How long has this been a thing? I may be out of the loop but only noticed this week while scanning the dial for music that KROQ is airing an evening replay of the morning show. Their website describes this as the “podcast” version from 10pm ‘til midnight, which looks like a 2 hour block instead of the full four hours in the morning. I don’t listen so I don’t know if there’s music in the morning, but this evening replay sounds like just the breaks from what I’ve heard.
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Klein Ally Show PM replay
- Thread starter Jstnpspck
- Start date
When a music station, particularly an "alternative" music station, has so little good product to air during prime listening hours for their core demo, that they have to fill it with 12 hour old morning show banter, well, what you are witnessing is the beginning of the end.
The beginning of the end of what??
What we find is the "core demo" for this format typically doesn't listen to morning drive radio. Prime time for them is afternoon. So most of the "core demo" never heard Klein/Ally. The trend for real-time linear radio, not just on AM-FM, but Sirius and also network TV, is heading down quickly.
A lot of stations have been running unhosted music or national syndication during this time. What does this say about the "beginning of the end?"
I'd suggest "the beginning of the end" of what you remember as radio happened about 20 years ago. We're way beyond that.
I knew someone would point that out. I am sure statistically that is correct, especially in this day and age where young people get more music from their phone than that thing on the car dashboard.
But (and I hate to date myself here), we are talking about "World Famous" KROQ, which had a hand in literally creating the genre in the late 70s and 80s, and after 10:00 pm is when they would open up the playlist and be more adventurous (Rodney on the Roq, anyone?) and an entire generation like me looked forward to the new sounds and bands that we would be exposed to for the first time during those hours. It was the new source of ongoing evolution for the station.
The remaining evolution for today's KROQ is not very pretty, assuming it is a thing at all.
That was 40-50 years ago. That would be like people in the 70s and 80s who complained that radio was not like the golden age of the 1930s, when you could hear live radio drama and comedy by greatest artists in the land. All of that was replaced by recorded DJ shows. You can imagine the disappointment your grandparents felt, believing that radio as a creative place was dead. There actually were organizations that held conventions back then like Comic-Con today. People associated with the golden age of radio, like Himan Brown and others would speak and talk about how great radio once was. I'm not making this up.
Then there's the music. Consider how great the music was when KROQ was in its prime. People actually wanted to hear different artists, because the music was actually growing. It's not growing now. There really is no equivalent to Rodney Bingenheimer. Who in any media has his level of street cred with the musicians and the audience? I can't think of a single person in any genre.
And I loved that era, too, Flip---but it's gone. There's no sense in programming as though it's still there.
Then you need to consider what Klein & Ally talk about. Take a look at their Instagram page.
www.instagram.com
This is not Rodney On the ROQ.
KLEIN/ALLY SHOW (@kleinallyshow) • Instagram photos and videos
49K Followers, 967 Following, 1,515 Posts - See Instagram photos and videos from KLEIN/ALLY SHOW (@kleinallyshow)
www.instagram.com
This is not Rodney On the ROQ.
My point is the genre is killing itself with little compelling product for radio to play.
The programmers are killing the station by putting more inane talk on a music station. I don't know who Klien Ally is, but whoever they are, they aren't Kevin and Bean and almost assuredly aren't compelling enough for after hours replay of their podcast on the radio, or whatever they are calling it.
It was killing itself in the final days of Kevin & Bean. That's why they became expendable.
The more inane, the better. That's what attracts audiences today. This is the demo that was raised on Jerry Springer. So that's normal for them.
The whole idea of radio built around music and hosts who talk about that music is obsolete. Completely.
Talk about overthinking. KROQ is simply trying to build awareness to its morning show to better compete against KYSR and KLOS.
For the summer they extended Klein & Ally to run until 11am to build up the show. Now adding the late night replay gives exposure to an audience who isn't normally listening to morning radio to convert them to listeners either on-air or on-demand.
They're focusing KROQ as a 35+ personality oriented gold leaning Alternative station. Bringing back Kevin Ryder for afternoons fits that strategy, as does what looks like a midday change they just made.
One of Mike Kaplan's big mistakes with KROQ was thinking there was some mix of music that might bring back the audience. He completely misunderstood the station and the format. It's not about the music in rock radio. It's about talk. The audience can get the music anywhere. They can't get these people talking about these subjects. These are their friends. We see that at WMMS, KISW, WMMR, and even KYSR & KLOS. The station and the music is a brand, but the attraction is the talk. They've gone all in on Klein & Ally.
You take a look at their Instagram page and they have thousands of interactions with their posts. That adds up to money. Interaction in social media translates to revenue. They create funny bits, post the videos to Instagram, and people watch them and interact 24/7. One post can make thousands of dollars. It's a very different business model. But that's why stations hire local talent. Not to introduce people to music. Radio doesn't make money from music. That's not their business. It's about creating original content that attracts people who interact and drive social media.
You take a look at their Instagram page and they have thousands of interactions with their posts. That adds up to money. Interaction in social media translates to revenue. They create funny bits, post the videos to Instagram, and people watch them and interact 24/7. One post can make thousands of dollars. It's a very different business model. But that's why stations hire local talent. Not to introduce people to music. Radio doesn't make money from music. That's not their business. It's about creating original content that attracts people who interact and drive social media.
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I want music at night not talk. Yes you say love line was talk...yes it was but that's different. That was a syndicated unique talk show. I don't want to hear rehashed talk show from the morning. Plus extending them till 11 am isn't very smart either. I like kroq but what there doing with there very mediocre morning show is not very smart.
I like the woody show on alt 98.7 much better but I would say the same thing if Alt 98.7 was doing the same thing with the woody show. And if you notice there numbers have dropped from last month. Not by a lot...but they have dropped...just sayin
I like the woody show on alt 98.7 much better but I would say the same thing if Alt 98.7 was doing the same thing with the woody show. And if you notice there numbers have dropped from last month. Not by a lot...but they have dropped...just sayin
Loveline had music when bands were on & it was caller driven.
So far no one's mentioned that this isn't that new, KROQ replayed Kevin & Bean segments from 5-6 PM starting in 2008 for at least a few years.
I just did and one of their posts talks about "Fellatio salad". There goes lunch!Then you need to consider what Klein & Ally talk about. Take a look at their Instagram page.
KLEIN/ALLY SHOW (@kleinallyshow) • Instagram photos and videos
49K Followers, 967 Following, 1,515 Posts - See Instagram photos and videos from KLEIN/ALLY SHOW (@kleinallyshow)
This is not Rodney On the ROQ.
Ha I saw that and felt the exact same way
Huh? Literally Kevin and Bean were replayed in the afternoon in the height of their syndication era 15 years ago. I guess people forgot there was a show called “Loveline” that was on from 10-midnight?
I’m so sorry I didn’t see you posted the exact same thing 😅
Mike was in a tough situation. very few core artists in 2020-21 were touring or releasing new music. He had no choice but to play and promote artists no one heard of and still doesn’t get played anywhere to this day