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CBS Atlanta Advertising

B

BoboKnight

CBS ran advertising on B98.5 all weekend and earlier Monday touting CBS’s Monday prime time lineup (including the debut episode of a new show) telling listeners to tune in Monday night. One problem: none of the shows aired because CBS Atlanta had local OTA rights to the Falcons game and aired it instead.

How does this happen? I realize, it may have been a CBS national network ad buy, but with CBS Atlanta being O&O, I would expect some coordination to prevent this type of mistake..

It’s also interesting B985 would air ads for competition to WSB.
 
BoboKnight said:
How does this happen? I realize, it may have been a CBS national network ad buy, but with CBS Atlanta being O&O, I would expect some coordination to prevent this type of mistake..
Click to expand...

Agency buy. The agency buyers didn't do enough due diligence, and all traffic does is input the order. The commercials themselves got entered into the automation without anyone listening to them because it's an agency buy.

In other words, it never went past anyone who would have known about the conflict.
 
K.M. Richards said:
The commercials themselves got entered into the automation without anyone listening to them because it's an agency buy.
Click to expand...
Even if someone at Cox had proofed the ads, they would not have checked that the programs being promoted were going to air in pattern. If Cox checked at all, it would have been for profanity, EAS tones... the kinds of things that could get a station fined.

Companies that sell advertising aren't in the business of fact-checking the ads placed in their media.
 


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