• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Top-40 AMs transition in the 80s.

I don't have a date when it happened, but looking at back issues of Billboard, by 1975, Paul Drew was consulting KAKC.

If I recall correctly, when RKO moved Drake from a consultant to a VP of the company in late '72, one of the conditions was that he drop his outside stations (he'd already lost KGB in San Diego early that year). Drew probably snagged the KAKC consultancy then.

KAKC, by the way, was one that went out pretty suddenly. I always heard it switched to a nostalgia format in 1979, probably getting run out of Top-40 by Superfox 103, and that it seemed to have happened out of nowhere. A year or two later, Salem acquired it, and it became "Country Gospel 970 KAKC."

I remember picking up a bumper sticker for the gospel format at Whitlock's Auto on E. 21st St. near Sheridan when I was in kindergarten or first grade. No idea what happened to it, but my dad was unhappy that the station changed and said I probably shouldn't have picked it up.

Superfox 103 didn't last very long either. At some point in either '79 or '80, it became Tulsa's first FM country station.
 
It did not start strong, and sounded a bit "small market".

After its first book, a PD at another PHX top 40 took advantage of the fact that the PD had come from someplace like Topeka or Wichita or the like. The station had its own elevator to its floor, and they put a sheep in a dress with a big greeting card with a "cupid's arrow" on it (get it?) around its neck in on the first floor and pushed "up". Sheep don't apparently like elevators, so when it opened in the WBBC lobby, it ran out, wildly. Sheep seem to poop when scared, so it jumped over sales pit desks and left droppings all over.

There was considerable damage and disruption, and the effect was to give the KBBC folks a greater competitive attitude from what I was told.
That sounds about right considering the "renegades" which owned KUPD for two decades before losing their license.
 
KAKC, by the way, was one that went out pretty suddenly. I always heard it switched to a nostalgia format in 1979, probably getting run out of Top-40 by Superfox 103, and that it seemed to have happened out of nowhere. A year or two later, Salem acquired it, and it became "Country Gospel 970 KAKC."
The Tulsa World seems mostly to have missed that switch, though it noted late in November 1978 that KAKC was airing a "Jazz Album Countdown" on Sunday nights. As well, when the sale to Salem was announced in January 1980, the paper mentioned a format switch the previous year, but didn't describe it. Salem paired KAKC with KCFO(FM) in 1980, and it switched to gospel in June of that year. Around that time, it also increased daytime power from 1,000 to 2,500 watts.

Superfox 103 didn't last very long either. At some point in either '79 or '80, it became Tulsa's first FM country station.
KTFX - "Superfox" - switched to country on December 3, 1979 after featuring a "last record played" promotion a couple of months earlier.

A World article on the spring 1979 Arbitron survey may help explain some things. These were the 12+ numbers, provided by KWEN, for the top 10 stations (some format descriptors are from a contemporary version of Bruce Elving's FM Atlas) :

KRMG (AM, contemporary) 18.3
KVOO (AM, country) 16.0
KBEZ (FM, easy listening)12.8
KRAV (FM, contemporary) 10.1
KWEN (FM, contemporary) 9.1
KELI (AM, Top 40) 6.8
KMOD (FM, progressive rock) 4.7
KTFX (FM, Top 40) 3.7
KAKC (AM, ??) 2.2
KREK (FM, country) 2.0
 
The Tulsa World seems mostly to have missed that switch, though it noted late in November 1978 that KAKC was airing a "Jazz Album Countdown" on Sunday nights. As well, when the sale to Salem was announced in January 1980, the paper mentioned a format switch the previous year, but didn't describe it. Salem paired KAKC with KCFO(FM) in 1980, and it switched to gospel in June of that year. Around that time, it also increased daytime power from 1,000 to 2,500 watts.

That sounds about right. I don't remember it myself as I didn't start kindergarten until 1980 and wasn't super into radio at the time. I do remember people being shocked that KAKC switched, and, while my parents weren't into nostalgia, AM choices in Tulsa started becoming limited by the end of the 70's. KELI would go on to last until the middle of the decade, but its owner didn't believe in FM. After 106.9 moved closer to Tulsa, it died quickly. Always heard the new owner bought it, swung a deal for KCMA 106.1, decided, sight unseen, that it would flip 1430, and ended up regretting that decision as KVLT "Lite 106" was a flop.

KTFX - "Superfox" - switched to country on December 3, 1979 after featuring a "last record played" promotion a couple of months earlier.

I remember it flipping, though I didn't remember exactly when, because we entered a turtle that won the Great Turtle Race a few months earlier. We were promised a record a month for a year and a lifetime supply of Turtle Wax. We arrived to pick up our record one month, and no one knew us as the entire staff from the Top-40 days was out, even down to the receptionist. They ultimately gave us a box set with the condition we not come back!

A World article on the spring 1979 Arbitron survey may help explain some things. These were the 12+ numbers, provided by KWEN, for the top 10 stations (some format descriptors are from a contemporary version of Bruce Elving's FM Atlas) :

KRMG (AM, contemporary) 18.3
KVOO (AM, country) 16.0
KBEZ (FM, easy listening)12.8
KRAV (FM, contemporary) 10.1
KWEN (FM, contemporary) 9.1
KELI (AM, Top 40) 6.8
KMOD (FM, progressive rock) 4.7
KTFX (FM, Top 40) 3.7
KAKC (AM, ??) 2.2
KREK (FM, country) 2.0

I remember seeing commercials for 95.5 having a soft rock format only to see "Continuous Country Favorites" all of a sudden. Again, I can't remember exactly when that was, but I do remember it. I went to high school with a couple of Bob Cooper's kids, and I think he arrived in Tulsa around 1980 from WHIS in Bluefield, WV. Can't remember if he arrived right when it changed to country or if he arrived when it flipped to soft rock, but it seems like he told me he wasn't there in the "Queen 95" days. Also, somewhat strange that a station out of Bristow would show up in the Top-10 at the time. I know the dial wasn't as full as it is now, but seems like a lot is missing.
 
{of KTFX}
I remember it flipping, though I didn't remember exactly when, because we entered a turtle that won the Great Turtle Race a few months earlier. We were promised a record a month for a year and a lifetime supply of Turtle Wax. We arrived to pick up our record one month, and no one knew us as the entire staff from the Top-40 days was out, even down to the receptionist. They ultimately gave us a box set with the condition we not come back!
Once in a while on RD, you’ll see a burst of nostalgia for how radio stations used to be. Such nostalgia overlooks the fact that, in format changes and/or ownership changes, the entire staff would turn over. That meant the previous staff was fired. Didn’t matter whether it was a corporate owner or a smaller operation, except that the smaller operations may not even have paid severance.
Also, somewhat strange that a station out of Bristow would show up in the Top-10 at the time. I know the dial wasn't as full as it is now, but seems like a lot is missing.
That seemed odd to me too: that station was a class-A, meaning it was limited to 3,000 watts (at the time) on one of a set of designated frequencies, in this case, 104.9. The FM Atlas listing even indicated that it didn’t broadcast in stereo!

Once in a while, Tulsa FMs in the late 1970s and early 1980s would make it up to Columbia, Mo., managing to get past Joplin and Springfield. I remember KWEN, KMOD (a stalwart AOR station), and KCMA. KCMA was a head-scratcher: as I understood it, it was owned by a guy from New York who wanted to emulate WQXR…but in Tulsa. Nothing against Tulsa, but really?
 
I grew up in Tulsa and by 1979 I was away at college. I don’t remember KAKC flipping, but admit I hadn’t listened to AM other than sports in many years. KELI stayed around longer because they started an FM simulcast, branded “14K/92K”.

My memory is not as good as it used to be but I believe the KREK listed was 1550 in Sapulpa. At some point it became KXOJ (simulcast on 100.9). The Bristow station must’ve picked up the KREK calls after that.
 
KTSA here in the San Antonio area lasted well into the 80’s before moving towards an AC format around 1984. They were in the Top 3 as late as 1981.
If I recall correctly from visiting my parents' friends in the 70's KONO was the other San Antonio top 40 AM station. Until recently, KONO was still playing oldies (lots of the same music I heard on there in the 70's).
 
Once in a while on RD, you’ll see a burst of nostalgia for how radio stations used to be. Such nostalgia overlooks the fact that, in format changes and/or ownership changes, the entire staff would turn over. That meant the previous staff was fired. Didn’t matter whether it was a corporate owner or a smaller operation, except that the smaller operations may not even have paid severance.

Yes, indeed! Superfox 103 was owned by Bill Payne (who either still owns or is still involved with a handful of smaller stations in Oklahoma). Radio has had its share of problems keeping people, always has, but programming has definitely been more stable since 1996. I've also said that, while radio is known for high turnover, it's not that much different from most other places I've worked. Most places go through people at a pretty good clip, and I was working in telecommunications when we got a new boss who said, "Nothing against any of you, but I want my own people," which is what almost everyone in radio has heard at least once. Luckily for us, he came from another department on the other side of the floor and cleaned out that department to replace us. So, most of us just went down the hall. The two departments passed each other in the hall with boxes moving to each other's previous desks.

Once in a while, Tulsa FMs in the late 1970s and early 1980s would make it up to Columbia, Mo., managing to get past Joplin and Springfield. I remember KWEN, KMOD (a stalwart AOR station), and KCMA. KCMA was a head-scratcher: as I understood it, it was owned by a guy from New York who wanted to emulate WQXR…but in Tulsa. Nothing against Tulsa, but really?

I suppose you bloom where you're planted. He probably took the license he could get, and that was the one. Not TOO surprised that one visited you once-in-awhile. Until the 106.1 in Ashland signed on, there wasn't really anything around 106.1 between Tulsa and Columbia.. It's also arguably the worst full-power FM in Tulsa in terms of market coverage. It was a rimshot before anyone knew what a rimshot was. Its tower is probably a good 40 miles north/northeast of downtown on Oologah Lake. It does really well to the north and east. Coming from KC or Northwest Arkansas, it's almost always the first Tulsa FM you'll pick up, but, depending on where you are, it can be mediocre in and around town. It used to have a fill-in translator at the fairgrounds because the main signal was awful in the Midtown area due to the hills and being near the edge of the primary signal contour.

I grew up in Tulsa and by 1979 I was away at college. I don’t remember KAKC flipping, but admit I hadn’t listened to AM other than sports in many years. KELI stayed around longer because they started an FM simulcast, branded “14K/92K”.

I believe that happened in the 82-84 range. Broadcast Associates started to run into trouble in its markets since it never adopted FM. In addition to Tulsa, it had Fayetteville/Springdale, Wichita Falls, and Amarillo. All of them were Top-40, at least until some point in the 80's. Seems like Amarillo was the first to go (to Mel Tillis, who flipped it to country), and KHOG in Arkansas was the last. I'm thinking Broadcast Associates was out of radio by 1985. Seems like the first person to buy KELI from Broadcast Associates got Roy Clark's old FM at 92.1, which was a Class A out of Broken Arrow. For what it was, it wasn't bad; the problem was what it was. Even from Shadow Mountain, you can only do so much with 3,000 watts. It had trouble competing with the newly signed on KAY 107 and, to a lesser degree, KRAV. Another owner fanagled the deal to get 106.1 from KCMA in exchange for 92.1 and money, and KELI died in the changeover.

My memory is not as good as it used to be but I believe the KREK listed was 1550 in Sapulpa. At some point it became KXOJ (simulcast on 100.9). The Bristow station must’ve picked up the KREK calls after that.

That would make sense. I was once told KREK stood for "Creek County." At least most of Sapulpa is in Creek County. Also makes sense that 104.9 in Bristow would pick up those calls since Bristow is the seat of Creek County. Thanks for the information!

If I recall correctly from visiting my parents' friends in the 70's KONO was the other San Antonio top 40 AM station. Until recently, KONO was still playing oldies (lots of the same music I heard on there in the 70's).

San Antonio had several AM Top-40 stations in the 70's. WOAI even tried it for a year or two. KTSA and KONO were the big Top-40's of the era, and 1150 was a simulcast of 100.3, which aired Top-40 as KSAQ. I know KTSA was airing CHR/Top-40 until at least 1983, possibly a little longer. Can't remember when KONO switched, but it seems like KONO went to AC before transitioning to oldies in the mid-80's. My dad always said KONO was the more gold-heavy Top-40 in the 70's. Can't remember exactly when it happened, but 1150 was divested, and KSAQ became "Buzzard Rock" for a brief spell before becoming AC "Class 100." It became country KCYY "Y100" around 1987, which, of course, it remains today.
 
As late as 1982 in Charleston WPAL 730, which was the largest Black station in the market, a 1kw daytimer was 2nd in the ratings with a 14 share. FM quickly took over after that.

WPAL had a very strong listenership in the local black community and kept a decent listenership into the 90s but when urban went FM with Z-93 the audience quickly went there.

By ‘84 and ‘85 WTMA/WCSC went way down in the numbers. They were still getting 4s and 5s in the ratings until then but as the Charleston metro area grew even then and places which were out of the signal at night couldn’t get them. They went to FM permanently.
 
My memory is not as good as it used to be but I believe the KREK listed was 1550 in Sapulpa. At some point it became KXOJ (simulcast on 100.9). The Bristow station must’ve picked up the KREK calls after that.
I went back to the old Broadcasting Yearbooks and it's a mystery - 1550 in Sapulpa was listed as KREK up until 1972, then KXOJ after that. Not sure why the World would list them as KREK in 1979.

link:

Anyway, sorry about the digression.
 
...which leads to the question: If the FCC hadn't f**ed up AM Stereo and had type-approved one system in, say, 1976...could they have actually survived?
I'd say that by 1976 it was getting a little late for that in much of the country -- especially when you consider that it would have taken AM stereo some years to catch on. So as a practical matter, I think that we'd have needed an AM stereo system approved back in the 60s...which is well before AM broadcasters had any reason to think they'd need it. And even then I think it is iffy just because of the interference issues on the AM band. Especially at night, FM just sounded much better.
 
I went back to the old Broadcasting Yearbooks and it's a mystery - 1550 in Sapulpa was listed as KREK up until 1972, then KXOJ after that. Not sure why the World would list them as KREK in 1979.
Look under Bristow and you'll find KREK(FM) at 104.9 MHz with the usual class-A facilities of the time...3 kw, 300 feet...with an initial air date of November 14, 1978. That's what the World was referring to.

And...guess what...it's still KREK(FM), now owned by the "Family Worship Center Church, Inc.", and up to 5 kw. Still, how it showed up in Tulsa surveys is still mystifying, even at a time when the FM dial wasn't nearly as crowded as it is now.
 
Look under Bristow and you'll find KREK(FM) at 104.9 MHz with the usual class-A facilities of the time...3 kw, 300 feet...with an initial air date of November 14, 1978. That's what the World was referring to.

And...guess what...it's still KREK(FM), now owned by the "Family Worship Center Church, Inc.", and up to 5 kw. Still, how it showed up in Tulsa surveys is still mystifying, even at a time when the FM dial wasn't nearly as crowded as it is now.
Interesting! About 40 miles from Tulsa, so possible. Apparently they were playing country, including “positive country” back then.
 
Look under Bristow and you'll find KREK(FM) at 104.9 MHz with the usual class-A facilities of the time...3 kw, 300 feet...with an initial air date of November 14, 1978. That's what the World was referring to.

If I were guessing, that was a typo, and somebody remembered 1550 as KREK and said that by mistake.

And...guess what...it's still KREK(FM), now owned by the "Family Worship Center Church, Inc.", and up to 5 kw. Still, how it showed up in Tulsa surveys is still mystifying, even at a time when the FM dial wasn't nearly as crowded as it is now.

I don’t think it is anymore because there's a translator at 104.9, but KREK used to be audible in Midtown. Can't remember when it was sold to Swaggart, but it was country its entire existence before it was sold.
 
There are very few major markets that have more than two or three AM signals that cover the whole metro area day and night. Some have none. And, today, with so much man-made AM noise from wall warts and all kinds of dimmers and LED bulbs and the like, in many homes and apartment buildings listening to AM is impossible.
Tampa is like that.
Maybe it was my home, but every time I had the boom box on any local AM, it was full of static.
Perhaps I should've moved my radio outside, but with the humidity...
 


Back
Top Bottom