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What's up in Windsor?

Well that would be a welcome return to the market. Detroit radio sounded positively dead and buried when I visited earlier this summer. I tuned into the Audacy Alternative station long enough to hear I'm Only Happy When it Rains skip and stutter through the entire song. It was obvious no one was even there monitoring the station or they would have dumped out of it before the voice track kicked in like nothing happened.

I expect 89X would likely return as Classic Alternative since everything on FM these days is all about nostalgia formats targeting the only age groups left still using radio.

The question is would Bell actually reopen the Detroit sales office? They closed it for some time before finally blowing up the whole cluster, turning the 3 music stations into groan-worthy national format feeds programmed from the Toronto office.
 
It makes sense if Bell is selling off the Windsor cluster. They already dumped CKWW and that station is being locally programmed again.

Because Bell isn't really into radio anymore, let alone with any sense of localism, I can't see any scenario where 89X comes back, or it comes back and is not a format-in-a-can.
 
Nathan Obral said:
It makes sense if Bell is selling off the Windsor cluster. They already dumped CKWW and that station is being locally programmed again.

Because Bell isn't really into radio anymore, let alone with any sense of localism, I can't see any scenario where 89X comes back, or it comes back and is not a format-in-a-can.
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I’ve personally heard no word of Bell completely exiting Windsor. When they did their most recent large-scale sell-off, they sold off radio stations that didn’t have a CTV/CTV 2 station attached. They still have CTV 2 there, and radio is used mostly as a promotional vehicle. Unless they’re deeply committed to even getting out of markets outside the core markets up to about Halifax, I can’t see them leaving - not yet, anyway.
 
ksradiogeek said:
I’ve personally heard no word of Bell completely exiting Windsor. When they did their most recent large-scale sell-off, they sold off radio stations that didn’t have a CTV/CTV 2 station attached. They still have CTV 2 there, and radio is used mostly as a promotional vehicle. Unless they’re deeply committed to even getting out of markets outside the core markets up to about Halifax, I can’t see them leaving - not yet, anyway.
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It may also depend on the return on the investment.
If Country was actually doing more harm than good, then yes, indeed change the format.
Making an exit has to look profitable for the next buyer as best as it can.
I believe Bell will leave Windsor, but perhaps not on full exit.
Perhaps selling the radio stations, but keeping CTV Windsor under a partnership of some sort with someone, where only select (or necessary, ie sports/news) CTV content will air. (Hey? I could be wrong!)
 
In middle school in the very late 1990s and very early 2000s, I remember listening to 89X more than any other radio station at the time... 89X was and still is the bread to Windsor and Detroit radio's peanut butter and jelly or the cheese to the hamburger or the gasoline to the automobile...
 


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