true MAGA stronghold would be like!

That said, I think 810 has a somewhat better daytime signal up here than 560, so I'm sure there's an audience.

c
 
There are probably some conservative listeners in the Santa Cruz and Monterey areas, since KSCO I think has had conservative programming for a long time.
 
TomásEstefan said:
KGO: An historic radio tragedy: Quite literally from "First to Worst".
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So sad...one of the three or four (640, 680, 810, 1070) gigantic signals in California that cover the entire West Coast, is absolutely worthless.

(Sorry, 740 doesn't really qualify, although very strong to the south -almost local in SoCal- the signal toward the North is very weak.)
 
What I would like to see is how the audience for the conservative talkers do by demographics. How much of that is the typical 55+ males?
 
radiofan2023 said:
There are probably some conservative listeners in the Santa Cruz and Monterey areas, since KSCO I think has had conservative programming for a long time.
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Almost all commercial talk radio is geared towards conservatives and tend to be on the older end. Liberals tend to like discussion and nuance and thus lean towards NPR from what I have been told and personally observation. When I was the PD for an Air America station, feedback was "I kind of like it, but is sounds like Rush Limbaugh on the left. I prefer discussion"

As far as the market goes, both Santa Cruz and Monterey counties vote blue. There are conservatives everywhere, even in San Francisco. The key is the number of conservatives, especially those to listen to "mostly AM" talk radio.
 
I remember when KGO was more or less center right to moderate left (before Cumulus, basically), and I enjoyed it immensely.

I understand that even then the ratings were getting pretty low, but I didn't care. As far as I was concerned, it got a rating of 100+ in my book, for what little that's worth.

c
 
Michael Rivers Kramer said:
Almost all commercial talk radio is geared towards conservatives and tend to be on the older end. Liberals tend to like discussion and nuance and thus lean towards NPR from what I have been told and personally observation. When I was the PD for an Air America station, feedback was "I kind of like it, but is sounds like Rush Limbaugh on the left. I prefer discussion"

As far as the market goes, both Santa Cruz and Monterey counties vote blue. There are conservatives everywhere, even in San Francisco. The key is the number of conservatives, especially those to listen to "mostly AM" talk radio.
Click to expand...

There was, at least one time, a libertarian streak present in the South Bay, for example, in advocacy of policies that don't constraint technology and instead let it develop as it will. That line of thought seems to have merged with MAGA, but not entirely, thus I suppose it would be possible for libertarian-oriented programming to find an audience there...if such programming exists. Libertarians, for example, would be likely to view tariffs unfavorably even as they would view government workforce reductions and deregulation favorably. But I don't know if there's much programming from talk hosts that would take that kind of view. It seems to be MAGA or else.

As you point out, FM distribution is likely a nonstarter anyway. There's more money to be made doing something else.
 
cc333 said:
I remember when KGO was more or less center right to moderate left (before Cumulus, basically), and I enjoyed it immensely.

I understand that even then the ratings were getting pretty low, but I didn't care. As far as I was concerned, it got a rating of 100+ in my book, for what little that's worth.

c
Click to expand...
I talked about this on an old thread a long time ago but I'll try to summarize. In KGO's heyday in the 80s/90s they were identical to an all news station 5 am to 9 am, and from 4 pm to 7 pm. Mornings after the news was a moderately liberal personality. At noon for about an hour there was a medical advice program. Then from 1 pm until 4pm there was a moderately conservative personality. The news of course from 4 to 7, and then another conservative personality fro 7 pm until 10pm. Then a more liberal personality from 10 pm until 1 am. Then a relatively "radical" personality from 1 to 5 am.

The station was perfectly balanced and intelligent , which is why many think that the old KGO was one of the nation's finest for its format.
 


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