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Milwaukee Radio Alliance

pattywells said:
Maybe I should have said Walworth County. WLUM struggled past East Troy, into the more rural parts and in the Kettle Moraine. WLVE did much better.
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But is it really worth it to expand the signal out an extra ten miles to reach Elkhorn? Unless their goal is to make cows come to Jesus.

WLVE currently puts out about 1.6kw from just southeast of Waukesha. WLUM is definitely more robust, with 8kw from a higher tower in the Lincoln Park antenna farms. Not as strong as other local stations, but it gets out almost as far. I can receive it from Kenosha to just south of Sheboygan, where the Milwaukee signals start to drop out.

On an unrelated side note, I got some crazy daytime e-skip yesterday on 106.9. The 50kw signal of WOOD-FM, across Lake Michigan in Grand Rapids, cut in hard, with RDS, and some of it was near the stadium. WRXS' 4.4kw signal broadcasts from just a couple miles north of there.
 
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93.3 is the better of the two signals compared to 102.1 and K-Love usually puts Air 1 on the secondary signal in the market. So that's why WLDB will probably become K-Love and WLUM will be Air 1. We'll see.
 
JJSPC said:
93.3 is the better of the two signals compared to 102.1 and K-Love usually puts Air 1 on the secondary signal in the market. So that's why WLDB will probably become K-Love and WLUM will be Air 1. We'll see.
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Yes - this has me watching closely. Especially interested in the future of 105.3 WLVE. It would be odd to have 2 K-Love stations in Milwaukee. However I live in Whitewater I can get 93.3 FM but can't get a solid signal on 105.3 FM WLVE. Likewise in Whitewater - I can barely get 102.1 WLUM except around sunset.
 
IKHNetworks said:
Yes - this has me watching closely. Especially interested in the future of 105.3 WLVE. It would be odd to have 2 K-Love stations in Milwaukee. However I live in Whitewater I can get 93.3 FM but can't get a solid signal on 105.3 FM WLVE. Likewise in Whitewater - I can barely get 102.1 WLUM except around sunset.
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K-Love has occasionally sold excess signals and translators that have become redundant. Wonder if that's the eventual plan with 105.3. It does have some value, in that it does cover most of the market, though it does drop off going into Ozaukee County to the north.

And, considering what they paid for the two MRA signals, the price shouldn't be too high.
 
Fighting Irish said:
On an unrelated side note, I got some crazy daytime e-skip yesterday on 106.9. The 50kw signal of WOOD-FM, across Lake Michigan in Grand Rapids, cut in hard, with RDS, and some of it was near the stadium. WRXS' 4.4kw signal broadcasts from just a couple miles north of there.
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WOOD and WMUS have always been powerhouses, along with WSNX, that just cause issues with western shore stations in Wisconsin, which is why Midwest put on the translator for WXER in Sheboygan. It's part of why 106.9 has always struggled, specifically because WMUS has always punched above weight with its signal and on trop days you never know what to expect.
 


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