• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

CNN announces All Access streaming subscription

CNN is launching an “All Access” subscription which it says will (finally) offer live streams along with on-demand video, exclusive content and full article access. The price is $6.99 per month or $69.99 per year, with an introductory offer of $41.99 for one year available through January 5.

 
Does anybody think this will work? Remember CNN+ a few short years ago? They got one month. They started charging for articles on their app earlier this year, with three free stories per month. I dropped the app after having been a user for several years. I know it seems to be working for "Fox Nation" or maybe it isn't, but I doubt this will be a successful venture.
 
Does anybody think this will work?

For stragglers still hanging onto cable subscriptions mainly for the live cable news channels, this could be a step toward finally cutting the cord. That could be especially true if Versant follows suit by putting the live stream of its soon-to-be rebranded MSNBC -- MS Now -- onto a streaming platform too, giving cable subscribers who are not interested in FOX News a strong incentive to bail.

Remember CNN+ a few short years ago? They got one month.

That says as much about the dysfunctional, backstabbing management culture at WBD amid its toxic corporate merger, which rendered CNN+ part of the early carnage at the side of the road. Also, correct me if I'm wrong, but I'm not sure if a CNN+ subscription even included livestream of CNN's main channel, did it? That's what people really want from streaming services, a way to get the content they want without a cable subscription. primarily as a way to save money.
 
Also, correct me if I'm wrong, but I'm not sure if a CNN+ subscription even included livestream of CNN's main channel, did it? That's what people really want from streaming services, a way to get the content they want without a cable subscription. primarily as a way to save money.

It didn't, and that was part of the problem. Give the new guys credit for wanting it done right and not letting an inferior product get into enough hands to damage the idea of CNN streaming. They worked up their own solution, waited until HBO Max was making money and now it's a go.
 
What’s the difference?

CNN+ was $2.99 a month ( an introductory promotional rate) and was a stand-alone service, with very little content from CNN itself. That meant extra production costs and anyone who wanted to see CNN still needed cable.

While the new CNN All Access streaming service will have exclusive content, it also unlocks what has been premium content CNN already produces and gives subscribers, as @Theater of My Mind and I discussed in the post above yours a livestream of CNN's main channel. It's everything someone who doesn't have cable or wants to ditch it would want if they want CNN.

At $6.99 a month, it's priced attractively for customers, but should also be profitable much more quickly than CNN+ could have been in a best-case scenario.

All of the above, by the way was brought to you by five minutes on Google, and I haven't even had my coffee yet.
 
It's difficult to convince people that what was once free (except for the ads) will now cost them. I pay for subscriptions for three newspapers and don't need to pay for an additional news source. Not sure if the loss of eyeballs that looked at their ads will make up for whatever subscribers CNN generates. Time will tell.
 
It's difficult to convince people that what was once free (except for the ads) will now cost them. I pay for subscriptions for three newspapers and don't need to pay for an additional news source. Not sure if the loss of eyeballs that looked at their ads will make up for whatever subscribers CNN generates. Time will tell.

First, as a writer, thank you for paying for subscriptions. That's a big deal.

But---especially for audiences under 55---video is a much bigger draw than print. People today (not all people, but provably more than would subscribe to newspapers) would rather watch than read.
 


Back
Top Bottom