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Kimmel Ratings

The "Kimmel's numbers are down" thing is all in how you look at it. Latest number show he's up substantially from where he was before the failed Nexstar/Sinclair boycott, though off the record numbers of the comeback week. It's a net gain, and a substantial one. Relevant pull-quote:

If you compare Kimmel’s numbers last week to two weeks earlier, he was actually up 45% in total viewers and 52% among younger adults. That was enough to make Jimmy Kimmel Live! last week’s winner in the 11:35 p.m. time slot for the second consecutive week.

Full story, with numbers:

 
The "Kimmel's numbers are down" thing is all in how you look at it. Latest number show he's up substantially from where he was before the failed Nexstar/Sinclair boycott, though off the record numbers of the comeback week. It's a net gain, and a substantial one. Relevant pull-quote:



Full story, with numbers:


What I think will help Mr. Kimmel's ratings continue to gain steam is the words and actions of the most powerful individual in the U.S. not only against Mr. Kimmel but against the various minorities whom this powerful individual hates.
 
What I think will help Mr. Kimmel's ratings continue to gain steam is the words and actions of the most powerful individual in the U.S. not only against Mr. Kimmel but against the various minorities whom this powerful individual hates.

I think your logic is totally correct, Ted. The more Trump rails against him, the more people who aren't already viewers becpme motivated to tune in and see what all the attacks are about.

And I suspect there is a significant word-of-mouth campaign going on in communities of color with friends telling other friends and family that Kimmel "is on our side". If you watch the show, you quickly see that he does not indulge in anything even approaching race-based humor.
 
I wonder if this helps Colbert as well. If his ratings are high between now and May CBS will have a hard time using that excuse.
 
The main thing I look at is the cost of the Ed Sullivan Theater. Paramount has been selling off all of the CBS real estate in NY and LA. I bet they can't wait to put that on the block. I don't know if Letterman still gets a payment from the use of the Late Show name. That would explain why they won't continue to use that name
 
The main thing I look at is the cost of the Ed Sullivan Theater. Paramount has been selling off all of the CBS real estate in NY and LA. I bet they can't wait to put that on the block. I don't know if Letterman still gets a payment from the use of the Late Show name. That would explain why they won't continue to use that name

Yeah, Worldwide Pants (Letterman) licenses the “Late Show” name to CBS, so there’s another cost saving.
 
I knew Kimmel would get a bump in the ratings and would go back down or be a bit higher when he returned.
It's a bit like the Streisand Effect. The powers that be wanted people to stop watching Jimmy, but instead of just ignoring him and letting the financials work themselves out over time, they said "whatever you do, don't tune in to this late night talk show host." Using the power of government to try and force him off the air backfired big time.

Reminds me of a lesson I learned very early on in my radio career. If you're the #1 station in town and an upstart competitor is coming after you, the LAST thing you want to do is acknowledge their existence. If you're the PD at WTDS and you're winning, don't come on the air and respond to the attacks by saying "whatever you do, don't tune in to WFDT. They suck!"
 
It's a bit like the Streisand Effect. The powers that be wanted people to stop watching Jimmy, but instead of just ignoring him and letting the financials work themselves out over time, they said "whatever you do, don't tune in to this late night talk show host." Using the power of government to try and force him off the air backfired big time.

Which example do we use here---the fact that the easiest path to a best-selling book is for someone to ban it?

That movie producers would actually make up "Banned in (name of city here)!" for the posters of movies that hadn't even been released yet because they knew it would juice box office?

I have said many times in the past ten years that if these guys were evil geniuses, we'd be screwed, but we're in somewhat less trouble because they're evil doofuses.

"There's a guy named Jimmy Kimmel who's on ABC at 11:35 every night and you shouldn't watch him."

They did everything but send out flyers telling people what channel ABC was on in their city so they could find Jimmy easily.
 
It's a bit like the Streisand Effect. The powers that be wanted people to stop watching Jimmy, but instead of just ignoring him and letting the financials work themselves out over time, they said "whatever you do, don't tune in to this late night talk show host."

You could also call it the Terry Rakolta Effect, at the risk of dating myself.
 
If you take them at their word that the show loses $40 million a year, there is no incremental ratings increase that gets them to a profit, or even half that loss.
I've heard that "loses $40 million a year" quote a few times but have a hard time believing it. Where was it attributed? I think it was a rumor some CBS person said off the record when the network wanted to end Colbert for political reasons. After all, CBS didn't want to look like it was kowtowing once again, ending a show that was #1 in its time slot, so frame it as a cost decision, not capitulation. Why would CBS have a late night show losing that much money and do nothing about it until the whole Trump thing became a problem? It wasn't like the show was profitable until recently and then it fell off a cliff.

I heard a quote that Johnny Carson brought in a quarter of the NBC Television Network's revenue during his heyday. Today's late night shows aren't anywhere near as profitable as they once were but I can't believe they are actually losing money. Why does everyone except Fox still have a big budget 11:35 show? Why did Seth Myers get to slim down some costs but is still on the air at 12:35? Why did James Corden claim it was HE who wanted to end his 12:35 CBS show, not the network?

When Steve Allen started the late night variety and comedy show concept, he didn't have a staff of 100 as Colbert reportedly has. He probably shared some drafty Manhattan side street theater with several other shows. I'm sure the networks can still have late night comedy and chatter that will turn a profit for a few years more, if they did it frugally.
 
CBS didn't want to look like it was kowtowing once again,

Really? Why did they sign an agreement with Brenden Carr? They hired Bari Weiss to oversee CBS News. They're not hiding what they're doing.

Bringing up 30 or 50 year old examples has no relevance today. Johnny Carson didn't have to compete with Netflix.

Why did Seth Myers get to slim down some costs but is still on the air at 12:35?

How do you know Colbert didn't get a similar offer and said no? The budget for Seth Myers is a fraction of Colbert. He does his show in the Comcast building. Colbert operates from his own palace on Broadway. Two very different situations. Colbert's budget was based on a very different reality.
 
I've heard that "loses $40 million a year" quote a few times but have a hard time believing it. Where was it attributed?

Matt Belloni at Puck broke the story initially, quoting sources inside CBS, while calling the premise into question.


The New York Times and the Wall Street Journal both confirmed the figure with multiple people in a position to know at CBS, independent of Belloni and of each other.



Beyond that, Colbert has made reference to it on-air multiple times, usually as a set-up to a joke that $16 million of it was actually the 60 Minutes settlement, so it's really only $24 million.


Jimmy Kimmel, prior to his three-air-day pause, went on the record in Variety and suggested that the only way Colbert's show was losing $40 million a year is if they were only counting advertising revenue, which is not what networks do. Essential pull-quote:

"I just want to say that the idea that Stephen Colbert‘s show was losing $40 million a year is beyond nonsensical. These alleged insiders who supposedly analyze the budgets of the shows — I don’t know who they are, but I do know they don’t know what they’re talking about. They seem to only be focused on advertising revenue and have completely forgotten about affiliate fees, which number in the hundreds of millions — probably in total billions — and you must allocate a certain percentage of those fees to late-night shows. It really is surprising how little the media seems to know about how the media works."


I think it was a rumor some CBS person said off the record when the network wanted to end Colbert for political reasons. After all, CBS didn't want to look like it was kowtowing once again, ending a show that was #1 in its time slot, so frame it as a cost decision, not capitulation.

Most people believe it was a cover story---Paramount wanted to get the Skydance deal done and eliminating a thorn in Trump's side would likely speed that along at the regulatory level.

That does not mean it can't be a cover story with a kernel or more of truth.
Why would CBS have a late night show losing that much money and do nothing about it until the whole Trump thing became a problem? It wasn't like the show was profitable until recently and then it fell off a cliff.

Again, as Kimmel points out, it's all in how you run the numbers. Also, there's evidence that Late Show was undergoing cost cuts---the most prominent of which was the departure of Jon Batiste as bandleader three years ago. Louis Cato is talented, but has nowhere near the profile Batiste had (Emmys, Grammys and Oscars).

Also, every "Colbert Questionaire" and "Rescue Dog Rescue" milks more content out of a single guest booking and wife Evie's appearances have become more frequent.

I heard a quote that Johnny Carson brought in a quarter of the NBC Television Network's revenue during his heyday. Today's late night shows aren't anywhere near as profitable as they once were but I can't believe they are actually losing money.

Even adjusted for inflation, Johnny's budget was nothing compared to Colbert's. Tonight taped three nights a week, on a set at NBC Burbank in studio 1 that also was also used for taping other shows at other hours of the day including game shows, Bob Hope's specials and Tom Snyder's first season of Tomorrow.

That's use of an existing facility, not rental of a Broadway theater for one show 160 nights a year.

The Ed Sullivan is a cost CBS was willing to take on when they hired David Letterman 33 years ago. They didn't have an equivalent of 30 Rock in New York, so they had to find one and the idea of connecting with a bit of CBS history (Sullivan) was compelling.

Why does everyone except Fox still have a big budget 11:35 show?

Tonight (Fallon)'s costs are lower. They shoot it in an existing studio at 30 Rock.

Kimmel's, too. His set is in a building Disney bought five years before he started his show.

Why did Seth Myers get to slim down some costs but is still on the air at 12:35?

The budget for Seth (again, shot in a studio NBC has owned since 1933) is a fraction of even Fallon's. Some of the crew is shared with SNL. He had to ditch the band entirely.

Beyond that---Lorne Michaels is in charge of NBC late night programming. He'll protect Seth and Fallon. When Lorne retires or dies, the network will be making decisions and they may make very different ones.

Why did James Corden claim it was HE who wanted to end his 12:35 CBS show, not the network?

Y'know how, most times when someone gets canned, they say something about "to spend more time with family?"

Some people are okay with "they canned me." Some aren't. Some networks feel it's better for their image at that moment for it to be the talent's idea, or "by mutual agreement" or even "taking a hiatus while we work on new and exciting concepts as we continue our valued business relationship."

When Steve Allen started the late night variety and comedy show concept, he didn't have a staff of 100 as Colbert reportedly has. He probably shared some drafty Manhattan side street theater with several other shows.

It was the Hudson Theater on 44th, two doors off Broadway, but NBC had owned it outright since 1950, buying it for a show called Broadway Open House.

NBC sold it in '62, since between 30 Rock and Burbank, they had more than enough space.

I'm sure the networks can still have late night comedy and chatter that will turn a profit for a few years more, if they did it frugally.

How frugally and how much of it would the audience notice? The thing about show business is that you've gotta put on a show to get the business.
 
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Beyond that---Lorne Michaels is in charge of NBC late night programming. He'll protect Seth and Kimmel Fallon. When Lorne retires or dies, the network will be making decisions and they may make very different ones.

Fixed it for you, Mike. Easy typo to make under the circumstances.
 
And the giveaway about James Corden:

If it was entirely Corden’s choice, they could have simply hired a new Late Late Show host.

They didn’t. They nuked the franchise, stopped paying Worldwide Pants that licensing fee and paid Taylor Tomlinson a lot less money to do a much cheaper show.
 


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