For One Day Hot 102 WLUM Returned!

[TheBigA]

Most podcasters are the modern day equivalent of public access TV broadcasters. Big media is not paying them to "be there" with only a small number of exceptions.

Companies don't invest in declining businesses. That should make sense to you. Companies invest where there's growth. The growth for media is online. Not broadcasting.

Only 35 percent of the population listens to at least 1 podcast weekly. True, that number is growing.

See my comment above. The advertising model for podcasting is more efficient than broadcasting. So the 35 percent is worth more than the audience for broadcasting.

How many times have you and I, and David, and Mike Hagerty made similar points, only to keep being told by people outside the business, that we should still be doing things the old way?

People want to relive their youth. That's fine. But that has nothing to do with investment. All of my investments are in growth businesses. Not ancient history.

You want the old ways back, listeners? Cancel your streaming subscriptions. Turn off your SiriusXM. Distance yourselves from podcasts and "free" streams.

There's nothing radio stations can do that will cause the audience to throw away their phones and computers. Those are the devices that replaced radios. They started to do so when radio stations had full staffing.

 

[MarkW]

For the record, I listen to plenty of FM radio and even a little AM radio (WWJ).

I also listen to plenty of Sirius XM.

I'd listen to my local FM rock stations a lot more if I didn't have to endure terrible sounding audio and Summit Place Kia commercials 20 times each workday.

 

[K.M. Richards]

I'd listen to my local FM rock stations a lot more if I didn't have to endure terrible sounding audio and Summit Place Kia commercials 20 times each workday.

I will agree with you about bad audio processing ruining the listening experience.

But the Kia commercials are paying the bills, especially if the schedule is really that heavy and not just an exaggeration.

 

[MarkW]

I will agree with you about bad audio processing ruining the listening experience.

But the Kia commercials are paying the bills, especially if the schedule is really that heavy and not just an exaggeration.

Those local Kia commercials are ubiquitous on the SE Michigan radio dial and have been for many years. The problem is, they are sooooo poorly produced.

I love the fact the dealer spends a lot of money on radio advertising, though.

I do enjoy the Sundance Chevrolet commercials I hear on the dial in Lansing and Grand Rapids. The patriarch is quite a character, and I mean that in a positive way. He even buys ad time on northern Michigan radio (150 miles away). He's appeared in his own radio commercials for at least three decades, probably longer.

 

[K.M. Richards]

The problem is, they are sooooo poorly produced.

For that, there is no good excuse. If a commercial's production detracts from the message, it is of no use to the advertiser because it will not bring in business.

I do enjoy the Sundance Chevrolet commercials I hear on the dial in Lansing and Grand Rapids. The patriarch is quite a character, and I mean that in a positive way. He even buys ad time on northern Michigan radio (150 miles away). He's appeared in his own radio commercials for at least three decades, probably longer.

At least half of the commercials that run on the Albuquerque cluster that I consult (and also program for) include the business owner's voice. It is a tactic that the station owner has used for longer than I have known him, and I share his belief that those spots bring in customers because the advertiser spoke directly to them.