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Classic Rock in Atlanta

A

acheron1982

Curious on thoughts. I know Rock 100.5/Cumulus attempted this most recently and of course, we have The River but Audacy has a pretty good classic rock product in stations like The Eagle in Houston. Seems like a wider library and deeper vs what you hear on The River. Rock 100.5 was a cookie cutter classic rock station, in my option. IHeart Classic Rock stations fail miserably in the department of variety. I’m not privileged to Star’s revenue but ratings look decent. Does auducy use any HD stations for format tests?

My heart is with alternative music but I do really enjoy classic rock and find The River very stale and it’s always had the turn and burn mentality since it launched almost 20 years ago.
 
acheron1982 said:
Does auducy use any HD stations for format tests?
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The number of people listening to HD radio (w/o translator attached) is so small, it's not very useful as a testing ground.

But one example is KROQ's HD-2 in LA, which is Rock of the 80s.

0.20.10.10.10.10.1KROQ-FM HD2Roq of the 80s80s HitsAudacy36,400

As you can see, the numbers are not too good. Hard to draw any conclusions from a .1. So I wouldn't call it a "format test," but it's using HD radio to provide an alternate format from the main channel.
 
acheron1982 said:
My heart is with alternative music but I do really enjoy classic rock and find The River very stale and it’s always had the turn and burn mentality since it launched almost 20 years ago.
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I understand your frustration with The River as a listener. But what is the incentive to the station to change? Look at the ratings (although skewing toward older demos). And as a buyer, I can tell you The River is expensive. Afternoon drive has been sold out for many years.
 
RoddyFreeman said:
I understand your frustration with The River as a listener. But what is the incentive to the station to change? Look at the ratings (although skewing toward older demos). And as a buyer, I can tell you The River is expensive. Afternoon drive has been sold out for many years.
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I don’t disagree with you at all. Majority of listeners are not critics of terrestrial radio as I am and probably don’t pick up on the staleness. If it ain’t broke - don’t fix it! However, an argument could be made to go after some of that share The River gets with classic rock alternative that may force the River to be even better. I could be wrong though.
 
acheron1982 said:
I’m talking about when it was classic rock.
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It really sucked ratings wise. The River took out 96 Rock a full power in town antenna, heritage AOR station that morphed into a classic rock but had large play list. After their morning show imploded they were doomed. Cumulus tried with Rock 100.5. They had a too large play list and failed. In commercial radio, when majority of folks turn on the radio, they expect to hear something they recognize.
 
secondchoice said:
It really sucked ratings wise. The River took out 96 Rock a full power in town antenna, heritage AOR station that morphed into a classic rock but had large play list. After their morning show imploded they were doomed. Cumulus tried with Rock 100.5. They had a too large play list and failed. In commercial radio, when majority of folks turn on the radio, they expect to hear something they recognize.
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Rock100.5 couldn't decide what AOR/classic rock lane they wanted--classic rock, active rock, classic+90s alternative...
 
ThePowerCow said:
IMO Z-93 was pretty good as a classic rocker. I still don't understand the switch to Dave-FM, but I enjoyed that too.
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I thought Z93 was a great classic rock station. When it flipped to classic rock in January 1989, yet kept the Z93 branding, it was fun hearing some of the very same music I listened to on the original CHR Z93 in the 1970s.
 
MrRadio said:
I thought Z93 was a great classic rock station. When it flipped to classic rock in January 1989, yet kept the Z93 branding, it was fun hearing some of the very same music I listened to on the original CHR Z93 in the 1970s.
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Z93 as classic rock was great; the problem as I understand it was their abundance of deep cuts. It was a music lover's dream, but not friendly for ratings.
 
MrRadio said:
I thought Z93 was a great classic rock station. When it flipped to classic rock in January 1989, yet kept the Z93 branding, it was fun hearing some of the very same music I listened to on the original CHR Z93 in the 1970s.
Click to expand...
Z93 as classic rock was great; the problem as I understand it was their abundance of deep cuts. It was a music lover's dream, but not friendly for ratings.
 
Another small issue was the Z93 brand itself. In the analog tuner days you could move the "dail" to 93 and "wiggle" and the it was. If you have a digital tuner and start at 93.1 all the way to 93.9 there is no Z93.* Management got smart when they went sports and used 92.9 The Game for branding.

* When Atlanta had basically only 8 or 9 commercial FM signals that stopped scan in most of the market you could find it easily when driving, now there are a lot of other signals to stop a scan if anyone does that anymore.
 


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