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Hank Takes Down The Wolf

KilowattKat

KilowattKat

Well, it finally happened...in the 6+ numbers, KPLZ is at a 3.4 share, KKWF is at 3.2, and KPNW in perennial 3rd place with a 2.3.

The rest of the ratings (had to link Radio Online, no updated numbers from Radio Insight).

https://ratings.****************/content/arb039
 
RadioInsight has now been updated:

radioinsight.com

Seattle/Tacoma

Nielsen Audio PPM Monthly Ratings Seattle/Tacoma (Market #12) Population: 4,137,900 Black: 311,600 – Hispanic: 469,600 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...
radioinsight.com radioinsight.com

The fact that KPLZ is doing better than KKWF is not surprising. Classic country stations frequently outdo current country stations in Dallas, Nashville, and Kansas City. When people have an option for a well programmed 90s country format, they prefer it to currents based country. A big part of that has to do with who is listening to broadcast radio today.

What is surprising to me is how large a lead KUOW has over any other Seattle station.
 
TheBigA said:
RadioInsight has now been updated:

radioinsight.com

Seattle/Tacoma

Nielsen Audio PPM Monthly Ratings Seattle/Tacoma (Market #12) Population: 4,137,900 Black: 311,600 – Hispanic: 469,600 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...
radioinsight.com radioinsight.com

The fact that KPLZ is doing better than KKWF is not surprising. Classic country stations frequently outdo current country stations in Dallas, Nashville, and Kansas City. When people have an option for a well programmed 90s country format, they prefer it to currents based country. A big part of that has to do with who is listening to broadcast radio today.

What is surprising to me is how large a lead KUOW has over any other Seattle station.
Click to expand...
Even playing a few older titles mixed in with the new seems to help. In Phoenix, KNIX (which does that) regularly outperforms KMLE, which sticks to the 'new' country.
 
'90s and '00s country is way, way better to this Gen Z'er. Any surprise that 101.5 is beating the current country stations? And KPNW is way behind...other than some books in their 1st stint as The Bull (when 101.5 was STAR), I don't think 98.9 has been high in the ratings since the KWJZ days.
I can't remember them going to the top 5 as Click. Or as Rock 98.9...
 
crainbebo said:
'90s and '00s country is way, way better to this Gen Z'er. Any surprise that 101.5 is beating the current country stations? And KPNW is way behind...other than some books in their 1st stint as The Bull (when 101.5 was STAR), I don't think 98.9 has been high in the ratings since the KWJZ days.
I can't remember them going to the top 5 as Click. Or as Rock 98.9..
Click to expand...
Totally agree about current Country radio. A playlist that consists of mostly Jelly Roll, Morgan Wallen and Luke Combs is not for me either I like the music by those artists, but c'mon there's a lot more to Country music than that.
 
Thoughts...

1. It's the 6+ numbers (stating the obvious).
2. The seasonal Mariner effect (and soon to be Seahawks effect) is alive and well for KIRO-AM.
3. KIRO-FM since March is a flat line of consistency.

I'm sure there will be another round of speculating about format changes for 98.9, 93.3 and 94.1 based on 6+ ratings.
 
I grew up listening to quite a bit of country music, so 101.5 is dialed in perfectly for the kind of country music I’m looking for. It’s hard to get the full picture from the 6+ numbers, but as a 90’s baby, 90’s country is absolutely my favorite era of that genre.

New country doesn’t do a whole lot for me. However, I do think there’s an opportunity here for 98.9. I wonder what would happen if they experimented with a format that sounds a bit more like KAYO in the south sound. Obviously they’d still play new tracks, but a major part of their playlist would be 90’s and 2000’s gold. I like the overall presentation of 98.9, and think that it would be worth exploring.

I think some of the new country tracks are just too polarizing. Someone who is looking for a more “classic” sound isn’t going to be a fan the Morgan Wallen sound. For that reason, it’s a bit difficult to build a station around a core artist that still pushes many listeners away. 100.7 has always been focused on new country, so I think I think it would be easier for a challenger like 98.9 to take a page out of the book of the old KMPS. Even at the tail end of KMPS’ run, subtle differences in the playlist between 94.1 and 100.7 were noticeable. 94.1 was a lot less “pop country” than 100.7.
 
And as a side note, it’s always good to see 95.7 performing well. 90% of my listening time is KJEB, and they fire on all cylinders. Good mix of 80’s music (exactly what I want to hear), local hosts, what’s not to like?
 
TheBigA said:
Are you a woman? Current country stations play those artists because they appeal mainly to women. The 90s country format is more male.
Click to expand...
He/she said he/she liked Wallen, Jelly Roll and Combs, just wanted more depth. I feel the same way about the stations I listen to. There's enough modern country that I do like to keep me from listening exclusively to the classic country station, but I appreciate it when one of the contemporary stations spins an old Strait or Jackson or Hank Jr. track from the gold library once or twice an hour.

BTW, I tend to assume that posters here are male, if only because most of them are, and that goes for KilowattKat too. Unfortunately, I can't determine the sex of the cat in the profile photo, so who knows? Do male and female cats have differing musical tastes?
 
CTListener said:
He/she said he/she liked Wallen, Jelly Roll and Combs, just wanted more depth. I feel the same way about the stations I listen to. There's enough modern country that I do like to keep me from listening exclusively to the classic country station, but I appreciate it when one of the contemporary stations spins an old Strait or Jackson or Hank Jr. track from the gold library once or twice an hour.
Click to expand...

The Wolf does a 90s country specialty show every Sunday morning:

 
CTListener said:
He/she said he/she liked Wallen, Jelly Roll and Combs, just wanted more depth. I feel the same way about the stations I listen to. There's enough modern country that I do like to keep me from listening exclusively to the classic country station, but I appreciate it when one of the contemporary stations spins an old Strait or Jackson or Hank Jr. track from the gold library once or twice an hour.

BTW, I tend to assume that posters here are male, if only because most of them are, and that goes for KilowattKat too. Unfortunately, I can't determine the sex of the cat in the profile photo, so who knows? Do male and female cats have differing musical tastes?
Click to expand...
Here's where it gets complicated.

As a gay male, I'm uncomfortable with the pigeonholing of male-oriented or female-oriented as I'm stuck in both worlds. So I don't view the world like radio advertisers do, categories of male, female, young, or old. I like 90's country, as well as 80's, 70's, 60's, Countrypolitan, and Americana, and Walken, Combs and Jelly Roll (yes, I like variety and depth). I also love the 60's girl groups, and of course Standards. I just don't view the world through a male or female lens.

Which is why I prefer being gender neutral on this site. As far as the Kat, well...I just dig cats. 😺
 
A couple thoughts from this end:
1. I'm surprised that Lance didn't point out in his ratings summary that KUOW has the highest share of any non-holiday book in Seattle in quite some time. I've been watching the ratings since 2013, and I've never seen anything that high outside of Warm's holiday numbers.
2. I really don't know what to do with 93.3. I said this at the time KJR was put on 93.3 and I'll say it again, the people have spoken. Just because you're on FM doesn't give you an advantage. That being said, if we do see a format change at 93.3, it will be a full on reversal of what happened in 2022, I think iHeart is too committed to the local sports format to simply dump it. The only difference is likely to be what's on 93.3 in the end. As for what that format could be, I still think it's time for Seattle to get a 90s and 2000s pop station similar to Sacramento. I can't see anything rhythmic going on 93.3 as Hot will turn cold faster than you can say format change if that happened, and the ratings on 93.3 would be terrible as well.
3. The only thing I can say about 94.1 is ouch. I wonder if someone at Audacy Seattle is seriously reconsidering dumping the Sound? I can't imagine that the numbers in the core demos are any better with Emma than they were with the Sound.
 
KilowattKat said:
Here's where it gets complicated.

As a gay male, I'm uncomfortable with the pigeonholing of male-oriented or female-oriented as I'm stuck in both worlds. So I don't view the world like radio advertisers do, categories of male, female, young, or old. I like 90's country, as well as 80's, 70's, 60's, Countrypolitan, and Americana, and Walken, Combs and Jelly Roll (yes, I like variety and depth).
Click to expand...
The only country that I, a straight male, find intolerable is the sappy "boyfriend country" put out by the likes of Brett Young and Mitchell Tenpenny, But I'll even make exceptions for acts like those if I find the melody appealing enough. For instance, Thomas Rhett's main appeal is to straight women, and his current hit, "After All the Bars Are Closed," is obviously targeting them. But the tune is infectious enough that I turn it up whenever I'm in the car. I just don't do it when my brother is riding with me, lol.
 
bobdavcav said:
. I'm surprised that Lance didn't point out in his ratings summary that KUOW has the highest share of any non-holiday book in Seattle in quite some time. I've been watching the ratings since 2013, and I've never seen anything that high outside of Warm's holiday numbers.
Click to expand...
It is the largest share for any station in the market, excluding December & Holiday books, since Summer 2002 (KIRO had a 9.9 that book.)
 
I think iheart is content with 93.3. They’ve got a male-oriented talk station on the FM dial that can pull in advertisers who want to spend money on the male audience in Seattle. That’s the appeal, in a nutshell.

From a programming standpoint, I admit that I think that 710 is absolutely more appealing from the perspective of a listener. But the goal for iheart is to keep their advertisers happy.
 
Agreed. 710's got the better programming but one thing to remember regarding sports is that it's not just about ratings, it's about billing and advertiser budgets. It's unlikely there's a music option for 93.3 that would do better, even if in the "glamour" numbers it looked like it.

9.9 for KIRO...I know the times have changed, but still that station is squandering its legacy compared to what it was even less than a decade ago.
 
People die, people retire. KIRO of 2015 was largely the Dori and Dave show, with everybody else as bit players. Dori died, and Dave retired. They are still a going concern, but they may be doing the best they can given the current situation. I know we are still pretty happy with them as local advertisers- they are still getting the phone to ring for us. (We are now also on KIRO -AM and the Sportsradio morning show is sydicated statewide more or less.)
 


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