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No New Howard Stern Show on Sept. 2

G

Gregg.

Stern was supposed to return on Tuesday morning. He was going to address the controversy about his show's contract renewal that the tabloid press has been having fun with all through August.

He even released a mock video showing a guillotine falling and someone carrying a box of belongings down an office hallway as if leaving a job. The video ends with the message that "All will be revealed on Tuesday, September 2nd. Howard Stern will speak."

But at 7 a.m., his usual sign-on time, it was just a series of commercials and back to his "Best of" programs. Then a new show started at 8 a.m. but again, it is a rerun. Hmmm, I wonder what's up?
 
Now on the show, there's a promo that Stern will speak on Monday. It teases about the controversy, the stories of Stern being fired or costing too much. But it doesn't say why his live show, that was supposed to begin on Sept. 2, is being postponed until Sept. 8.
 
luperm said:
"Source" is likely either perpetually bitter "Stuttering" John Melendez, or one of the Opie/Anthony podcaster.
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That's probably true. If a publication wants to shape a story, they can lead a disgruntled former employee to say something negative.

Even though Stern has no "ratings" he does have to keep his fans subscribed to Sirius XM. That is the ultimate decider of this question. When their subscriptions end, are those who like Howard re-upping for the service? Nobody asks you that when you call the 800 number. But I assume Sirius has a way to track this. And we know if you say you want to quit, they immediately give you a generous deal to keep you around.
 
Gregg. said:
How would anyone know his numbers? He's on a subscription service. It doesn't get rated. The signal is not encoded for People Meters. This is just clickbait.
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Of course, Sirius/XM does its own survey or "rating" of its channels and offerings. They do a random probability sample of subscribers and run them through a questionnaire of favorite channels (top of mind recall) and specific questions about certain channels.

I have been surveyed three times in over 20 years as a paid subscriber and the surveys meet what I would call acceptable survey techniques.

Of course, they don't release that information.
 
davideduardo said:
Of course, Sirius/XM does its own survey or "rating" of its channels and offerings. They do a random probability sample of subscribers and run them through a questionnaire of favorite channels (top of mind recall) and specific questions about certain channels.

I have been surveyed three times in over 20 years as a paid subscriber and the surveys meet what I would call acceptable survey techniques.

Of course, they don't release that information.
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Suppose we say the numbers for Howard aren't good? Suppose there has been a decline in the number of his fans resubscribing? They'd never want that info to get out. It would tank their stock.

They keep saying, and I'm sure it's pretty much true, that they've had a slight drop off in subscribers in recent years but the number is around 33 million. That's what they tell Wall Street. They don't break it down as to Stern subscribers, sports subscribers, music subscribers, etc. They probably have a rough idea, thanks to surveys like what David describes, but the company wouldn't say the results.

With each subscription representing about $140 a year, multiply that times several million and Stern justifies his high salary if those people were to leave if he left.
 
Does SXM have hard numbers on who listens to what on the stream or in the car. They must be able to go by IP address and encoder.
 


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