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Latest Ratings

e-dawg said:
Speaking of the latest ratings. It looks like there's almost a 3-way tie between Country Music stations in the Seattle/Tacoma Market. View attachment 10586

Source:https://ratings.****************/content/arb039
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You should link the ratings from Radio Insight, for a better perspective with the cume numbers.

radioinsight.com

Seattle/Tacoma

Nielsen Audio PPM Monthly Ratings Seattle/Tacoma (Market #12) Population: 4,137,900 Black: 311,600 – Hispanic: 469,600 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...
radioinsight.com radioinsight.com

Which are very interesting for the three. KPNW and KPLZ are nearly tied, with The Wolf slightly higher.
 
K.M. Richards said:
And people still don't realize that Lance has the board set to replace competing domains with a string of asterisks.
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Reminds me of my days at my first newspaper, where the local radio station was our main competitor for advertising. We couldn't mention its call letters, ever. Not even K***. Had to call it "a local radio station." Not even "the," even though it was the only station in the town and the nearest other one was 20 miles away.
 
CTListener said:
Reminds me of my days at my first newspaper, where the local radio station was our main competitor for advertising. We couldn't mention its call letters, ever. Not even K***. Had to call it "a local radio station." Not even "the," even though it was the only station in the town and the nearest other one was 20 miles away.
Click to expand...

In the course of doing a ton of research for various articles at the UHF History site, I found a parallel situation where, in the early days of television, newspapers that owned stations would either give their listings preferential treatment -- listing them above the competitors and/or using boldface type -- or completely ignoring competitors on the UHF band.
 
K.M. Richards said:
In the course of doing a ton of research for various articles at the UHF History site, I found a parallel situation where, in the early days of television, newspapers that owned stations would either give their listings preferential treatment -- listing them above the competitors and/or using boldface type -- or completely ignoring competitors on the UHF band.
Click to expand...
Yes, radio was THE competition in the days of family-owned newspapers. It was different when it came to recognizing neighboring newspapers, though. My paper's publisher had a gentlemen's agreement with the publishers of papers in three other towns not to cover their news, even though our paper was a daily and the other papers were weeklies. As for advertising, we wouldn't turn down advertising from those other towns if businesses there approached us, but there was no active poaching of each other's advertisers. All this ended when our family ownership became chain ownership. We then started acting like the take-no-prisoners media ogre we probably should have been all along. Those gentlemen's agreements ended up making it easier for us to be bought out, as we were hemming ourselves in from covering news (and picking up additional advertisers and subscribers) from anywhere other than our small city and three or four wide spots in the road with populations in the mid- and low three figures. I look back on all of it with both nostalgia and bemusement.
 


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