August 2025 ratings

[TheBigA]

All this talk about yacht rock distracted us from the August book (which closed 8/20):

Los Angeles

Nielsen Audio PPM Monthly Ratings Los Angeles (Market #2) Population: 11,160,800 Black: 783,800 - Hispanic: 4,977,600 Average Quarter Hour Share

radioinsight.com

Here are the big 3 demos. Spoiler alert: KROQ Is Top 5 in both 25-54 and 18-35, beating KYSR. It's also ahead of KYSR in 6+ for the first time in a while.

RADIO RATINGS ROUNDUP, August 2025, Part I | Research Director, Inc.

-Steve Allan, Programming Research Consultant About XTrends: XTrends is radio’s favorite tool for reviewing ratings. Click here to see why all of r

researchdirectorinc.com

 

[davideduardo]

Here are the big 3 demos. Spoiler alert: KROQ Is Top 5 in both 25-54 and 18-35, beating KYSR. It's also ahead of KYSR in 6+ for the first time in a while.

But in "rating" which is what agencies look at, KYSR and KROQ are tied.

 

[vw86]

And as always, the majority of us here don't have access to a single number that "matters" so the public release is all we have to use for discussion.

 

[fordranger797]

Another awesome book for KRTH. KLOS did just fine as well. Even with all of the controversy, it got people talking.

 

[TheBigA]

Another awesome book for KRTH. KLOS did just fine as well. Even with all of the controversy, it got people talking.

Keep in mind the yacht rock weekend happened AFTER the August book closed.

 

[TheBigA]

But in "rating" which is what agencies look at, KYSR and KROQ are tied.

I wonder how much agency business is done with the alternative format.

Back in the glory days of KROQ, a lot of the money came from NTR. Last time I saw numbers, KROQ was outbilling KYSR.

 

[davideduardo]

Keep in mind the yacht rock weekend happened AFTER the August book closed.

Good point, and time to again mention that the PPM books named after months don't strictly follow calendar months. The PPM has 13 annual books, the final one called "Holiday" and covering more than 2/3 of December. Thus the "December" book is mostly in November. And so on...