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Seattle Comes To Phoenix

T

TheBigA

Seattle-based morning show Brooke & Jeffrey is coming to Phoenix starting next week:

ramp247.com

Brooke & Jeffrey Touch Down In Phoenix

• Zelus Media Group Hot AC KMVA (Hot 97.5/103.9)/Phoenix announced the addition of the Premiere Networks-syndicated Brooke & Jeffrey to morning drive, effective Sept. 1. They will replace Maddie Reis, who exited last week. "Brooke & Jeffrey are true superstars in pop radio," said Michael...
ramp247.com
 
TheBigA said:
Seattle-based morning show Brooke & Jeffrey is coming to Phoenix starting next week:

ramp247.com

Brooke & Jeffrey Touch Down In Phoenix

• Zelus Media Group Hot AC KMVA (Hot 97.5/103.9)/Phoenix announced the addition of the Premiere Networks-syndicated Brooke & Jeffrey to morning drive, effective Sept. 1. They will replace Maddie Reis, who exited last week. "Brooke & Jeffrey are true superstars in pop radio," said Michael...
ramp247.com
Click to expand...

...as the nationalization of morning shows moves forward. We'll see how the duo do in the end-of-year ratings. However, given that neither station covers the Phoenix market in full, I'd be surprised if the new morming entrant topples, say, KESZ's morning show, from its Phoenix ratings perch.
 
ted chittenden said:
...as the nationalization of morning shows moves forward. We'll see how the duo do in the end-of-year ratings. However, given that neither station covers the Phoenix market in full, I'd be surprised if the new morming entrant topples, say, KESZ's morning show, from its Phoenix ratings perch.
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Syndicated morning shows on music radio stations haven't worked in Phoenix since Howard Stern.
 
EricStein said:
Syndicated morning shows on music radio stations haven't worked in Phoenix since Howard Stern.
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True. When KZZP relaunched back in the mid 90's, they brought back Jonathan Brandmeir who had a very popular local morning on the original KZZP. Brandmeir, who had since moved to Chicago to do a morning show, was brought back to Phoenix via syndication. It was a huge dismal failure, and didn't last long.

So, even a once top rated local morning show, now aired from Chicago couldn't succeed.
 
TheBigA said:
KMVA was ranked #18 with a local morning show. They can't do much worse.
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But a syndicated "canned" show can't do any better either. Might as well just play music without any filler content to differentiate yourself.
 
EricStein said:
Yes. But for different demos (KMVA is 18-54 females, KOAI is 60+).
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If they don't like Brooke & Jeffrey, they can just drop the show and won't have to pay severance. Low risk.

Not everyone plays the Nielsen game. Some people are content with keeping costs under control.
 
Both Brooke & Jeffrey and its competitor The Jubal Show are syndicated out of Seattle. Both are practitioners of the "content block" type of morning show, which has mostly prerecorded bits with actors/comics, "live" bits where the crew reacts to an astounding story in recent news - McDonald's has a new burger! Researchers say 90 percent of men are cheaters! - and everything is formatted so that the songs and commercial blocks surround whatever the morning zoo is up to. It's very generic and syndicable, and both shows are conscious of leaving out Seattle references.
 
AuxRSS said:
Both are practitioners of the "content block" type of morning show, which has mostly prerecorded bits with actors/comics, "live" bits where the crew reacts to an astounding story in recent news
Click to expand...

The same could be said about Beth & Friends. They don't just talk about Phoenix. They talk about general subjects, because that's what we all talk about. Morning shows subscribe to national prep services that also provide the audio clips they use. Very common thing that has been done for 30 years.
 
TheBigA said:
The same could be said about Beth & Friends. They don't just talk about Phoenix. They talk about general subjects, because that's what we all talk about. Morning shows subscribe to national prep services that also provide the audio clips they use. Very common thing that has been done for 30 years.
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I think there's a difference in degree to what the new syndicated shows do, compared to Beth & Bill, Beth & Friends and the 90s morning shows which subscribed to prep services. The newer shows emphasize user-generated sketches and bits over news, and the "wild" news comes directly from the crew's social media feeds, Facebook and the like. All the host needs to do is read the headline and the first paragraph of the post, and the crew goes to town for 10 minutes till a commercial break. The "news" has little relation to what even an all-news station would call news, and it's a small segment compared to the bits and commercials.
 
AuxRSS said:
Both Brooke & Jeffrey and its competitor The Jubal Show are syndicated out of Seattle. Both are practitioners of the "content block" type of morning show, which has mostly prerecorded bits with actors/comics, "live" bits where the crew reacts to an astounding story in recent news - McDonald's has a new burger! Researchers say 90 percent of men are cheaters! - and everything is formatted so that the songs and commercial blocks surround whatever the morning zoo is up to. It's very generic and syndicable, and both shows are conscious of leaving out Seattle references.
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Meh! I've never listened to them, and after reading how generic, formulaic, tired, and standard this show is ...I never will! This is the type of morning show I never listen to.

In the morning, I want to hear music, not someone chatting on and on about the new McDonald's burger.

And I know there will be a comeback reply of "but that's what their target audience wants to hear in the morning". Well, good for them, enjoy!
.
 
How successful this morning show will become will likely depend upon how many people are willing to either live with the static or change to the other frequency when the frequency closest to them fades. Of the two signals, KZON-FM actually does a better job of covering the Phoenix area, though its signal in the western part of the city is hemmed by KLNZ-FM at 103.5 mHz whose transmitter is west/northwest of Phoenix in the White Tank Mountains.

KMVA-FM serves the northwest part of the Phoenix area relatively well. However, because of both a 97.3 outlet licensed in the Miami/Globe area and another 97.5 station licensed to Oro Valley (just north of Tucson), it has little signal in the central part of Phoenix and even less in the southern and eastern suburbs.
 
ted chittenden said:
How successful this morning show will become will likely depend upon how many people are willing to either live with the static or change to the other frequency when the frequency closest to them fades.
Click to expand...

I think that's why they chose to cut the expense of the local morning show and go with syndication.
 
KilowattKat said:
True. When KZZP relaunched back in the mid 90's, they brought back Jonathan Brandmeir who had a very popular local morning on the original KZZP. Brandmeir, who had since moved to Chicago to do a morning show, was brought back to Phoenix via syndication. It was a huge dismal failure, and didn't last long.

So, even a once top rated local morning show, now aired from Chicago couldn't succeed.
Click to expand...
As someone who worked there, my take:

Johnny B was doing a male-oriented show on a station targeting women, being piped into a market where most of the people in the demo didn't live in Phoenix when he was at KZZP in the 1980s... or they hadn't been born yet.

I love Paul Talbot, but somebody should have talked him out of it.
 


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