I was listening to "The Larry Elder Show" in the 8:00 pm hour, when it was suddenly cut off. In its place, I heard The Dire Straits song "Walk of Life", which I initially thought might be Larry Elder's bumper music. But, the song went into the lyrics. I hung around long enough to hear the call letters WIMS from Michigan City, Indiana. Many minutes later, I heard an ad for something in Pennsylvania, but that didn't last long enough for me to get a 'read' on which station that was.
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WHK off air
- Thread starter johnbasalla
- Start date
Man, their signal really hugs the eastern shore of Lake Michigan at night. Not much to go on by their website, just says "WIMS programming 9-12 AM. So could be talk, could be music, could be lawn mowing tips, could be sports. It's not an iheart station so......was it coming in over WHK's signal or did WHK go "dead air" and it managed to come poking in? AS far as the Pennsylvania stuff, could have been WCED [which I doubt because it's only 5, yes FIVE, watts at night and a news/talk station], WCOJ, which has a religious format so "Walk of Life" could've, sorta been playing as sorta "religious" type meaning.
i chime in once again with.. i suspect WHK has more people on this board over time talking about it then it has over the air listeners
Rated #1* [*among deaf listeners]
Guessing that is the 1420 in Du Bois, Pa. that I mentioned to you in another 1420-related, WCED. Has to be.
A .5 rating with just 19,400 cume is hardly saleable. But it does not matter. WHK is a loss leader for Salem. Not set up to make money, but to spread their political biases.
Based on those criteria, they don't seem to be doing a particularly effective job.
Commercial band radio stations have one and only one purpose: to make money or at least bleed the least money possible. It is never to spread political bias. The conservative talkers might make them money. Some may buy the time. Salem was, at one point, set up where stations could cherry-pick across all Salem station created shows to fill a schedule mainly because that was cost effective. I had known people that worked for Salem and they're just like any other radio company: to make money. They cornered the niche of Christian programming and as that evolved, found conservative talk worked as well. One of my friends sold advertising for a Salem nostalgia format station for a number of years.
Never? Here's what the company said in its own press release:
They clearly want to repair their finances. That's why they sold their CCM stations this year and brought in a new financial backer. But the political direction is very clear. BTW there's nothing illegal with using a profit making company in this way.
Really TheBigA, a station will forego revenue in order to get across their political agenda? That was the subject of my response (not set up to make money but to spread their political bais). Obviously this bolsters their Christian Conservative niche and I suspect it will work for them. The move was made to make money, not just because of the political slant. When both revenue and reinforcement of your conservative programming line up, that's a good thing.
My first boss told me a beautiful car can't do anything without gas to makes things happen and a beautiful radio station can't do anything without the ads to make things happen (paraphrasing for sure but that was his message from almost 50 year ago)
My first boss told me a beautiful car can't do anything without gas to makes things happen and a beautiful radio station can't do anything without the ads to make things happen (paraphrasing for sure but that was his message from almost 50 year ago)
No I didn't say that. However, they were willing to sell their most profitable CCM radio stations in order to maintain these AM stations. They have made other business deals to support the political stations. AFAIK, they haven't separated the financials in a way that we can see which part of the company is making money. We really don't know if the AM stations are profitable. But we can guess, based on the way they operate them.
That's right. Nothing illegal about what they are doing. There are no more "equal time" requirements, so an outfit like Salem can put programming like this and say all kinds of things unchallenged. Plus again: Salem's talk stations all over the country show little or no ratings. Hard to believe that they are making any money with these stations. So why do they continue to operate? The answer is obvious if you pay attention to the ownership.Never? Here's what the company said in its own press release:
They clearly want to repair their finances. That's why they sold their CCM stations this year and brought in a new financial backer. But the political direction is very clear. BTW there's nothing illegal with using a profit making company in this way.
Many don't subscribe to Nielsen. They do however in Cleveland.
I thought that they sold their CCM stations as a way of erasing their debt. Salem got a favorable deal for those stations sold to K-Love.
Not all of it. They also sold a chunk of the company to WaterStone:
Salem Sells Seven Stations To EMF, Repays All $159.4 Million Of Long-Term Debt.
Moving to shore up its balance sheet, Salem Media Group has agreed to sell all its remaining contemporary Christian radio stations to a company that knows the format well: Educational
That partnership with WaterStone was meant to solidify their conservative content.
WHK and WHKW complement each other. Most of the listeners to 1220 also dial over to 1420, depending on what subject they want to hear.
Either way they're listening to Salem Radio.