At the risk of sounding like a jerk, but this is
WRONG.
Hip-hop has been heavily edited since it first hit the air in the early '90s. Heck, I had no idea that the end of "Forgot About Dre" back in '99 had a cannabis reference because on every station, it ended with "SMOKE... every day!"
What's killing hip-hop is what kind of killed rock in the late-1970s. It's stretching its legs from the popular era of the genre and trying new discovery. Unfortunately, in that process, it isn't the "fun" party music that makes great crossover hits. New hip hop is kind of heavy. And there are very few jams you'll see suburbanite kids bumping to on the cul-de-sac basketball court.
Kids find what they like, dig into that specific artist's catalogue on Spotify/YouTube, and ignore the rest. Great for Spotify. Bad for Power 106.
Side note: Some of the bigger hits (sans the Drake-Kendrick beef) all sound a bit too much the same. Snoop complained about it about a decade ago:
I'm worried hip-hop is going the direction of the Active Rock format. It'll never die. But I worry it'll become less and less crossover to CHR.