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Fuel prices via HD radio data

I was just looking at this Kia manual online and it showed that local fuel prices could be viewed using HD Radio data. Has anyone else actually seen this implemented? Is it transmitted as part of the traffic data that HD signals can broadcast/transmit, if that option’s turned on by the station?
 
I’d assume it would have to be programmed from somewhere. It’s not just going to appear. Probably a gas buddy type system.
 
My car has an "HD radio traffic map" feature. It shows very generalized traffic in whatever market you are driving though. It's really cumbersome to use, but it is there. Gas prices would be helpful, but if it shows the entire listening area of the station sending the information out would not be useful.
 
It appears Kia/Hyundai is the only automaker who implemented the gas prices function.

It looks like the project was spearheaded by the Broadcast Traffic Consortium, which is based in the same building as Emmis Communications in Indianapolis. BTC Home - Radio BTC - Broadcaster Traffic Consortium
Thanks for the website & explanation. I guess the fuel prices have been delivered since 2009, but I never heard of that until stumbling on the Kia manual yesterday:
 
Do people actually search for gas prices and go driving out of their way to find a cheaper one? I just go to the one gas station on the way home from work, or if I'm running low I'll drop in somewhere I'm passing by, unless it's a stupid price, in which case I pass by and go somewhere further down the road.

Seems a lot of effort to save a small amount of money.
 
Do people actually search for gas prices and go driving out of their way to find a cheaper one? I just go to the one gas station on the way home from work, or if I'm running low I'll drop in somewhere I'm passing by, unless it's a stupid price, in which case I pass by and go somewhere further down the road.
Yes. I was once a regular user of the GasBuddy app, which is exactly this for your phone.

Gas stations are thick over here. I used to have a commute of about 20 miles each way, and I'd pass 15 gas stations. Today's prices along that route offer a spread of 27 cents per gallon.

The effort to look it up on GasBuddy was very little. And in this case, nothing was out-of-the-way.
 
Do people actually search for gas prices and go driving out of their way to find a cheaper one? I just go to the one gas station on the way home from work, or if I'm running low I'll drop in somewhere I'm passing by, unless it's a stupid price, in which case I pass by and go somewhere further down the road.

Seems a lot of effort to save a small amount of money.
I do, but I also have lots of bills, so I like to save money when I can. A bit more distance isn't a big deal since my car gets great mileage. I did it more often when I lived in the Bay Area, because I drove a lot more out there and California uses its own gas blend and its gas taxes keep going up, so it's more expensive there.
 
Do people actually search for gas prices and go driving out of their way to find a cheaper one? I just go to the one gas station on the way home from work, or if I'm running low I'll drop in somewhere I'm passing by, unless it's a stupid price, in which case I pass by and go somewhere further down the road.

Seems a lot of effort to save a small amount of money.
Yeah, people do that. And I guess if you're driving a gas hog the savings really do add up. But in the end it seems easier to just make look for a more fuel efficient vehicle when you're shopping for your next car. And thanks to hybrids, that doesn't limit you to a subcompact car anymorw.
 
Truly only viable if traveling by auto and unaware of Gas Buddy or other means to find prices.

Or, if you're part of that 2% that do not own a smart phone.
 


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